• Inside the Stream: Peacock Steady, Super Bowl Ads Soar, Streaming Insights

    Friday, January 31, 2025, 10:48 AM ET
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    Posted by Will Richmond

    Peacock subscribers held steady at 36 million from Q3 to Q4, though up from 31 million a year ago. Importantly Peacock’s quarterly loss declined from $825 million in the year ago quarter to $372 million this quarter. Elsewhere at Comcast, the company lost 139K broadband subscribers in Q4, worse than the 34K loss a year ago.

    We also discuss Fox’s increase in Super Bowl ad rates to $8 million, and new data showing how FAST apps built into the TVOS are garnering more attention.

    Thanks to our sponsor this week, Looper Insights. Click to access their new report, “Streaming Forward: Trends Shaping Digital Entertainment in 2025.” Colin has the QR code on his site to scan for the report as well.

    Listen to the podcast to learn more (26 minutes, 1 second)




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    Categories: Advertising, Podcasts, Sports, SVOD

    Topics: Peacock, Podcast, Super Bowl

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