Wurl

[VIDEO] Is CTV’s Future at the Bottom of the Funnel? Posted on 03-01-2023
The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023. Is CTV’s Future at the Bottom of the Funnel? With...
CTV Needs Real Measurement - and Ratings Are Just a Tiny Piece of It Posted on 01-26-2023
While not all that surprising in hindsight, a recent study uncovered a minor bombshell in CTV advertising: brands are throwing away more than $1 billion a year in advertising...
Wurl Perform Continues Streaming's Push to Full-Funnel Capability Posted on 09-29-2021
Last week brought another step forward in the evolution of streaming and connected TV advertising’s evolution to becoming a full-funnel marketing solution with the launch of Wurl Perform from...