VideoNuze Ad Summit 2018 EB leaderboard - 3-10-18

Analysis for 'Podcasts'

  • VideoNuze Podcast #415: NABShow Highlights

    I’m pleased to present the 415th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Colin and I were both at the NABShow in Las Vegas this week. I was producing the Online Video Program once again, which featured 30+ speakers on 8 different sessions. On today’s podcast, I share some of the highlights of the keynote session with Christy Tanner, EVP/GM of CBS News Digital, who oversees CBSN, the 24x7 OTT news service. CBSN has an average viewer age of 38, which is 20 years younger than the average CBS News viewer.

    Christy explained how the CBSN team collaborates internally with its focus on news/facts vs. punditry. She also noted that 50% of consumption is on connected TVs, with 30% on desktop and 20% on mobile. CBSN is an example of how OTT is giving traditional media a whole new way to connect with viewers.

    We then turn our attention to some of Colin’s takeaways from the show, including Android TV deployments and the value of open platforms, how operators are broadening their focus to broadband/OTT as viewers are increasingly assembling their own preferred services and the growth of live-streaming.

    Listen in to learn more!

     
    Click here to listen to the podcast (21 minutes, 39 seconds)




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  • VideoNuze Podcast #414: DVDs Fade Out; 4K Streaming Hits Data Caps

    I’m pleased to present the 414th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    DVDs have been fading for years now, as viewers shift to streaming alternatives. This week marked another milestone in that evolution as Oppo, which made high-end DVD players, announced it was shutting down its manufacturing. Colin shares the statistics on DVDs’ decline and how inexpensive smart TVs and connected TV devices that support both UHD/4K and HDR have gained share.

    However, the downside of streaming UHD/4K content is that it uses up a ton of bandwidth. Colin shares his personal story of almost exceeding his 1 TB/month data cap and the math behind how easy it is to do that when consuming UHD/4K content. He also explains the challenge of controlling the quality of what stream is delivered and how to overcome it.

    Listen in to learn more!
     
    Click here to listen to the podcast (21 minutes, 26 seconds)



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  • VideoNuze Podcast #413: Spielberg’s Backward-Looking View On Netflix’s Cannes Film Festival Ban

    I’m pleased to present the 413th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This week Colin and I wade into the debate over Netflix’s films being banned from consideration at the Cannes Film Festival. We were both struck by Steven Spielberg’s support of the ban, as it seems to us backward-looking and dependent on an outdated definition of what constitutes a “film.” That said, we both understand the deep cultural and economic motivations behind banning Netflix. This week’s BBC report that younger viewers are now consuming more Netflix than BBC content reinforces the global vs. local battle that’s unfolding.

    We contrast to this backward-looking approach, by highlighting how Hulu has embraced a viewer-first model, which appears to really be paying off for the service. There are lessons local broadcasters around the world could gain from observing Hulu’s model, starting with giving viewers as much choice as possible.

    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 15 seconds)



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  • VideoNuze Podcast #412: Deloitte Research Reveals Video Convergence; Amazon’s Math on Originals

    I’m pleased to present the 412th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    New data from Deloitte shows a convergence of streaming video behaviors among 3 age groups, Gen Z (14-20 year-olds), millennials (21-34 year-olds) and Gen X (35-51 year-olds) in terms of viewing frequency, subscription levels and binge-watching. Colin and I discuss the data and what’s  likely driving the convergence.

    We then dig into the math behind Amazon’s originals and how they contribute to Prime memberships and the company’s profitability. Jeff Bezos has spoken publicly about how video drives commerce. My analysis of Amazon’s “The Man in the High Castle” supports this, proving that Amazon is a totally new breed of competitor in the video and TV industries.

    Listen in to learn more!

     
    Click here to listen to the podcast (22 minutes, 11 seconds)



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  • VideoNuze Podcast #411: TiVo Data Explains Traditional Pay-TV’s Downward Spiral

    I’m pleased to present the 411th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This week Colin and I share details from TiVo’s new Q4 ’17 Online Video & Pay-TV Trends report (download here), which shows how the high cost of multichannel TV subscriptions is leading to a record level of cord-cutting. The TiVo report also shows how SVOD has gained loyalty and that broadcast TV remains critical for many viewers.

    All of this adds up to a dynamic which Colin and I only see firming up further: consumers becoming more proactive through more cord-cutting and cobbling together SVOD subscriptions with low cost, “good enough” skinny bundles and/or antennas. Skinny bundles like YouTube TV, which includes broadcast will become market leaders, while those that don’t (or don’t offer a solution like Sling TV does) will be challenged. Absent a new catalyst, we see this as the state of play in the TV industry for the foreseeable future.

    Listen in to learn more!


     
    Click here to listen to the podcast (23 minutes, 28 seconds)


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  • VideoNuze Podcast #410: Vimeo’s OTT Free Trial Conversion Research, Oscars Viewing Plunge

    I’m pleased to present the 410th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Our first topic this week is data from a new Vimeo report showing that 60% of people who sign up for a free trial with an OTT service convert to become a paying subscriber (with an app, the rate jumps to 72%). As Colin and I discuss, these rates seem incredibly high, especially in the context of “freemium” service conversion rates which are often less than 10%. Granted, it’s not a pure apples-to-apples comparison, but still, the Vimeo data makes a compelling case for OTT services to offer free trials.

    We then switch gears to discuss the Oscars which notched its lowest-ever broadcast audience this past Sunday night, with 26.5 million viewers. We explore the range of issues affecting the Oscars, some of which relate to the divergence between box office hits and award winners while some are more about changing viewers’ behaviors and fragmentation. The Oscars ratings reflect an industry in the midst of a huge change.

    Listen in to learn more!

     
    Click here to listen to the podcast (22 minutes, 42 seconds)



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  • VideoNuze Podcast #409: Exploring NBCUniversal’s Ad Reduction Decision

    I’m pleased to present the 409th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast we dig into NBCUniversal’s decision to reduce the number of ads in commercial pods by 20% and ad time by 10% across all its networks in prime time. Colin and I agree that it’s a clear recognition that the traditional TV ad experience isn’t sustainable for viewers or advertisers.

    But how the move will ultimately work out for NBCUniversal isn’t clear. Colin is skeptical that the math is going to add up, citing larger industry headwinds, such as Netflix’s massive content investments, that will keep depleting TV audiences. While the challenges are steep, TV does have certain inherent advantages and the move is a start in the right direction. It will be fascinating to see how things unfold.

    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 6 seconds)



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  • VideoNuze Podcast #408: Roku’s Transition Continues; OTT Revitalizes HBO and Showtime

    I’m pleased to present the 408th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Roku reported a strong Q4 ’17 holiday quarter this week as it continues to transition to an ad-based business model driven off its 19 million+ active users. Roku is in the middle of all of the industry key trends and Colin and I discuss the company’s results and how we see the business going forward.

    We then turn to how HBO and Showtime have been revitalized by OTT delivery. 2017 results show how both traditional networks are using direct-to-consumer and new online distribution models to make their programming more easily accessible to viewers and achieve record subscribership. Their success is a textbook example of how OTT is shaking up longstanding industry norms.

    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 2 seconds)



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  • VideoNuze Podcast #407: Netflix Has Erased Up to $6 Billion of TV Ad Inventory; YouTube TV Improves

    I’m pleased to present the 407th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    First up this week, Colin explains a very interesting analysis he has done indicating that Netflix viewership may be erasing up to $6 billion in TV ad inventory annually, which could be up to 8% of the market. Colin explains how all the binge-viewing that’s going on is taking time away from ad-supported TV, a trend that is only accelerating.

    Part of the TV industry’s solution to this problem is to make ad-supported TV available more inexpensively through so-called “skinny bundles” or “vMVPDs.” One of these, YouTube TV, this week announced it added the Turner networks and plans to raise its rate by $5 per month. We discuss how YouTube TV appears to be gaining momentum and what Google’s long game likely is.

    Listen in to learn more!



     
    Click here to listen to the podcast (24 minutes, 5 seconds)


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  • VideoNuze Podcast #406: Super Bowl Streaming; HBO Now Succeeds

    I’m pleased to present the 406th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    First up this week, Colin and I share our experiences live-streaming the Super Bowl. Both of us were on the road and were extremely impressed.  Except for latency of up to a minute or so, neither of us experienced any buffering or pixelation. In short, it was nearly a TV-like experience and really demonstrates how far live-streaming at scale has come.

    We then shift gears to discuss strong growth at HBO Now, which just reported hitting the 5 million subscriber mark at end of 2017. HBO Now is benefiting from not being a “buy-through” on top of expensive pay-TV services. By going direct-to-subscriber, HBO Now has made its product much more accessible. We suspect that Amazon Channels and AT&T (which strongly promoted HBO Now in 2017), were pivotal to growth.

    (Apologies, our audio quality isn’t that good this week).

    Listen in to learn more!


     
    Click here to listen to the podcast (23 minutes, 25 seconds)


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  • VideoNuze Podcast #405: Does Fox’s New NFL Thursday Night Deal Make Sense?

    I’m pleased to present the 405th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This week we dig into Fox’s newly announced deal to broadcast NFL Thursday Night Football games for the next 5 years. The price was reportedly $3 billion, which translates to an average of $60 million per game, a 30% increase vs. what CBS and NBC paid last season.

    Sports have long been thought of as TV’s firewall, but given the NFL’s own ratings declines, combined with accelerating changes in viewers’ behaviors, cord-cutting and adoption of ad-free SVOD, this deal carries risks for Fox. Can Fox turn a profit on the games as pay-TV operators push back on rate increases and advertisers balk at smaller audiences? Will we see a direct-to-consumer streaming service emerge? Time will tell.

    Listen in to learn more!

     
    Click here to listen to the podcast (20 minutes, 15 seconds)



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    Also note, Colin has a new white paper out on content portability in the EU. Download it here.

     
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  • VideoNuze Podcast #404: Digging Into Video Ad Optimization with Ellation’s Henry Embleton

    I’m pleased to present the 404th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This week we’re joined by Henry Embleton, who is the Head of Ad Products and Revenue at Ellation, which owns the Crunchyroll (focused on anime) and VRV (focused on aggregation and pronounced “verve”) streaming services. Ellation itself is wholly owned by Otter Media, the JV of AT&T and The Chernin Group, as of earlier this week. Together the services have over 2 million registered users.

    Henry walks us through how he is optimizing the video ad experience on the services by extensively testing different models. As with all ad-supported services, Henry is looking to balance ad loads with viewing time and satisfaction. He relies on 2 key metrics, Minutes per User and Revenue per Hour to guide the testing.

    Henry explains what he’s learned from his testing so far and what he’s still exploring. He also talks about which devices are working best and how all of his work supports the SVOD part of the business. Henry offers a ton of fascinating insights about how online video ad models are working and how to optimize them.

    Listen in to learn more!
     
    Click here to listen to the podcast (24 minutes, 15 seconds)



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  • VideoNuze Podcast #403: TV Ads Continue to Evolve; Exploring Facebook’s Video Strategy

    I’m pleased to present the 403rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    First up this week Colin shares thoughts on a keynote session from CES he watched featuring Turner’s Chairman and CEO John Martin and Hulu’s CEO Randy Freer. Colin zeros in on the discussion around addressable/targeted ads and how vital they are to profitability and keeping TV competitive with SVOD. Turner has been among the most aggressive TV networks investing in data and segmentation and is clearly urging the industry forward.

    We then transition to discussing Facebook’s News Feed algorithm change, which I wrote about earlier this week. Colin and I are struggling with how to synch up the de-prioritization video is now going to receive with CEO Mark Zuckerberg’s repeated assertion that he wants the company to be “video first” in all that they do.

    Listen in to learn more!
     
    Click here to listen to the podcast (21 minutes, 45 seconds)



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  • VideoNuze Podcast #402: Hulu’s Growth, DVDs Fall and CES Recap

    I’m pleased to present the 402nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This week we start by discussing Hulu’s growth to over 17 million subscribers, which it reported earlier this week. Both of us are impressed by the numbers, which makes Hulu a firm #3 in the SVOD market. The key number that we’d like to know is how many new subscribers are taking the ad-supported version, which has dominated in the past.

    Hulu’s and SVOD’s growth have come at the expense of viewers owning and renting video, as Colin explains in his review of recent Q4 ’17 DEG data. DVDs fell a whopping 22% vs. Q4 ’16 and rentals were down as well. The only category that grew was SVOD. Related, the dominance of SVOD makes me wonder how Apple is going to monetize its high-profile original TV shows. If Apple sticks with a transactional model it will be facing serious headwinds.

    Finally, Colin shares a few thoughts on CES product news from Samsung, LG and Intel.

    Listen in to learn more!


     
    Click here to listen to the podcast (22 minutes, 30 seconds)


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  • VideoNuze Podcast #401: Top Video Trends for 2018

    Happy New Year! I’m pleased to present the 401st edition of the VideoNuze podcast, and our first of 2018, with my weekly partner Colin Dixon of nScreenMedia.

    As is our tradition, we discuss our top trends for the new year. 2017 was extremely busy for the industry and we expect 2018 to be no different. Among our top trends are wireless providers pushing deeper into video, YouTube TV starting to break out among skinny bundles, cord-cutting accelerating and Amazon pursuing many different opportunities to build its video business. We also discuss 4-5 additional trends to watch.

    Listen in to learn more!
     
    Click here to listen to the podcast (22 minutes, 10 seconds)



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  • VideoNuze Podcast #400: The Top 10 Online Video Stories of 2017

    I'm pleased to present the 400th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    In this week’s podcast Colin and I discuss our top 10 online video stories of 2017. It’s been another incredibly busy year with tons of industry innovation and progress. As always, it has been a lot of fun to analyze all of this and report on it. Let us know what you think of our choices, whether you agree or disagree!

    Listen in to learn more!
     
    Click here to listen to the podcast (35 minutes, 45 seconds)



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    Unless there’s some big news, this will be my last post for 2017.

    Happy Holidays to all!

     
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  • VideoNuze Podcast #399: Interview With VideoAmp’s Co-Founder and CEO Ross McCray

    I’m pleased to present the 399th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week we’re joined by Ross McCray, co-founder and CEO of VideoAmp, a leading video ad tech platform. VideoAmp positions itself as the “TV operating system for advertising,” working primarily with the buy side to unify linear TV and online video advertising.

    Ross shares his thoughts on a range of key industry issues including how the TV networks are increasing their competitiveness relative to Google and Facebook, how friction in the buy side is being reduced as agencies revamp their organizational structures, the role of 6-second ads in driving new value, how data from tens of millions of TV viewers is now helping create targeted segments, big trends for 2018 and much more.

    Listen in to learn more!
     
    Click here to listen to the podcast (26 minutes, 50 seconds)



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  • VideoNuze Podcast #398: Pay-TV’s Programming Costs, Netflix Embraces Downloading, Facebook Starts Pre-Rolls

    I’m pleased to present the 398th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Many thanks to Brightcove, our podcast sponsor, which, with SpotX and the IAB Tech Lab, shared a great presentation at last week’s SHIFT event about how server side ad insertion complements programmatic (session video is here).

    First up on this week’s podcast, Colin shares his thoughts about why programming costs are likely to continue rising for pay-TV operators, counter to Charter’s CEO Tom Rutledge belief that they’ll moderate. Colin details his reasoning, which could portend higher subscriber bills and therefore more cord-cutting.

    Next, we discuss Netflix’s surprised reaction to the popularity of downloading among its subscribers. I had a laugh out loud moment reading about it earlier this week, since Netflix was steadfastly against downloading until a year ago, when, having been leap-frogged by Amazon, it finally began offering the feature. Netflix’s bias against downloading has been really bizarre and showed a real disconnect in understanding its subscribers.  

    Speaking of reversals, Facebook has had a change of heart about running pre-rolls and now plans to introduce them in Watch. Colin and I discuss why Facebook made the change and what it means for the industry.

    Listen in to learn more!
     
    Click here to listen to the podcast (21 minutes, 57 seconds)



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  • VideoNuze Podcast #397: The 4 Big Themes From This Week’s SHIFT // Programmatic Conference

    I’m pleased to present the 397th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Many thanks to Brightcove, this week’s podcast sponsor.

    This past Wednesday was our 3rd annual SHIFT // Programmatic Video & TV Ad Summit in NYC. There were so many great insights shared by speakers and in today’s podcast, I highlight (and we discuss) 4 main themes that recurred throughout the day.

    Taken together, the themes reveal just how significant the challenges are that the ad-supported TV industry now faces. Changes in viewer behavior, ad buyer expectations, competitive forces and technology have created what a number of speakers characterized as an “existential threat” to ad-supported TV’s future.

    As Colin and I discuss, there are no silver bullets that neatly address these challenges. The industry is trying a lot of different things, but it’s not clear yet what these efforts will add up to.

    Listen in to learn more!
     
    Click here to listen to the podcast (25 minutes, 4 seconds)



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  • VideoNuze Podcast #396: Philo’s Narrow Opportunity; Roku Builds a Flywheel

    I’m pleased to present the 396th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Many thanks to Brightcove, this week’s podcast sponsor. Brightcove will be presenting insights on server-side ad insertion at our SHIFT Programmatic conference on Nov. 29th.

    First up, we explore the potential of Philo, the entertainment-oriented skinny bundle that launched earlier this week. For $16 per month, it’s relatively inexpensive, but neither Colin nor I see it as a game-changer for its backers. Key issues are lack of marquee entertainment networks, completion from other skinny bundles and a glut of high-quality entertainment programming from big SVOD providers.

    We then dig into Roku, which reported its first quarterly results as a public company last week. We’re both impressed with how Roku is transitioning from a pure OEM device maker to a licensing and media company focused on online video advertising. By growing its installed base of Roku owners, which in turn supports its ad business, Roku is in the early stages of building a nice flywheel. We discuss both the potential of its model and possible risks.

    Listen in to learn more!
     
    Click here to listen to the podcast (25 minutes, 31 seconds)



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