New data from Deloitte’s Digital Media Trends report shows that 68% of consumers now subscribe to at least one ad-supported tier, up from 46% two years ago. The Deloitte data is the latest to highlight how consumers are managing their streaming budgets. We discuss this and other Deloitte findings. 

We also explore the implications of the short-lived Disney-OpenAI deal that unravelled with the demise of Sora, the ongoing push toward CTV-enabled commerce, with Walmart-Vizio and Samsung-Amazon all making announcements this week, and the MLB season opener on Netflix. 

Listen to the podcast to learn more (23 minutes, 53 seconds)

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