Hub Research

Inside the Stream: How the TV OS Influences Viewers’ Choices Posted on 04-18-2025
This week we focus on the role of TV operating systems in influencing viewers’ programming choices. Recently Hub Entertainment Research provided insights on OS market share of various streaming...
[VIDEO] Understanding Consumers’ Experience with AI and Entertainment Posted on 03-03-2025
The following video was streamed at VideoNuze’s CTV x AI PREVIEW: 2025 virtual on February 25, 2025. [VIDEO] Understanding Consumers’ Experience with AI and Entertainment New research on...
Inside the Stream: Tubi’s UHD Super Bowl, Prime’s NFL Ratings Peak and More Posted on 01-17-2025
First up this week we discuss Tubi’s plan to stream the Super Bowl in UHD, a bold move by Fox’s free ad-supported TV service. As we discuss, it’s further evidence...