Hub Research

Inside the Stream: Advertising’s Growing Importance for Streaming Posted on 05-22-2026
This week we discuss new research from Omdia, Hub and Antenna, all of which underscores the growing importance of advertising for streaming, across FASTs and premium SVOD. Omdia forecasts...
Inside the Stream: Ads Accepted, Sports Lead, Creators Match Premium TV Posted on 03-20-2026
Advertising continues to gain greater acceptance in the streaming era according to data from Hub. There’s been a gradual decline in the percentage of viewers who can’t tolerate ads from...
Inside the Stream: How the TV OS Influences Viewers’ Choices Posted on 04-18-2025
This week we focus on the role of TV operating systems in influencing viewers’ programming choices. Recently Hub Entertainment Research provided insights on OS market share of various streaming...