Posts for 'Advertising'

  • Connected TV’s Share of Ad Impressions Remained Strong in Q2

    Connected TV’s share of ad impressions remained strong in Q2 2022, according to new data released by Extreme Reach. CTV accounted for 38% of ad impressions the company served which was comparable to Q1 2022 and up from 35% in Q2 2021. CTV has had the largest share of impressions vs. other devices for 17 straight quarters.

    Extreme Reach highlighted that for advertisers who use CTV, they tend to lean into it. In Q2, of the advertisers using CTV, three quarters of them allocated 50% or more of their impression volume to CTV. Of these advertisers, 36% allocated more than 80% of their impressions to CTV.

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  • 5 Insights to Lead Advertisers into the Future of CTV

    The drivers behind the expansion of the connected TV landscape are many. What started with the rising cost of cable and technological advancements in the delivery of content slowly gave way to new players in the space, mergers and acquisitions and content wars. Add on top of that a two-year pandemic and the rising challenges of inflation, and the groundwork has been laid for continued growth (and monetization) within the incredibly dynamic and ever-evolving CTV landscape.

    Today, the CTV revolution is upon us. For advertisers and publishers alike, there’s no denying or controlling the significance or pace of consumer viewing shifts into streaming channels. Rather, the real question that companies must consider is this: Do they have the insights needed to stay on trend?

    As companies chart their path forward with regard to the CTV opportunity, here are the key market realities that should be guiding them.

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  • Inside the Stream Podcast: Netflix’s Plans for Ad Tiers and Paid Account Sharing Bring Complexity

    This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss Netflix’s plans to launch ad-supported service tiers and introduce paid account sharing options. Netflix provided updates on both during its Q2 ’22 earnings call earlier this week. Colin and I agree that both are important steps for the company but that there are myriad execution challenges as the moves will introduce new complexity and decision-making for subscribers.

    Listen to the podcast (25 minutes, 59 seconds)




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  • VAST & RTB: Peas in an Ad Pod

    While the CTV market will continue to garner billions of dollars in incremental spend each year for the foreseeable future, the tone is beginning to change ever so slightly; from unbridled excitement to a heightened focus on the technology and manner by which CTV ads are bought and sold.

    Amid this step change, an old friend has re-emerged at the forefront of industry conversation: Ad Pods.

    As a refresher, ad pods are a sequenced group of ads that play one after another within an ad break. Scheduled in pre-, mid-, and post-roll environments, an ad pod equates to a commercial break that runs during an episode of a TV program in linear environments.

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  • Video UX vs. Ad Revenue: Why It Doesn’t Have to be Either/Or

    As CPMs continue to fall and cookies sunset, digital publishers are under more pressure to monetize content. This can put sales, product, and editorial teams at odds, especially when it comes to video content, particularly on mobile, where two-thirds of all video is displayed. But are these teams really after different things?

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  • Pixability Becomes a Member of GARM to Help Set Brand Safety and Suitability Standards

    Pixability has announced that it has become a member of the Global Alliance for Responsible Media (GARM), an initiative of the World Federation of Advertisers (WFA). Pixability will help create contextual, brand safety and suitability guidelines for the ad industry, building on an existing collaboration to educate the market and create more transparency about harmful content.

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  • Here Are All of the CTV Ad Summit Session Videos

    I’m pleased to share all of the session videos from VideoNuze’s Connected TV Advertising Summit virtual which was held on June 14th and 15th. The program featured over 35 speakers on 8 different sessions

    Here are the session videos from the first day (June 14th)
    Here are the session videos from the second day (June 15th)

    The first day included speakers from Accenture, Crackle, CIMM, Extreme Reach, FilmRise, fuboTV, Grant Thornton, GroupM, HUMAN, Index Exchange, NBCUniversal, nScreenMedia, PHD, Pixability, Roku, Samsung Ads, Xandr and Xumo.

    The second day included speakers from A+E Networks, AMC Networks, AT&T, Beachfront, DIRECTV Advertising, Innovid, Leichtman Research Group, Mediaocean, NBCUniversal, Paramount Streaming, Publicis Media, Trusted Media Brands, TVREV, VAB and VIZIO.  

    Thank you to all of the speakers for sharing their time and insights!

     
  • CTV Ad Summit 2022 Session Videos (First Day) Are Available

    Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.

    Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.

    Below are the June 14th (day 1) session videos. The June 15th ( day 2) session videos are here.

    CTV Innovation – What to Watch
    Innovation is everywhere in the CTV and streaming market. What are some of the critical innovations in distribution, monetization and consumption? What influence are they having?

    Rose McGovern – GVP, Digital Client Success & Operations, DIRECTV Advertising
    Mike Richter – VP, Global Revenue Operations, TMB (Trusted Media Brands)
    Michael Tuminello – VP, Strategy, Mediaocean
    David Pudjunis – VP, Strategy and Programmatic Partnerships, AMC Networks
    Danielle DeLauro – EVP, VAB (moderator)
     


    New Opportunities in Measurement
    New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?

    Jessica Hogue – GM, Measurement and Industries, Innovid
    Megan Matlock – AVP, Media Strategy, AT&T
    Brian West – SVP, Data and Measurement Strategy, NBCUniversal
    Nicole Whitesel – EVP, Advanced TV, Client Success, Publicis Media
    Jon Watts – Managing Director, CIMM (moderator)
     


    Transitioning from Linear TV to Streaming
    The biggest trend in the TV industry is the shift in viewership from linear TV to streaming – and how ad budgets are following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

    Stacie Danzis – SVP, Digital Media Sales, A+E Networks
    Travis Hockersmith – VP, Platform+, VIZIO
    Christo Owen - SVP, Digital Platform Sales, Paramount Streaming
    Marni Rommel – VP, Business Development, Beachfront Media
    Alan Wolk – Co-founder and Lead Analyst, TV REV (moderator)
     


    Exploring Connected TV’s Continued Growth
    Over 80% of U.S. households have at least one connected TV, and many of two or more, making CTV’s massive reach hugely attractive to advertisers and publishers. Get all the details on CTV’s adoption and viewer dynamics from one of the industry’s leading researchers.

    Bruce Leichtman – President, Leichtman Research Group (presenter)

     
  • Extreme Reach's CTO Dan Brackett on Creative Logistics in CTV Advertising

    Extreme Reach’s CTO and Co-Founder Dan Brackett discusses the similarities between CTV and TV, why the execution side of advertising needs to be more unified, and a new report on CTV usage the company just released, among other topics in the interview below. Extreme Reach is a creative logistics company  streamlining the creative supply chain in TV/CTV advertising.

    Hear more details from Dan at VideoNuze’s CTV Advertising Summit virtual on June 14th and 15th, on the session “Future of CTV and TV" with executives from fuboTV, Index Exchange, PHD and Samsung.

    Registration is complimentary!

     
  • Beachfront’s VP, Business Development Marni Rommel on Key CTV Ad Trends

    Beachfront’s VP, Business Development Marni Rommel discusses key CTV advertising trends in the short interview below. Marni joined Beachfront recently and describes the company’s innovations in delivering more effective ads. Marni also shares takeaways on the NewFronts, ad-supported original programs, the role of data, and more.

    Hear more from Marni at VideoNuze’s CTV Advertising Summit virtual on June 14th and 15th afternoons, on the session “Transitioning from Linear TV to Streaming.” Registration is complimentary and you can win a Roku Streaming Soundbar.

     
  • Inside the Stream Podcast: NewFronts Takeaways

    In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss some of our takeaways from the NewFronts presentations this week. Connected TV, original shows, audience targeting and shopability were at the forefront. We also touch on Roku’s recent results.

    Listen to the podcast (27 minutes, 41 seconds)


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  • Reminder: Complimentary Sign Up for Connected TV Advertising Summit (virtual) on June 14th and 15th

    A reminder that complimentary sign up is available for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 14th and 15th. All attendees will be entered to win two Smart Soundbars, generously provided by Roku.

    I’ll be posting the program soon, and with 25 speakers on board, the CTV Ad Summit promises to be a premier day of learning. Senior executives at ad buyers, content providers and technology companies will share their insights. Attendees will learn how to succeed as the world moves to a CTV/streaming-first approach. 


    Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. To learn more about sponsorship and speaking opportunities please contact me.

    COMPLIMENTARY SIGN UP NOW!


     

     
  • Complimentary Sign Up for Connected TV Advertising Summit (virtual) on June 14th and 15th

    Complimentary sign up is available for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 14th and 15th. In addition, all attendees will be entered to win two Smart Soundbars, generously provided by Roku.

    As with prior Summits, we’ll be digging deep into all of CTV’s main opportunities and challenges at the CTV Ad Summit. You’ll hear from senior executives at ad buyers, content providers, technology companies and other stakeholders. The goal is to help attendees understand how to succeed as the world moves to a CTV/streaming-first approach.  

    Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. To learn more about sponsorship and speaking opportunities please contact me.

    COMPLIMENTARY SIGN UP NOW!

     
  • Think Churn is Only an Issue for Subscription Video Providers? Think Again.

    Why AVOD services need to focus on customer satisfaction as their business model takes charge

    In the early stages of the pandemic, it seemed that subscription video services had an iron grip on the cultural zeitgeist. From  The Last Dance to Cheer, our conversations were dominated by the newest releases from Netflix, and the company’s stock soared together with other “stay-at-home” names like Peloton and Zoom.
     
    Netflix’s prominence may have led some to believe that subscription video on demand (SVOD) represented the most viable business model for a post-pandemic world. However, the company’s recent subscriber miss and resulting stock decline show that SVOD may not be the right vehicle for long-term success. If Netflix can’t sustain its growth goals, entertainment providers will need to reconsider the debate between subscription and ad-supported models.

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  • Inside the Stream Podcast: Exploring NBCUniversal’s ShoppableTV

    Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

    At NBCUniversal’s One22 developer conference this week, ShoppableTV was one of the innovative ad experiences showcased. ShoppableTV allows viewers to buy products while they’re watching TV. In this week’s podcast Colin and I discuss ShoppableTV’s opportunity and what the potential challenges are.

    Listen to the podcast (25 minutes, 25 seconds)




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  • In CTV Advertising, It’s Not Your Measurement, It’s Your Strategy

    Sometimes the hardest question to answer is “What do you hope happens?” In the world of Connected TV, that existential question can be tricky. Because while CTV provides all the targeting ability of digital media, it also provides all the emotional punch of live, linear TV. That dual capability, along with the fragmentation of platforms where CTV lives, makes for a challenging, inconsistent measurement across the industry.

    But here’s the thing – it’s not actually the measurement that’s the first issue. It’s the strategy.
     
    Here are a couple of examples.

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  • Save the Dates for the Third Annual Connected TV Advertising Summit (virtual) on June 14th and 15th

    Please save the dates for VideoNuze’s third annual Connected TV Advertising Summit (virtual) on the afternoons of June 14th and 15th.

    Connected TV advertising is booming and there is huge growth ahead. For example, eMarketer has raised its forecast for 2022 to $19 billion in the U.S. alone, up from $14.5 billion last year. And it is projecting CTV ad spending to exceed $34 billion by 2024.

    The CTV Ad Summit program will feature one-on-one interviews, panel discussions, research presentations and case studies, providing a top-quality learning experience for attendees. If you're looking to succeed in CTV, the CTV Ad Summit will be a must-attend event.

    The event web site, including complimentary registration, will be activated shortly and I’ll share many more details in the coming weeks, including the first group of sponsors.

    If you’re interested in learning about sponsorship or speaking opportunities please contact Will Richmond.

     
  • Report: Five Leading Streaming Services Collected $1.3 Billion in Ad Spending in 2021

    Five leading OTT services - Hulu, Peacock, Discovery+, HBO Max and Paramount+ - generated $1.3 billion in 2021 ad spending, according to MediaRadar, an ad intelligence platform.

    MediaRadar also found that 5,530 advertisers ran ads on the 5 services and it calculates that spending on these streaming services accounts for just 3% of total digital ad spending per month.

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  • Inside the Stream Podcast: SVOD Subscribers to Double, Ad Measurement Innovation

    Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

    This week Colin shares thoughts SVOD growth, citing a new forecast from Digital TV Research forecasting subscriptions will reach 1.75 billion globally in 2027. Then Colin shifts to data from Omdia indicating that vMVPD subscribers use 13.5 streaming services per month, almost double non-vMVPD subscribers.

    We also spend some time discussing the evolution of alternative currencies developing to Nielsen for measuring ads on premium video services.

    Listen to the podcast (25 minutes, 43 seconds)




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  • Comcast Advertising Licenses Data to VideoAmp As Alternative Currencies Ramp Up

    Comcast Advertising will license aggregated viewership data from its devices to VideoAmp, the companies announced today. VideoAmp will incorporate the data into its cross-platform measurement solution which spans and de-duplicates set-top box and SmartTV data sets.

    The deal is the latest industry move to innovate measurement and develop alternative currencies to Nielsen heading into the upfronts. The rise of streaming, VOD, CTV and direct-to-consumer businesses along with the desire to compete more effectively with digital alternatives have compelled the industry to develop more audience-based measurement approaches.

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