Penthera leaderboard - 3-10-20

News Roundup

Title Date Source
‘Godzilla vs. Kong’ Helps HBO Max Punch Into Top 10 Most-Downloaded Apps for Q1 04-09-2021 Variety
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited 04-09-2021 Mediapost
Streamers Eye Sports Rights as a Way to Stand Out With Subscribers 04-08-2021 Adweek
WarnerMedia’s CEO says that in 2022 his movies will debut in theaters before they stream 04-08-2021 Recode
Twitter Integrates With Nielsen In Bid For TV Dollars 04-08-2021 AdExchanger
Sony Pictures enters a streaming deal with Netflix 04-08-2021 NY Times
Roku: NCAA Men's Tournament Streaming Time Up 75%, Reach Up 87%, Vs. 2019 04-08-2021 Mediapost
Discovery Plus Added to Comcast Xfinity Flex 04-08-2021 B&C
Shift To Streaming Drove Premium Video CPM Pricing Up 04-08-2021 AdExchanger
Nielsen, TV Networks in Showdown Over Counting Viewers Amid Pandemic 04-07-2021 Variety
Intel Backs Video Data Firm Offering an Ad-Targeting Alternative to Cookies 04-07-2021 WSJ
Jon Stewart Sets Title, Launch Plans for Apple Series 04-07-2021 The Hollywood Reporter
Streaming service Newsy to launch over-the-air broadcast channel 04-07-2021 The Hill
YouTube is social media’s big winner during the pandemic 04-07-2021 CNBC
Hulu rebrands with a new look and sound, striving for clarity amid streaming chaos 04-06-2021 AdAge
AMC Plus Launches on YouTube TV 04-06-2021 Multichannel News
OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022 04-06-2021 Mediapost
YouTube Claims Less Than 0.2% of Total Views Are of Videos That Violate Policies 04-06-2021 Variety
Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform 04-06-2021 Digiday
CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement? 04-05-2021 Mediapost
Streaming Services Have Finally Run Out of New Shows. Kind of. 04-05-2021 Bloomberg
Inside BritBox’s strategy to hold the streaming British TV crown 04-05-2021 Fast Company
Bally Sports Networks Strike Out with Streamers on Opening Day 04-01-2021 Multichannel News
YouTube TV now lets you play YouTube and Google TV movie purchases 04-01-2021 9to5Google
Netflix Buys ‘Knives Out’ Sequels for $450 Million 04-01-2021 Variety
Netflix’s Dubbed Shows Turn Voice Artists Into New Global Stars 04-01-2021 Bloomberg
Fox TV Stations' OTT Ad Sales Business FLX Sees Fast Start 04-01-2021 Mediapost
Streaming Wars Send TV News Outlets Searching For New Screens 04-01-2021 Variety
Stronger-Than-Expected Economic Boom to Boost 2021 US Ad Revenue 03-31-2021 Adweek
Comcast Weighs Pulling Universal’s Movies From HBO Max, Netflix 03-31-2021 Bloomberg
Comcast Partners With Innovid To Automate Digital And Linear Campaigns 03-31-2021 AdExchanger
For Sports Fans Without Cable, Startup Pitches 99-Cent Game Snippets 03-31-2021 WSJ
T-Mobile TVision streaming service shuts down after very short run 03-30-2021 CNET
Vevo Ads Available to Buyers on FreeWheel’s Strata Platform 03-30-2021 B&C
LinkedIn adds Creator mode, video profiles, and in partnership with Microsoft, new career training tools 03-30-2021 TechCrunch
BET U.K. to Go Digital-Only on My5 and Pluto TV, Launch Originals 03-30-2021 The Hollywood Reporter
Brands shouldn’t be stymied by connected TV ad fraud 03-29-2021 AdAge
For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads 03-29-2021 Mediapost
Comcast Starts Rollout of Disney Plus, ESPN Plus on Xfinity Set-Top Platforms 03-29-2021 Variety
RSNs Scramble for Streaming Deals as Opening Day Approaches 03-26-2021 Multichannel News
Converged TV At The Tipping Point, With FuboTV’s Diana Horowitz 03-26-2021 AdExchanger
Advertising Spend Expected to Trickle Back to TV as Consumers Embrace Streaming 03-25-2021 Adweek
CBS Sports, Paramount+ Nab Italian Serie A TV Soccer Rights From ESPN 03-25-2021 The Hollywood Reporter
Fox Strikes Ad-Tech Deal With Comcast’s FreeWheel 03-25-2021 Variety
Univision Streamer PrendeTV Launches With 10 Sponsors 03-25-2021 Mediapost
Expanded Distribution pushes Bloomberg Quicktake’s reach to 7.4 million monthly viewers of streaming network 03-25-2021 Bloomberg
TV Maker Vizio Goes Public as Company Sets Sights on Ads and Software 03-25-2021 WSJ
Verizon Study: Pandemic-Powered Streaming Boost Could Be New Normal 03-25-2021 Next TV
Warner Bros. will return to theatrical releases in 2022, ending its HBO Max experiment 03-24-2021 The Verge
Netflix Eschews All-At-Once Releases For Two Unscripted Series 03-24-2021 Mediapost
CuriosityStream Grows to 15 Million Subscribers in Q4 03-23-2021 Multichannel News
‘Black Widow,’ ‘Cruella’ to Debut on Disney Plus and in Theaters as Disney Shifts Dates for Seven Films 03-23-2021 Variety
Brat TV expects profitability on $35 million in revenue this year 03-23-2021 Axios
30% of UK households using Samsung’s Tizen Smart TV platform 03-23-2021 Broadband TV News
Roku Hires Funny Or Die Branded Entertainment Team, Launches Ad Content Studio 03-23-2021 Variety
Netflix Losing $6 Billion a Year on Password Sharing, Analyst Says 03-22-2021 Next TV
ViacomCBS Raising $3B In Stock Sale to Bolster Streaming Push 03-22-2021 The Hollywood Reporter
Streaming With the Enemy: How Connected TV Rivals Learned to Work Together 03-22-2021 Adweek
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman 03-22-2021
Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In. 03-22-2021 AdExchanger
Antenna Up: How Subscription Data Decodes Streamers' Success 03-20-2021 The Hollywood Reporter
Vizio is best known for bargain TVs, but wants IPO investors to focus on its high-growth ads business instead 03-20-2021 CNBC
How TikTok is revamping its ad business ahead of Apple's new privacy rules 03-19-2021 AdAge
Roku Acquires ‘This Old House’ Business, Including 1,500-Episode Library 03-19-2021 Variety
AMC Networks Pushes Digital Originals in Upfront to Grab Ad Dollars Leaving Linear TV 03-19-2021 Adweek
What NFL’s streaming future could mean for brands 03-19-2021 AdAge
Nickelodeon Broadens Upfront Focus from Linear-Only to Streaming-Fueled ‘Multiverse’ 03-18-2021 Adweek
World-Wide Streaming Subscriptions Pass One Billion During Pandemic 03-18-2021 WSJ
NFL finalizes new 11-year media rights deal, Amazon gets exclusive Thursday Night rights 03-18-2021 CNBC
NBCUniversal Will Seek Primetime TV Rates for Streaming Peacock Ads 03-18-2021 Variety
Amazon, TikTok, Roku Among 2 Dozen Presenters Set for IAB’s 2021 NewFronts 03-18-2021 Adweek
YouTube can now warn creators about copyright issues before videos are posted 03-17-2021 The Verge
AT&T will start counting HBO Max against data limits, blames California net neutrality law 03-17-2021 CNBC
SVOD brand integrations increasingly key to reaching holistic audiences: Nielsen 03-16-2021 AdAge
EDO Teams With Univision To Launch New AVOD Measurement Solution 03-16-2021 AdExchanger
CTV Ads Make Viewers More Likely To Buy, Survey Finds 03-16-2021 B&C
Netflix Tests a Clampdown on Password Sharing 03-15-2021 NY Times
Netflix may become a content arms dealer 03-15-2021 Fierce Video
Streamers Corner the Young Adult Market With Teen Shows Like Generation 03-13-2021 Adweek
Fox’s Tubi Made Millions With Reruns. Now It Wants Original Programming 03-13-2021 Bloomberg
Advertising And Audience Complicate The NFL’s Entry Into Streaming 03-12-2021 AdExchanger
Ad-Supported HBO Max Tier Set For June Debut 03-12-2021 Adweek
AT&T raises HBO Max subscriber forecast, sees 120 million to 150 million by the end of 2025 03-12-2021 CNBC
Former Quibi Execs Join Roku to Ahead of Shortform Library's Launch 03-11-2021 The Hollywood Reporter
Cable Programming Increased Share in Comcast Households 03-11-2021 B&C
BuzzFeed Studios Signs With CAA, Looks To Develop Projects For TV, Film, Streaming 03-11-2021 Tubefilter
Netflix is trying to crack down on password sharing with new test 03-11-2021 The Verge
Snapchat Plans Show to Spotlight Top Creator Posts 03-11-2021 The Hollywood Reporter
Comcast TV Homes See 25% Rise In Live TV Viewing 03-11-2021 Mediapost
Roku Channel to Premiere First Exclusive Series, Crime Thriller ‘Cypher’ 03-11-2021 Variety
NHL, Disney reach 'groundbreaking' seven-year multi-platform broadcast deal 03-10-2021 Reuters
TV Networks Are Building Internal Ad Tech as They Dive Deeper Into Streaming 03-10-2021 Adweek
What Americans Want From Streaming: Day-And-Date Movies 03-10-2021 The Hollywood Reporter
BBC children’s TV overhaul will allow it to make shows for rivals 03-10-2021 Guardian
Comcast Advertising Taps Midha For New Chief Growth Officer Post 03-10-2021 Mediapost
IMDb TV Expands Distribution to LG Smart TVs, PlayStation 4, Nvidia Shield and TiVo Stream 4K 03-09-2021 Next TV
Peacock Lost $914 Million in 2020, Comcast Filing Reveals 03-09-2021 Variety
The Whales of NBA Top Shot Made a Fortune Buying LeBron Highlights 03-09-2021 WSJ
WWE Network Users Will Need to Subscribe to Peacock Starting Next Month 03-08-2021 Variety
Advertisers’ linear TV ad dollars don’t carry as much clout as networks angle to shift money to streaming, digital 03-08-2021 Digiday
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