Friday, August 5, 2022, 11:50 AM ET|
This week on Inside the Stream nScreenMedia’s Colin Dixon and I welcome our friend and industry analyst Alan Wolk to discuss his new report, “FASTs are the New Cable” (complimentary download). Alan is the co-founder and lead analyst at TVREV. He is a veteran TV industry follower who coined the term FAST for free ad-supported streaming TV.
Alan explains the similarities between FASTs and cable TV networks. He views FASTs as one of two streaming business models, with the other being paid subscriptions. But both models feature on-demand and linear content. The FAST ecosystem is complex and Alan describes the three key levels and how they interrelate. He also shares a number of predictions about where FASTs are heading.
For anyone interested in better understanding FASTs and the impact they’re having, the interview and report are highly valuable.
Listen to the podcast (32 minutes, 24 seconds)
Thursday, July 21, 2022, 10:31 AM ETPosted by:Natalie Gabathuler-Scully
SVP, Global Revenue and Distribution Operations, Vevo
When well-established companies go through a pivot, the process is often described as trying to turn around an aircraft carrier.
In Vevo’s case, the move from being a web-centric brand to CTV juggernaut was more like turning an aircraft carrier into a rocket ship - while it’s still moving.
Back in 2019, Vevo content was regularly ranked among the top ten most watched videos on YouTube across the globe, and revenue was growing consistently YOY.
Knowing our content on YouTube was already enjoying viewership on the big screens in homes, we began establishing an entirely new business model - one where a Vevo CTV app and strategically placed linear TV channels (FAST channels for you TV ad tech nerds) could become the primary way we connect with consumers, and our top source of revenue.
Due to the TV-oriented evolution of our business, we had to evolve our products, our marketing strategy, our programming, our relationship with fans – our entire operation. It turns out many of the seeds were planted years before. Here’s how were able to land the plane - and then launch a rocket:
Friday, July 8, 2022, 10:25 AM ET|
This week on Inside the Stream nScreenMedia’s Colin Dixon and I explore how the recent launch by Cinedigm of the Elvis Presley Channel illustrates the FAST opportunity for content providers. Cinedigm struck deals with seven different platforms to gain access to over 100 million devices at launch. This demonstrates the reach connected TV now offers though Colin highlights how discovery challenges remain.
Ad-supported streaming services continue to gain, creating a tailwind for FAST channels. We reference recent comScore data showing the growing popularity of ad-supported services, especially among certain ethnic groups.
Listen to the podcast (23 minutes, 57 seconds)
Friday, December 10, 2021, 11:13 AM ET|
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
Free ad-supported TV (“FAST”) channels are getting more attention by streaming services and device-makers. Just this week I wrote about the 11 new FAST channels that Vevo launched in The Roku Channel, while Colin wrote about a number of new Google and YouTube initiatives.
On today’s podcast we do a deep dive on why FAST channels are a win for everyone - content providers, devices, viewers and advertisers. They’re a perfect example of how streaming and CTV open up avenues for different viewer experiences that can match well to particular circumstances. We expect many more FAST channels to launch, especially from companies that have deep content libraries and demonstrated curation skills.
Join us next week on Zoom for a live version of Inside the Stream on Dec. 15th at 2:30pm ET / 11:30 am PT. We’ll be discussing the top stories of 2021 and doing live audience Q&A. It’s free - join us!
Listen to the podcast (27 minutes, 51 seconds)
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