This week we’re pleased to share our interview with Roku’s Senior Director, Global Ad Platform Partnerships and Business Development Miles Fisher. We do a deep dive into Roku’s recently announced partnership with Amazon Ads, which appears to be a potentially significant milestone in CTV realizing its ultimate potential as a full funnel medium.

As Miles explains, key to the partnership’s opportunity is the scale that both companies bring; Roku has 125 million logged in viewers per day on its devices, while Amazon has massive Prime program as well as other user data. Advertisers will be able to tap this impressive scale to target specific viewers with tangible performance outcomes. Roku and Amazon first-party data will be integrated through a custom identity resolution service.   

Roku has been focused on driving CTV to become a performance medium for a while, including programmatic (see panel with Roku and Walmart executives at VideoNuze’s June ’23 CTV Ad Summit). Miles said the companies have conducted early tests of the integration with positive tests. This is a partnership is definitely one to keep an eye on.

Listen to the podcast to learn more (26 minutes, 37 seconds)

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