Hub Research

Inside the Stream Podcast: New Survey Highlights Streaming’s Surge Posted on 05-13-2022
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss new data from Hub Research that highlights streaming’s ongoing surge. For example, 89% of survey respondents...
Study: Screen-Based Activity for Older and Younger Viewers Sharply Diverges Posted on 02-08-2022
Screen-based activity for older and younger viewers is increasingly diverging, according to the Hub Entertainment Research’s latest “Video Redefined” survey. For 13-24 year olds, just 25% of their screen-based...
Research Shows Strong Interest in Ad-Supported Streaming Posted on 06-28-2021
Last Friday Hub Research published interesting survey results about consumers’ willingness/desire to watch ad-supported streaming services, especially if it means saving money compared to more expensive ad-free alternatives. No...