VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • Inside the Stream: Disney Drops Apple’s App Store, CTV Ad Standards and More

    Friday, October 25, 2024, 9:27 AM ET
    |
    Posted by Will Richmond

    Four topics for this week’s podcast:

    First, Disney+ and Hulu are no longer available for sign up in Apple’s App Store. As we discuss, this feels like a move by Disney to preserve margins, though at the expense of some of its subscribers losing the advantages of unified billing and integrated search/discovery. It also means less competition for Amazon, which is already the dominant distributor of third-party streaming services.

    Next, IAB Tech Lab this week announced an initiative to help standardize emerging CTV ad formats. We’re confident it will help more advertisers move spending into the channel.

    Third, Fubo is boldly offering premium services on a standalone basis, not requiring a base subscription plan. Fubo aims to be a “super aggregator” and is breaking from pay-TV operators’ traditional approach of enabling access to premium services only for subscribers. It’s a sign of the times, with viewers requiring flexibility and it seems like a savvy play by Fubo to keep viewers engaged with its app.

    Last, a variety of streaming services are partnering with grocery chains and delivery apps, which both of us think makes a lot of sense to reduce churn and cost per acquisition. We expect to see more partnerships going forward.

    Listen to the podcast to learn more (28 minutes, 3 seconds)




    Browse all previous podcasts

    Subscribe to Inside the Stream
    Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

     

    Categories: Advertising, Apps, Partnerships, Podcasts, SVOD

    Topics: Apple, Disney+, fuboTV, Hulu, IAB, Podcast

  • CTV x AI PREVIEW 2025  leaderboard - 3-3-25

Related Posts

  • Inside the Stream: YouTube Revamps CTV App and Enhances AI Features
  • Inside the Stream: New Google and Roku Streamers, Disney+ Paid Sharing Launches and More
  • Inside the Stream: Antenna’s CEO Dives Into New Research on Specialty SVOD
  • Inside the Stream: Can Google TV’s New Features Increase Its Market Share?
  • Inside the Stream: Amazon Rules Streaming Video Distribution; Comcast is Indifferent

Also see:

Inside the Stream: Can the NFL and Hulu Deliver Disney D2C Expansion

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • China’s Hisense Launches Branded FAST Channels Media Play News
  • Netflix Wraps Upfront With 'Doubled Commitments' Mediapost
  • Tubi Expands Partnerships With MrBeast, Other Creators The Hollywood Reporter
  • The NFL’s Next Big Play: Owning the Media The Hollywood Reporter
  • A Hollywood Start-Up Targets the Micro Drama Craze NY Times
  • Hub: Streaming bundles boost customer loyalty The Desk
More News
CTV x AI PREVIEW 2025  medium rectangle - 3-3-25

Our Sponsors

  • CTV x AI PREVIEW 2025

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2025. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions