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Sunday, May 31, 2020

VideoNuze Podcast #516: HBO Max Launches; Why is Support From Roku and Fire TV Missing?

I’m pleased to present the 516th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. As always, we hope our listeners are staying well.

After much anticipation HBO Max has launched and we share our initial observations on the app and content. Colin is especially impressed with the recommendation feature, which reportedly mixes algorithms and human curation. Even with its massive content library, HBO Max at $15 per month is at the high end of the market which should slightly limit its appeal.

A far bigger limiter is that neither Roku nor Amazon Fire TV are supporting HBO Max. Colin and I dig into what’s behind the conflict. Colin believes all the companies are seeking control over the user experience and the accompanying revenue and usage insights. In particular Amazon has around 5 million HBO Now subscribers through its Channels program that it is reluctant to see transition to HBO Max directly.

Listen in to learn more!

Click here to listen to the podcast (25 minutes, 4 seconds)

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PERSPECTIVE  What's this?

Free Ad-Based Streaming TV on Connected TVs: Curb Your Enthusiasm

Posted by:
Brian Ring
Ring Digital LLC

I’m bullish on ad-based free streaming channels on Connected TVs. eMarketer projected the CTV ad market would grow to $14B in 2023, double the 2019 figure. Why is the Free Ad-based Streaming TV market, or FAST, so hot?

Because after a decade of flubs by TV OEMs, they’ve finally nailed it. Many licensed Roku. Others, Android TV. Samsung iterated to get steadily better. LG’s Web OS was good from the get-go. And Vizio’s revamped SmartCast gained accolades at CES. This is in addition to the blockbuster success of OTT set-tops like Roku and Fire TV. Another factor? The rapidly maturing live linear streaming tech stack. It is far less glitchy and buffery than a year ago even, and costs are dropping.

It adds up. Unboxing a TV is a new game. Just connect to Wi-fi and watch hundreds of free channels of news, sports and entertainment within seconds. No roof climbing. No scanning. No input switching. No cable guy.

And more are coming. The Consumer Technology Association projected 41 million new TVs will be shipped in the US this year. Nielsen says we have 120 million homes. Just spit-balling here, but every three years we’re sending another new TV -- with hundreds of free streaming channels -- to every home in America?

So why should we curb our enthusiasm?

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