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  • Inside the Stream: Lots of Opportunities Ahead for Walmart-VIZIO

    Friday, December 6, 2024, 11:40 AM ET
    |
    Posted by Will Richmond

    Walmart has closed its $2.3 billion acquisition of VIZIO. As Colin and I discuss on this week’s podcast, there are many opportunities that the deal creates. We focus on a few, including Walmart extending WatchFree+, driving new CTV ad revenue and also broadening the availability of one-click buying and attribution.

    Listen to the podcast to learn more (26 minutes, 14 seconds)




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    Categories: Advertising, Podcasts

    Topics: Podcast, Vizio, Wal-mart

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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