Posts for 'Advertising'

  • Starting Tomorrow: CTV Ads PREVIEW: 2022 virtual, Complimentary Sign Up; Win a Roku TV and Smart Soundbar

    Tomorrow and Thursday afternoons are VideoNuze’s Connected Advertising PREVIEW: 2022 virtual. And all attendees are eligible to win a Roku TV and Smart Soundbar. Don’t delay - sign up is complimentary!

    PREVIEW will have over 25 speakers participating across 9 sessions on the 2 afternoons.  The conference is all about what’s ahead for CTV in 2022. Speakers  from the buy side and the publisher side dig into all the big opportunities and challenges including measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. Each afternoon begins with detailed CTV growth forecasts, from GroupM and eMarketer, who both see CTV generating $30 billion+ annually in a few years.

    If CTV success in 2022 is a top priority of yours, PREVIEW is a must-attend, deep-dive virtual event.

    LEARN MORE AND SIGN UP NOW!

     

     

     
  • Complimentary Sign Up for CTV Ads PREVIEW: 2022 virtual Next Week; Win a Roku TV and Smart Soundbar

    Reminder that complimentary sign up is available for VideoNuze’s CTV Advertising PREVIEW: 2022 virtual next week on January 26th and 27th afternoons. And all attendees are eligible to win a Roku TV and Smart Soundbar

    PREVIEW will feature over 25 speakers across 9 sessions on the 2 afternoons.  The core focus of the conference is what’s ahead for CTV in 2022, and the speakers address the theme from the buy side and the publisher side digging deeply into topics like measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. The afternoons begin with detailed forecasts from GroupM and eMarketer highlighting CTV as a $30 billion+ annual market within a few years.

    If you’re focused on CTV success in 2022, PREVIEW will be a must-attend, deep-dive virtual event.

    LEARN MORE AND SIGN UP NOW!

     
  • Mediaocean’s President John Nardone Explains Converged TV’s Complexity

    Mediaocean’s President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be seen which advertisers need to consider in their process of planning, executing, measuring and optimizing campaigns.

    John joined Mediaocean as part of its Flashtalking acquisition last summer.  He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs. To learn more, attend John’s full presentation, “Clarifying the C in CTV” at VideoNuze’s Connected TV Advertising PREVIEW: 2022 virtual in the afternoon on January 26th. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

    Watch the interview!

     
  • Inside the Stream Podcast: More Sports Coming to Streaming; NBCU Picks First Nielsen Alternative

    Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

    This week Colin has been following various reports of NBA, MLB and Premier League potentially coming to streaming, courtesy of Sinclair, Apple and DAZN. Colin explains more about what this might mean for the industry, as consumers seek out new alternatives.

    Then we discuss NBCUniversal’s move that it has selected iSpot.tv as its first cross-platform video certified measurement partner. NBCU’s move is the latest by the industry to find a new currency alternative to Nielsen, the long-time standard and to better compete with digital options. NBCU said more measurement partners will be announced.

    Listen to the podcast (22 minutes, 28 seconds)




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  • Over 25 Speakers at CTV Advertising PREVIEW: 2022 (virtual) on Jan. 26th and 27th; Complimentary Sign Up

    VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) will feature over 25 speakers representing all vantage points in the CTV industry. PREVIEW is coming up on January 26th and 27th afternoons, with complimentary sign up!

    The program is also posted and we’ll have 9 sessions across the 2 afternoons, with speakers sharing insights about what they see coming in CTV in the year ahead. Day 1 will start with Brian Wieser, Global President, Business Intelligence at GroupM. Day 2 will start with Ross Benes, senior analyst at eMarketer. Each will be sharing their forecast for CTV revenues for the next 4-5 years and the key drivers.

    Their sessions will be followed by deep dive sessions on the big picture outlook for CTV, programmatic CTV, innovation, the buy-side perspective and publisher perspective on CTV, what’s ahead for TV and digital media and lots more.

    If you’re focused on CTV success in 2022, PREVIEW will be a must-attend virtual event.

    Complimentary sign up now!

    See all the confirmed speakers

     
  • Understanding the Intersection of Addressable TV and CTV

    The rise of streaming represents a generational shift in consumer behaviors. The pandemic radically accelerated what had been a persistent, long-simmering trend, and now the entire industry is transfixed by the challenge and the opportunity that is advertising on a connected TV (CTV) device.

    The problem is, CTV and streaming are not exactly synonymous. Streaming is content delivered over an internet connection to any device, often via a direct relationship with the streaming service. The concept of CTV refers to the device itself, such as a smart TV, and the concept of CTV advertising covers the full range of opportunities made possible by having a screen that big connected to the digital advertising ecosystem.  Linear TV programming, when run across an internet-connected CTV device, can in theory present media buyers with addressable advertising opportunities on the big screen.

    Marketers can be forgiven for conflating the two, because the fact is, Linear TV inventory has become addressable and programmatic at a slower rate than many expected, at least relative to the meteoric rise of streaming. A crisis of trust in common measurement standards has only slowed progress further. Folks today see CTV and assume streaming.

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  • First Six Sponsors for CTV Advertising PREVIEW: 2022; Complimentary Sign Up

    I’m excited to share the first six sponsors for VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) on the afternoons of January 26th and 27th: Beachfront Media, DeepIntent, Innovid, Mediaocean, PubMatic and Roku. Their solutions are powering a significant part of the multibillion-dollar CTV advertising industry. I am extremely grateful for their commitment to the event.

    Please visit the event web site for complimentary sign up and to learn more. I'll be posting the program and specific sessions in the coming days.

    PREVIEW is the first industry event that is dedicated to understanding the year ahead for CTV advertising. Over the two afternoons, we'll be doing a deep dive into all of the big opportunities in CTV advertising in 2022 and also examine the key challenges. The program will feature a compelling mix of forecasts/presentations, fireside chat interviews and panel discussions.

    I'm confident that PREVIEW will be a high-impact learning opportunity, helping everyone succeed in CTV in 2022 and beyond!

    If you would like to learn more about the event or sponsorship opportunities, please contact me.

    LEARN MORE AND SIGN UP NOW!

     
  • Tubi Demonstrates Streaming’s Incremental Reach to Linear TV

    Late last week Tubi and measurement partner TVSquared released new data demonstrating streaming’s incremental reach to linear TV. Of course, in the era of cord-cutting, CTVs proliferating and FASTs surging, it is not surprising that advertisers must increasingly turn to streaming services to reach certain audiences that have tuned out to linear TV.

    But the Tubi/TVSquared data quantifies the opportunity across four industry categories, automotive, quick service restaurants (QSR), consumer packaged goods (CPG) and entertainment. The companies found that 93% of the impressions delivered via Tubi were incremental to linear TV.

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  • Vevo’s New FAST Channels on Roku Highlight Diverse CTV Viewing Behaviors

    Vevo has launched 11 free ad-supported TV (“FAST”) channels within The Roku Channel. FAST channels are free 24/7 programmed linear experiences that can be tuned into by viewers on-demand. Vevo’s new FAST channels are another reminder that CTV viewers have a diverse range of behaviors; sometimes accessing a single “unit” of programming on-demand (e.g. a movie, a TV episode, a music video, etc.) or binge-watching multiple units, or watching on-demand a curated set of programming from a linear TV or FAST channel, or even accessing a scheduled, linear TV experience (most notably sports).

    I’ve often thought of FAST channels as analogous to playlists in the audio world and the new Vevo channels feel like they fit that mode. The new channels include  Vevo Pop, Vevo R&B, Vevo Hip Hop, Vevo Reggaeton & Trap, Vevo Country, Vevo Latino, Vevo ‘70s, Vevo ‘80s, Vevo ‘90s, Vevo 2K, and Vevo Holiday, which will be accessible through New Year’s Eve. I sampled a few of the channels and as expected they all played their particular genre seamlessly.

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  • Inside the Stream Podcast: IMDb TV Has Ad Problems But It Will Succeed Anyway

    Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

    IMDb TV, Amazon’s free ad-supported streaming TV service has issues with how the advertising experience is implemented. There is a lot of ad repetition and randomness of ad insertion. This creates a jarring experience for users, and is somewhat incongruous because a show on IMDb TV like “Mad Men” has built in ad breaks from its original broadcast that aren’t being used.

    Colin and I discuss why these issues exist, and further, why they’re not uncommon among other FAST services. Some of the issues are quite thorny and don’t lend themselves to quick resolution. Still, we’re both optimistic long term that they will be resolved, and we’re also optimistic about IMDb TV’s likelihood of success. Its ownership by Amazon means eventually there will be strong targeting and lower funnel, actionable ads (Colin actually saw one like this for a hair dryer).

    A programming note - join us on Zoom for a live version of Inside the Stream on Dec. 15th at 2:30pm ET / 11:30 am PT. We’ll be discussing the top stories of 2021 and doing live audience Q&A. It’s free - join us!

    Listen to the podcast (29 minutes, 44 seconds)




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  • Here's Why Not Too Long From Now, Streaming Media Players Will be Free for Certain Consumers

    All of the Cyber Monday and Black Friday deals flying around are reinforcing an idea I’ve been thinking about for much of 2021: not too long from now, some streaming media players/devices will be offered for free to certain consumers under specific circumstances.

    There are three fundamental reasons why this is likely to happen 1) The gross profit margins on these players is negligible if not non-existent, 2) The gross margin on advertising revenue for player providers is significant, and likely to strengthen even further, and 3) the entire streaming player / streaming services industry is in a massive land grab that isn’t close to being over.

    Following is how I look at the three reasons, and what comes next:

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  • CTV Advertising Likely Played a Big Part in Disney+ Being Bundled With Hulu + Live TV

    Late last week Disney told its Hulu + Live TV subscribers that Disney+ and ESPN+ would be bundled starting Dec. 21st, and that their rate would be increasing by $5 per month. Coming off an anemic fiscal Q4 ’21 in which Disney+ added just 2.1 million subscribers, the lowest by far since launching in late 2019, the intra-company move meant the automatic addition of 4 million Hulu + Live TV subscribers to Disney+’s total in one magical wave of CEO Bob Chapek’s wand.

    I received a number of emails from VideoNuze readers to the effect of “that kind of corporate trickery doesn’t feel like a positive sign for Disney+.” I don’t dispute that there’s merit to that line of thinking, but I’d discount it. The step up in Disney+ subscribers in fiscal Q1 ’22 will be so delineated that it means Wall Street won’t give Disney+ any credit for it because investors are tunnel-visioned on Disney+’s organic growth heading in 2022 (that’s kind of what happens when an SVOD service goes from a standing start to 118 million subscribers in less than two years…expectations become quite high).

    I’d assert that the tunnel vision on Disney+’s growth is causing under appreciation of what may be a far more important driver of Disney’s decision to bundle Disney+: Hulu’s burgeoning opportunity in connected TV advertising.

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  • All the Session Videos from Last Week's CTV Advertising Brand Suitability Summit

    Last week was the Connected TV Advertising Brand Suitability Summit virtual, which featured 32 senior executives speaking on 10 sessions across two afternoons.

    I have created two playlists with all of the session videos. The first is for the November 16th afternoon program, and the second is for the November 17th afternoon program. Just click to "Watch all of the videos now!" to see them.

    In addition, below the two playlists you'll find a list of each of the 10 sessions with a link to pages that contains that session's specific video that can be embedded or linked to.

    Enjoy!

    Watch all of the videos now!

     
  • [VIDEO] How the Tectonic Plates of the TV and Advertising Industries Are Shifting

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

    How the Tectonic Plates of the TV and Advertising Industries Are Shifting
    The tectonic plates of the TV and advertising industries are shifting in front of our eyes. Every single bedrock industry assumption from as recently as 10 years ago is now up for grabs as streaming services, CTVs, cord-cutting and mobile disrupt the long-time, yet delicate, equilibrium. Learn the details of the shifts and the quantitative impact already being felt throughout the industries from one of the world’s savviest media analysts. Look ahead to 2022 and beyond for what to expect down the road.

    - Michael Nathanson - Founding Partner, Senior Research Analyst, MoffettNathanson
    - Will Richmond – Editor and Publisher, VideoNuze (interviewer)

    Watch the session video now!

     
  • [VIDEO] Understanding Brand Suitability’s Relationship with CTV Advertising

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

    Understanding Brand Suitability’s Relationship with CTV Advertising
    What exactly is brand suitability and what does it has to do with CTV advertising? Why is it so critical for the CTV ecosystem? Who’s responsible? Why is brand suitability something that  all industry participants need to understand? How is the industry moving beyond conventional notions of brand safety?

    - Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
    - Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
    - Dani Wolinsky - Global Head, YouTube Ads Buying Experiences, Google
    - David George - CEO, Pixability (moderator)

    Watch the session video now!

     
  • [VIDEO] Why DE&I is Integral to Connected TV Advertising’s Future

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

    Why DE&I is Integral to Connected TV Advertising’s Future
    Connected TV is rapidly becoming one of the most important brand and business building channels for advertisers of all sizes. Amid its explosive growth, advertisers and agencies are increasingly realizing that connected TV also represents an enormous opportunity to reflect and advance society’s diversity and its evolving values. Learn why DE&I is integral to connected TV advertising’s future and the leadership initiatives being pursued.

    - Karina Dobarro - EVP, Managing Partner, Horizon Media
    - Pooja Midha - Chief Growth Officer, Comcast Advertising
    - Danielle DeLauro - EVP, VAB (moderator)

    Watch the session video now!

     
  • [VIDEO] Closing the Gap Between Verification Technology and CTV

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

    Closing the Gap Between Verification Technology and CTV
    What if the industry could verify and digitally authenticate each and every impression prior to it being served or sold? Advertisers aren’t fully benefiting with existing measurement paradigms, and publishers are constantly being penalized by fraudulent activity. Imagine if players could make transactions in real time with full transparency. Learn about the CTV security system of the future.

    - Asaf Greiner - GM, Verification, Mediaocean

    Watch the session video!

     
  • [VIDEO] Multi-Platform Meets Brand Suitability: Best Practices

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

    Multi-Platform Meets Brand Suitability: Best Practices
    What are the best practices when optimizing for brand suitability across CTV, web, mobile multi-platform/omnichannel campaigns? What is the state of the art in managing/tracking/updating all these moving pieces and what does the technology roadmap look like?

    - Joe Barone – Managing Partner, Brand Safety Americas, GroupM
    - Rayna Elliott – SVP, Digital Strategy and Innovation, Horizon Media
    - Natalie Gabathuler-Scully – SVP, Revenue Operations, Vevo
    - Eric John – VP, Media Center, IAB (moderator)

    Watch the session video now!

     
  • [VIDEO] How CTV is Being Embraced Throughout the Ecosystem

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

    How CTV is Being Embraced Throughout the Ecosystem
    Covid accelerated the most important trend in the TV ecosystem: the massive shift in viewership from linear TV to streaming, with ad budgets following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

    - Natalie Bastian – SVP, Head of Marketing, Tubi
    - James Brown – EVP, Content Distribution and Marketing, REVOLT
    - Rene Santaella – EVP, Digital and Streaming Media, Estrella Media
    - Sarah Shriver – VP, Global Content Monetization & Strategy, A+E Networks
    - Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

    Watch the session video now!

     
  • [VIDEO] How to Manage CTV at the Intersection of Identity Management and Brand Suitability

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

    How to Manage CTV at the Intersection of Identity Management and Brand Suitability
    How do brand suitability and identity/privacy/targeting and programmatic buying converge in CTV advertising? What are the unique challenges CTV faces given the fragmentation on both the buy and sell sides? How do the larger issues regulatory issues influence CTV’s future?

    - Mike Law – President, Amplifi USA | Dentsu
    - Adam Noble – Director, Connected TV Product Marketing, Index Exchange
    - Marilois Snowman –  CEO, Founder, Mediastruction
    - Lynda Clarizio – formerly President of U.S. Media at Nielsen Holdings (moderator)

    Watch the session video now!

     
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