Wurl

CTV Needs Real Measurement - and Ratings Are Just a Tiny Piece of It Posted on 01-26-2023
While not all that surprising in hindsight, a recent study uncovered a minor bombshell in CTV advertising: brands are throwing away more than $1 billion a year in advertising...
Wurl Perform Continues Streaming's Push to Full-Funnel Capability Posted on 09-29-2021
Last week brought another step forward in the evolution of streaming and connected TV advertising’s evolution to becoming a full-funnel marketing solution with the launch of Wurl Perform from...
Wurl’s CEO Sees Big Opportunity in Ad-Supported Streaming Posted on 05-18-2021
Wurl’s CEO Sean Doherty explains why he’s super optimistic about ad-supported streaming in a 10-minute video interview below. Wurl powers distribution for almost 900 ad-supported streaming channels, with active users...