4C - leaderboard - 4-25-18

Analysis for 'Podcasts'

  • VideoNuze Podcast #471: Local Broadcasting’s Video Opportunity; Ad-Supported Originals

    I’m pleased to present the 471st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast we first discuss local broadcasting’s video opportunity. Colin provides updates on an interview he did about Google News Initiative’s role. Then he shares a few takeaways from a panel he did, highlighting the new Sinclair OTT service Stirr. More broadly we explore how the combination of connected TV, longer engagement time and better monetization is laying the foundation for ad-supported original programming.

    Listen in to learn more!

     
    Click here to listen to the podcast (23 minutes, 52 seconds)



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  • VideoNuze Podcast #470: CuriosityStream’s Opportunity; YouTube’s Challenges

    I’m pleased to present the 470th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This week we start with Colin sharing his views on CuriosityStream’s market opportunity. Colin had several takeaways after listening to a podcast with company founder John Hendricks describing the addressable universe streaming is creating and how CuriosityStream is capitalizing. We also discuss challenges CuriosityStream and other DTC streaming services face.

    Speaking of challenges, we then shift to focus on YouTube’s latest policies meant to combat hate and conspiracy speech, plus predatory behavior towards kids on its platform. Colin and I agree YouTube is engaged in an ongoing game of whack-a-mole trying to control what content runs on its platform, while also trying to respect freedom of speech. It’s an extremely hard balance to achieve. Now regulators around the world are stepping up their pressure to address the situation.

    Listen in to learn more!

     
    Click here to listen to the podcast (25 minutes, 28 seconds)



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  • VideoNuze Podcast #469: Initial Takeaways from Video Ad Summit

    I’m pleased to present the 469th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This past Wednesday was VideoNuze’s 9th annual Video Advertising Summit in NYC, and on today’s podcast Colin and I share a few of our initial takeaways (all the session videos will be posted over the next couple of weeks).

    A highlight of the day was the keynote interview I did with Hulu’s SVP and Head of Ad Sales Peter Naylor, who started by noting the incredible evolution Hulu has experienced in 11 short years: from 100% free to 100% paid, from 100% desktop viewing to over 80% connected TV viewing. Peter said the majority of Hulu’s 83 million monthly viewers are in an ad-supported service. Focusing on being “viewer-first” has been critical: capping ad pods at 90 seconds, minimizing intrusiveness, introducing new formats have all played a role. (More on this session when I post the video)

    Overall, Colin and I observed lots of enthusiasm for ad-supported OTT, with many speakers sharing that ad buyers and agencies are recognizing that especially to reach 18-34 year-olds, it’s essential to shift some spending to streaming. Mark Zagorski, CEO of Telaria, framed things well in his presentation: each of us will have a “portfolio of viewing” - paying for a handful of services, but  accessing many more which are free and ad-supported.

    While brand safety, measurement and other considerations are still restraining some buyers, others, especially direct-to-consumer brands (e.g. Peloton, Caspar, etc.) are embracing streaming for its targeting and advanced attribution.

    Lots more to come as I post the individual session videos.

    Listen in to learn more!

     
    Click here to listen to the podcast (28 minutes, 24 seconds)



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  • VideoNuze Podcast #468: How Many Streaming Video Services Will Viewers Ultimately Use?

    I’m pleased to present the 468th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    How many streaming video services will viewers ultimately use? This is a pressing long-term question for all video services, whether subscription, ad-supported or a hybrid - especially those that are late entrants like Disney+, Apple TV+, WarnerMedia and others.

    This week Colin and I explore this question, focusing on variables such as viewers’ willingness to pay, the explosion in original programming choices and the recent growth of free ad-supported services. New data from Hub Research this week indicates many viewers already feel overloaded with choices and unwilling to pay for new services without dropping existing ones.

    What all this means for the economics of SVOD and ad-supported services is a huge unknown.

    (Reminder the 9th annual VideoNuze Video Advertising Summit is next Wednesday, May 29th in NYC. Register now!)

    Listen in to learn more!

     
    Click here to listen to the podcast (22 minutes, 8 seconds)



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  • VideoNuze Podcast #467: Brand Safety in Focus at Upfronts

    I’m pleased to present the 467th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This week the major TV networks presented to advertisers in the annual upfronts ritual. Among the key benefits being conveyed was brand safety; unlike digital platforms, TV networks are controlled and curated so only premium content is carried. Despite networks’ declining linear audiences, in the current chaotic environment, there’s reassurance in brand safety.

    With YouTube, Facebook and others playing whack-a-mole to regularly tamp down controversial videos, advertisers face a dilemma of taking risks with digital platforms to target coveted younger audiences, or stay safe with network TV. For example, a recent Reuters article cited research that of 240 brands, 46% reduced their YouTube spending year over year, instead shifting some spending to networks' online properties. Colin and I discuss the complexities.

    (Note: Brand safety will be a critical topic at the 9th annual VideoNuze Video Advertising Summit coming up on May 29th in NYC. Register now!)

    Listen in to learn more!

     
    Click here to listen to the podcast (26 minutes, 13 seconds)



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  • VideoNuze Podcast #466: Roku is Hitting on All Cylinders

    I’m pleased to present the 466th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Roku posted very strong Q1 ’18 results this week, with active accounts surpassing 29 million and streaming hours up 75%. On today’s podcast Colin and I did into all the relevant performance metrics to illustrate Roku’s astounding growth over just the past couple of years. Roku said it now accounts for 1 in 3 smart TV sold in the U.S. eclipsing Samsung for market leadership. With high profile streaming services from Disney, Apple, WarnerMedia and NBCU yet to debut, even more people will be rotating from linear/pay-TV to OTT, which will further benefit Roku.

    Like Hulu, Roku finds itself in the industry’s sweet spot, with a large base of users actively consuming, creating a prime opportunity for advertisers to reach cord-cutters.

    (Note: Roku’s VP of Global Ad Sales and Marketplace, Alison Levin, will speak at the 9th annual VideoNuze Video Advertising Summit on May 29th in NYC. Register now and save!)

    Listen in to learn more!

     
    Click here to listen to the podcast (21 minutes, 35 seconds)



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    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • VideoNuze Podcast #465: Hulu Is In the Video Industry’s Sweet Spot

    I’m pleased to present the 465th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Hulu is in the video industry’s sweet spot. A hybrid ad-supported brand-safe streaming service, now with 28 million subscribers. The best opportunity TV advertisers have to recapture young TV-watching audiences who are the biggest cord-cutters. Disney as its primary owner which itself is all in on streaming, willing to support Hulu’s land grab investments in original programming and marketing. And perhaps the biggest growth driver yet to come: bundling with Disney+ starting later this year.

    On this week’s podcast Colin and I talk about all of the above (and a few challenges Hulu still faces).

    If you want to learn more about Hulu’s success, come to the 9th annual Video Advertising Summit for my keynote interview with Hulu’s SVP and Head of Ad Sales Peter Naylor!

    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 15 seconds)



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  • VideoNuze Podcast #464: Baby Boomers’ OTT Use Climbs; DirecTV Now Loses Subscribers Again

    I’m pleased to present the 464th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    First up this week Colin walks us through Nielsen and YouTube data he’s been analyzing that shows how 50-64 year olds are watching OTT video at a pretty significant level. According to his analysis, this group’s viewing could be at least 60% of the level of 18-34 year olds, which have been the main focus of many observers’ attention.

    This adoption ties to our second topic which the Q1 ’19 loss of around 83K subscribers by DirecTV Now. Virtual pay-TV operators have a big opportunity to drive OTT viewing on connected TV devices, and Colin and I surmise these are taking up a bigger share of 50-64 year olds’ viewing which is more focused on long-form entertainment and sports. However the DirecTV Now loss shows that different players are benefiting differently from this shift.

    Listen in to learn more!

     
    Click here to listen to the podcast (23 minutes, 37 seconds)



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  • VideoNuze Podcast #463: Disney+ Ultra Low Price Will Ripple Through SVOD

    I’m pleased to present the 463rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    The SVOD industry’s dynamics are harder than ever to predict now that Disney+ plans to come to market with a robust content offering priced at just $7 per month. So for example while Netflix reported a strong Q1 ’19, when Colin looks ahead to how Q4 ’19 or Q1 ’20 will shape up for Netflix given omnipresent promotion of Disney+ that’s coming, he sees an adverse impact on domestic subscriber additions.

    We discuss how significant the impact could be not just on Netflix but also on Apple TV+ which will come to market in late ’19 too, but have a much less competitive content offering vs. Disney+. A key question is how low must Apple TV+’s price now be to compete?

    Listen in to learn more!
     
    Click here to listen to the podcast (22 minutes, 48 seconds)



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  • VideoNuze Podcast #462: YouTube TV’s Rate Hike; NABShow Takeaways

    I'm pleased to present the 462nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Colin and I both shed a tear this week as YouTube TV raised its rate to $50/month (up $10 for those currently paying $40/month and up $15 for those like Colin and me who were grandfathered at the original $35/month price - a whopping 43% increase).

    While Colin says he wasn’t surprised, I actually was. There’s been a huge window for YouTube TV to grab market share as other virtual pay-TV operators raised their rates and/or scaled back promotions. But Google has obviously decided it was done heavily subsidizing YouTube TV. Colin and I discuss the implications of the move and how the “new normal” in virtual operators’ rates will likely reduce cord-cutting.

    Then we switch gears with Colin sharing his takeaways from NABShow - focusing on AI, cloud and live.

    Listen in to learn more!

     
    Click here to listen to the podcast (23 minutes, 20 seconds)



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  • VideoNuze Podcast #461: FreeWheel Q4’s VMR; Viacom’s OTT Moves

    I’m pleased to present the 461st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast we first discuss highlights of FreeWheel’s Q4 2018 Video Marketplace Report. Once again FreeWheel’s data reveals important shift from linear TV to OTT consumption. Then we discuss a number of moves that Viacom is making into OTT, highlighted by its acquisition of Pluto TV. As Colin wrote, in many ways Viacom is on the front line of viewers’ shifts due to its traditional focus on younger audiences.

    Listen in to learn more!

     
    Click here to listen to the podcast (22 minutes, 14 seconds)



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  • VideoNuze Podcast #460: Apple’s Video Initiatives Unlikely to Have a Big Impact Short-Term

    I’m pleased to present the 460th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Apple partially pulled back the curtain on its video strategy this past Monday. In today’s podcast Colin and I dig into what Apple revealed, weighing the pros and cons of the strategy.

    Apple is checking a bunch of boxes: bolster its TV app to try making it a hub for OTT viewers, enable third-party SVOD/premium TV subscriptions with Apple TV Channels, and tease its Apple TV+ SVOD/originals strategy with a bunch of A-list stars. It’s a start, but Apple is coming to video extremely late and Colin and I agree that all of the above taken together is unlikely to generate a lot of new services revenue in the short term with Apple facing a variety of challenges.

    But…Apple has unparalleled user experience DNA, deep pockets, huge flexibility in how it bundles its forthcoming SVOD service with others (i.e. music, games, news) and of course has a massive user base to build from. And Apple is playing the long game, as it must in the new post-iPhone, services-centric era.

    With Apple’s SVOD service, Disney+, WarnerMedia and who knows what else set to come to market in the next 6-8 months, it’s going to be a very busy year.

    Listen in to learn more!
     
    Click here to listen to the podcast (24 minutes, 44 seconds)



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  • VideoNuze Podcast #459: Comcast’s Xfinity Flex is Too Tepid to Have Much Impact

    I’m pleased to present the 459th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Comcast’s new Xfinity Flex is a little bit of a lot of things  - access to certain SVOD, AVOD and live TV services, integration of certain connected home devices, a VOD library of 10K titles though unlikely anything very recent or super-popular, access to certain music services, though not market leaders Spotify or Apple Music and a grid guide. There’s also a connected TV device and voice remote powered by X1’s software.

    Of course there are lots of alternatives for consumers to easily accomplish all of the above by themselves, challenging the value of a service like Flex. But to complicated things further, Comcast hopes to use Flex - which is targeted to broadband-only  subscribers in Comcast’s footprint - to create upsell opportunities to Comcast’s multichannel video service and build value/reduce churn among broadband-only’s.

    And that’s why, in an era when streaming sticks are being bought by millions of mainstream consumers for $30 or less, Comcast’s decision to charge Flex subscribers $5 per month makes the whole undertaking a head-scratcher.

    In today’s podcast Colin and I dig into Flex and the various reasons it is unlikely to have much impact for Comcast. I’ve been writing for a while that Comcast does not seem to have an aggressive response to the massive changes sweeping through the industry. Today’s hyper-competitive, “land grab” video services market favors bold moves and Flex seems too tepid to stand out.

    Listen in to learn more!

     
    Click here to listen to the podcast (23 minutes, 3 seconds)



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    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • VideoNuze Podcast #458: DirecTV Now Changes Packaging; Fact-Checking Netflix

    I’m pleased to present the 458th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Earlier this week, DirecTV Now changed its packaging and pricing by introducing 2 new tiers, DirecTV Now Plus and DirecTV Now Max. They are both anchored by HBO, but also lose popular networks from Viacom, Discovery and AMC.

    On today’s podcast Colin and I discuss the likely rationale behind the changes and what impact they’ll have. One thing seems clear: given the spectrum of TV networks they carry, Hulu Live TV and YouTube TV are poised to become leaders in the virtual pay-TV industry.

    Next, Colin updates us on several statements a Netflix executive made earlier this week that he believes need further clarity. Colin delights in “keeping them honest” and his watchdog role benefits all of us trying to understand industry data.

    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 30 seconds)



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  • VideoNuze Podcast #457: Roku’s Dan Robbins Explains Company’s CTV Advertising Strategy

    I’m pleased to present the 457th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast we’re joined by Dan Robbins, who is Roku’s director of advertising and programming research. We explore all of the angles around Roku’s connected TV (CTV) ad business, which has become a critical driver of its growth. As Dan explains, Roku is hyper-focused on helping ad buyers understand how CTV can add incremental value to their campaigns, by using sophisticated tools and industry partnerships.

    Among the topics we discuss include which agency buying groups are focused on CTV, how Roku’s measurement partner program is creating new value for advertisers, how Roku is serving the full funnel from lower to upper, why Roku considers itself a “data company, first and foremost,” why the “social contract among advertisers, programmers and viewers is broken,” and lots more.

    For anyone interested in how Roku is successfully transitioning its business to ad-supported and the dynamics of the booming CTV category, Dan’s insights are extremely valuable.

    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 4 seconds)




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    Note, Roku is a Branding Partner at our 9th annual Video Advertising Summit on May 29th in NYC. Register early to save and to double your chances of winning a Roku 55-inch 4KTV!

     
  • VideoNuze Podcast #456: AT&T’s Busy Week; BritBox Goes to U.K.; YouTube’s Latest Ad Revolt

    I’m pleased to present the 456th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast we cover 3 different topics. First, AT&T had a busy week - its deal for Time Warner was finally cleared after the DOJ’s appeal was rejected, both HBO CEO Richard Plepler and Turner president David Levy resigned, and a Variety report has Disney interested in buying AT&T’s 10% stake in Hulu. Colin and I discuss all of these and their implications.

    Next, Colin weighs in on the new collaboration between the BBC and ITV to launch a version of BritBox in the U.K. and why it matters. Finally, another week, another YouTube content malefactor(s), leading to an advertiser pullback. We discuss how YouTube is playing whack-a-mole but that at the end of the day advertisers need YouTube and are unlikely to leave altogether.
     
    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 47 seconds)


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  • VideoNuze Podcast #455: How CTVs are Reenergizing 30-Second Ads; Password Sharing is a Nonissue

    I’m pleased to present the 455th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Connected TVs are rapidly re-making the TV landscape and, according to new data from Extreme Reach yesterday, an emerging benefit is that they’re reenergizing 30-second ads delivered online. On today’s podcast Colin and I talk about why this is happening and more importantly why it’s likely the beginning of a strong trend.

    We then transition to talking about “password sharing” which has been a longstanding, but quite murky topic in SVOD. Most SVOD services have dealt with it by imposing caps on concurrent streams, users or devices, relying on subscribers to get hooked on the programming and then feel the need to upgrade or add plans. Colin reviews recent data that supports the idea that password sharing is mostly a nonissue.

    Listen in to learn more!

     
    Click here to listen to the podcast (23 minutes, 34 seconds)



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  • VideoNuze Podcast #454: Is YouTube Doing Enough For Its Creators? Brightcove’s Deal for Ooyala OVP

    I’m pleased to present the 454th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Colin’s site published a provocative piece this week focused on whether YouTube is doing as much as it should for its vast network of content creators. In our first segment this week we debate this question. Colin asserts YouTube isn’t, while I counter it’s likely doing as much as it feels it needs to, and especially focuses on its biggest creators. We do agree that with YouTube’s audience still growing and advertisers returning, the question may be moot anyway.

    We then dig into this week’s deal by Brightcove to acquire Ooyala’s OVP business, joining two traditional competitors. For me the deal illustrates the rising bar video platforms must meet for both publishers and users, driven by in-house technology found in Netflix, Hulu, Amazon, YouTube and others and the need for greater scale. From a strictly financial standpoint, Brightcove’s move seems savvy and opportunistic.

    Listen in to learn more!
     
    Click here to listen to the podcast (23 minutes, 3 seconds)



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    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • VideoNuze Podcast #453: Super Bowl Streaming Hits New High

    I’m pleased to present the 453rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This past Sunday’s Super Bowl set the record for the lowest total score in the Big Game’s history, but it also set the highest record for number of people watching the action via the Internet. According to Colin’s excellent analysis, upward of 7 million people streamed some portion of the game. About 2.6 million did so via CBS and NFL digital properties. But per Colin’s calculations nearly twice as many watched via virtual pay-TV operators, which stream their services over the Internet. We both believe YouTube TV played a leading role.

    So while the total TV audience watching shrunk to 98.2 million, its lowest level in over 10 years, the number of people who trusted the Internet to stream the action rose to a new high. We discuss the implications of this and the growing role virtual operators are playing now. We also observe how the Big Game’s advertising roster included SVOD providers and other digital-first companies, a sign of its ongoing superiority in reaching a mass audience.

    Listen in to learn more!
     
    Click here to listen to the podcast (22 minutes, 36 seconds)



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  • VideoNuze Podcast #452: Where Do Virtual Pay-TV Operators Go From Here?

    I’m pleased to present the 452nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This week’s news that DirecTV Now lost 267K subscribers in Q4 ’18 (a swing from 368K it added in Q4 ’17) raises critical questions about where the virtual pay-TV industry goes from here? As virtual operators’ discounted promotions trail off, prices rise, programming gets rationalized, competition rises and viewers turn to SVOD and ad-supported OTT options, a far more challenging road lies ahead for growing and retaining subscribers.

    In this week’s podcast, Colin and I dig into these issues and speculate on whether, 2 years from now virtual operators combined are more likely to have 15 million subscribers or 1 million subscribers? In other words, which direction is this industry really going in? AT&T seems determined to play a key role with the collection of assets it has assembled. But timing and execution are critical to its success.

    Listen in to learn more!

     
    Click here to listen to the podcast (23 minutes, 16 seconds)



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