Amazon

Inside the Stream: IAB Raises CTV Ad Outlook; Movies’ Headwinds, Charter-AMC+ Deal; Amazon-NextGen TV Posted on 09-13-2024
Four topics for this week’s podcast: Last week IAB released its new 2024 advertising outlook report based on a survey of media professionals. CTV advertising was at the...
Inside the Stream: Amazon Cranks Up Ad-Tier Subscribers; Disney’s DTC Progress Posted on 05-10-2024
According to new data from Hub Entertainment Research, Amazon’s Prime Video now has the highest percentage any major SVOD provider taking its ad-supported tier. And it happened by Amazon...
Inside the Stream: RIP Freevee?, YouTube tops on CTV, Peacock & Paramount+ Combine? Posted on 02-23-2024
This week we discuss the logic of Amazon shutting down Freevee, which Adweek reported, and Amazon denied. We see a number of pros and cons to the move....