Amazon

Inside the Stream: Amazon Cranks Up Ad-Tier Subscribers; Disney’s DTC Progress Posted on 05-10-2024
According to new data from Hub Entertainment Research, Amazon’s Prime Video now has the highest percentage any major SVOD provider taking its ad-supported tier. And it happened by Amazon...
Inside the Stream: RIP Freevee?, YouTube tops on CTV, Peacock & Paramount+ Combine? Posted on 02-23-2024
This week we discuss the logic of Amazon shutting down Freevee, which Adweek reported, and Amazon denied. We see a number of pros and cons to the move....
Inside the Stream: CES Highlights, NBCU and Disney Step Up in Ads, Netflix Growth Posted on 01-12-2024
Big TV manufacturers made news at CES with new models and improved viewer experiences. Meanwhile NBCUniversal and Disney stepped up their ad games with announcements of many new initiatives. Separate,...