Posts for 'Events'

  • Save the Date for CTV Advertising PREVIEW: 2023 (virtual) on February 28th

    Please save the date for VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 (virtual) on Tuesday afternoon, February 28th.
     
    Connected TV is the hottest sector of the advertising industry, forecast by eMarketer to grow 27% in 2023 to $27 billion in the U.S. alone, despite significant economic headwinds.

    VideoNuze’s Connected TV Advertising PREVIEW: 2023 (virtual) will feature senior industry executives sharing their thought leadership perspectives and insights on the year ahead for CTV advertising. PREVIEW is a one-of-a-kind virtual event, exclusively focused on CTV advertising.
     
    The program will include a mix of cutting-edge research, keynote interviews, high-impact panel discussions and case studies (lots more news on the program and speakers soon). For attendees, CTV PREVIEW will be a must-attend afternoon of high-impact learning about what’s ahead for CTV in 2023.

    Many thanks to our partners Beachfront, PadSquad, Roku and Wurl (with others to come).

    If you’re interested in sponsorship information, please contact me.

    Sign-up is complimentary!

     
  • All the Session Videos from Last Thursday’s CTV Advertising Brand Suitability Summit

    Last Thursday was VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit virtual, which featured 24 senior executives on 5 sessions.

    Below are links to each of the session recordings along with descriptions of each session and speakers. There are tons of great insights about CTV advertising and the roles of brand suitability and DE&I.

    Thanks again to the Summit’s Presenting Partner Pixability and Gold Partners DeepIntent and Mediaocean, along with collaborators dentsu, GroupM, Horizon Media, Publicis Media and UM.

    Enjoy!

    [VIDEO] Why Brand Suitability Matters to Connected TV

    [VIDEO] Exploring Identity Management and Measurement in CTV

    [VIDEO] How Connected TV is Driving Change in the TV Industry

    [VIDEO] Succeeding at the Intersection of DE&I and Brand Suitability

    [VIDEO] Best Practices for Brand Suitability in Multi-Platform Advertising

     
  • [VIDEO] Why Brand Suitability Matters to Connected TV

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

    Why Brand Suitability Matters to Connected TV
    A deep dive into what brand suitability is, and why it matters to connected TV advertising. Explore how agencies and advertisers are adopting increasingly sophisticated approaches to brand suitability as connected TV viewership surges.

    Colleen Durkin - SVP, Integrated Investment, Assembly
    Joshua Lowcock – Global Chief Media Officer, UM
    Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
    David George - CEO, Pixability (moderator)

     

     
  • [VIDEO] Exploring Identity Management and Measurement in CTV

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

    Exploring Identity Management and Measurement in CTV
    How do identity management, privacy, targeting and programmatic buying fit with CTV advertising? Learn about CTV audience measurement challenges and how they're being addressed to optimize CTV monetization.

    Cara Lewis – U.S. Chief Investment Officer, dentsu
    John Nardone – President, Mediaocean
    Marilois Snowman –  CEO, Founder, Mediastruction
    Lynda Clarizio – Co-Founder and Managing Partner, The 98 and former President, US Media, Nielsen (moderator)

     

     
  • [VIDEO] How Connected TV is Driving Change in the TV Industry

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

    How Connected TV is Driving Change in the TV Industry
    Connected TV is driving change throughout the TV industry, with viewers shifting from linear TV to SVOD, AVOD, FAST and other formats. Understand the latest trends in the fast-evolving TV landscape and how to succeed with CTV advertising.

    Tamara Alesi – CEO, Mediaplus Group
    Amit Chaturvedi – COO, DeepIntent
    David Chu – EVP and GM, Cinedigm Networks
    Tyler DeNicola – VP, Programmatic Revenue and Partnerships, A+E Networks
    Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

     

     
  • [VIDEO] Succeeding at the Intersection of DE&I and Brand Suitability

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

    Succeeding at the Intersection of DE&I and Brand Suitability
    DE&I initiatives and brand suitability/safety go hand in hand as advertisers seek to engage authentically with diverse audiences. With connected TV’s and streaming’s explosive growth, advertisers and agencies have a new platform to advance society’s diversity. Explore this critical topic with the experts.

    Meredith Brace – Chief Marketing Officer, Samba TV
    Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
    Edwina Morales – VP, Managing Director, Multicultural Brand Strategy, Horizon Media
    Alexis Sandler – Associate Director, Global Digital Standards, Publicis Media Exchange (PMX)
    Larry Harris – Founder and CEO, Alpha Precision Media (moderator)

     

     
  • [VIDEO] Best Practices for Brand Suitability in Multi-Platform Advertising

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.
     
    Best Practices for Brand Suitability in Multi-Platform Advertising
    Brand suitability and safety are critical to success with multi-platform/omnichannel campaigns that span CTV, web and mobile. What are the current best practices so advertisers and publishers can deliver high-quality user experiences?

    Joe Barone – Managing Partner, Brand Safety Americas, GroupM
    Deva Bronson – EVP, Global Head of Brand Assurance, dentsu
    Jason Lee – EVP, Brand Safety and Consumer Advocacy, Horizon Media
    Meg Runeari – Chief Experience Officer, Teads
    Eric John – VP, Media Center, IAB (moderator)

     

     
  • Inside the Stream Podcast: Highlights from CTV Brand Suitability Summit virtual

    Yesterday was VideoNuze’s Connected TV Advertising Brand Suitability Summit virtual which included 24 speakers on 5 sessions. On today’s podcast nScreenMedia’s Colin Dixon and I discuss some of the key highlights from the afternoon, including the session Colin moderated.

    Speakers are optimistic about CTV for many reasons, despite economic uncertainty. However, throughout the afternoon many noted challenges in transparency, frequency management, fragmentation and measurement. Speakers shared their thoughts on what’s being done, and still needs to be done, to address these challenges.

    Consistent with the conference’s theme, there was a lot of focus on how advertisers and agencies are thinking about brand suitability and also what initiatives they’re pursuing to promote DE&I within their organizations and the work they do. I’ll be posting all of the session videos early next week on VideoNuze for on-demand viewing.

    Listen to the podcast (32 minutes, 23 seconds)




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  • Complimentary Sign Up for CTV Advertising Brand Suitability Summit (virtual) Nov. 17th afternoon

    Join us for VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit (virtual) on the afternoon of November 17th. Complimentary sign up is available now.

    Connected TV advertising is surging, with eMarketer estimating that it will reach $19 billion in 2022 in the U.S. alone, and increase to $30 billion in 2024. With more new FAST, AVOD and hybrid streaming services launching all the time, there are more choices for viewers and advertisers than ever.

    Once again, VideoNuze's CTV Advertising Brand Suitability Summit will feature the industry's top thought-leaders digging into all aspects of brand suitability and safety in CTV advertising along with the integral role of Diversity, Equity and Inclusion (DE&I). The Summit is the only industry event 100% focused on intersection of all of these critical trends.

    Many thanks to the Summit's Presenting Partner Pixability and Gold Partner Mediaocean, along with agency partners Dentsu, GroupM, Horizon Media, Publicis Media and UM. If you're interested in partnerships and speaking opportunities please contact me.

    More information on the program and speakers coming soon.

    COMPLIMENTARY SIGN UP NOW!

     
  • CTV Ad Summit 2022 Session Videos (First Day) Are Available

    Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.

    Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.

    Below are the June 14th (day 1) session videos. The June 15th ( day 2) session videos are here.

    CTV Innovation – What to Watch
    Innovation is everywhere in the CTV and streaming market. What are some of the critical innovations in distribution, monetization and consumption? What influence are they having?

    Rose McGovern – GVP, Digital Client Success & Operations, DIRECTV Advertising
    Mike Richter – VP, Global Revenue Operations, TMB (Trusted Media Brands)
    Michael Tuminello – VP, Strategy, Mediaocean
    David Pudjunis – VP, Strategy and Programmatic Partnerships, AMC Networks
    Danielle DeLauro – EVP, VAB (moderator)
     


    New Opportunities in Measurement
    New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?

    Jessica Hogue – GM, Measurement and Industries, Innovid
    Megan Matlock – AVP, Media Strategy, AT&T
    Brian West – SVP, Data and Measurement Strategy, NBCUniversal
    Nicole Whitesel – EVP, Advanced TV, Client Success, Publicis Media
    Jon Watts – Managing Director, CIMM (moderator)
     


    Transitioning from Linear TV to Streaming
    The biggest trend in the TV industry is the shift in viewership from linear TV to streaming – and how ad budgets are following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

    Stacie Danzis – SVP, Digital Media Sales, A+E Networks
    Travis Hockersmith – VP, Platform+, VIZIO
    Christo Owen - SVP, Digital Platform Sales, Paramount Streaming
    Marni Rommel – VP, Business Development, Beachfront Media
    Alan Wolk – Co-founder and Lead Analyst, TV REV (moderator)
     


    Exploring Connected TV’s Continued Growth
    Over 80% of U.S. households have at least one connected TV, and many of two or more, making CTV’s massive reach hugely attractive to advertisers and publishers. Get all the details on CTV’s adoption and viewer dynamics from one of the industry’s leading researchers.

    Bruce Leichtman – President, Leichtman Research Group (presenter)

     
  • Complimentary Sign Up for CTV Ad Summit virtual June 14-15; Over 30 Speakers Confirmed

    Be sure to join us at VideoNuze’s next Connected TV Advertising Summit (virtual), which will be on the afternoons of June 14th and 15th. Sign up is complimentary and all attendees will be entered to win two Smart Soundbars, generously provided by Roku.

    Over 30 speakers are now confirmed on 8 sessions across the 2 afternoons. The full program is on the event web site. Attendees will hear from executives at companies including GroupM, Samsung, A+E Networks, Roku, NBCUniversal, AMC Networks, Paramount Streaming, Publicis and many more. They'll share their insights and help attendees understand how to succeed as the world moves to a CTV/streaming-first approach. 

    Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. Please contact me if you have any questions.

    COMPLIMENTARY SIGN UP NOW!

     
  • Complimentary Sign Up for Connected TV Advertising Summit (virtual) on June 14th and 15th

    Complimentary sign up is available for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 14th and 15th. In addition, all attendees will be entered to win two Smart Soundbars, generously provided by Roku.

    As with prior Summits, we’ll be digging deep into all of CTV’s main opportunities and challenges at the CTV Ad Summit. You’ll hear from senior executives at ad buyers, content providers, technology companies and other stakeholders. The goal is to help attendees understand how to succeed as the world moves to a CTV/streaming-first approach.  

    Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. To learn more about sponsorship and speaking opportunities please contact me.

    COMPLIMENTARY SIGN UP NOW!

     
  • Save the Dates for the Third Annual Connected TV Advertising Summit (virtual) on June 14th and 15th

    Please save the dates for VideoNuze’s third annual Connected TV Advertising Summit (virtual) on the afternoons of June 14th and 15th.

    Connected TV advertising is booming and there is huge growth ahead. For example, eMarketer has raised its forecast for 2022 to $19 billion in the U.S. alone, up from $14.5 billion last year. And it is projecting CTV ad spending to exceed $34 billion by 2024.

    The CTV Ad Summit program will feature one-on-one interviews, panel discussions, research presentations and case studies, providing a top-quality learning experience for attendees. If you're looking to succeed in CTV, the CTV Ad Summit will be a must-attend event.

    The event web site, including complimentary registration, will be activated shortly and I’ll share many more details in the coming weeks, including the first group of sponsors.

    If you’re interested in learning about sponsorship or speaking opportunities please contact Will Richmond.

     
  • Starting Tomorrow: CTV Ads PREVIEW: 2022 virtual, Complimentary Sign Up; Win a Roku TV and Smart Soundbar

    Tomorrow and Thursday afternoons are VideoNuze’s Connected Advertising PREVIEW: 2022 virtual. And all attendees are eligible to win a Roku TV and Smart Soundbar. Don’t delay - sign up is complimentary!

    PREVIEW will have over 25 speakers participating across 9 sessions on the 2 afternoons.  The conference is all about what’s ahead for CTV in 2022. Speakers  from the buy side and the publisher side dig into all the big opportunities and challenges including measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. Each afternoon begins with detailed CTV growth forecasts, from GroupM and eMarketer, who both see CTV generating $30 billion+ annually in a few years.

    If CTV success in 2022 is a top priority of yours, PREVIEW is a must-attend, deep-dive virtual event.

    LEARN MORE AND SIGN UP NOW!

     

     

     
  • Over 25 Speakers at CTV Advertising PREVIEW: 2022 (virtual) on Jan. 26th and 27th; Complimentary Sign Up

    VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) will feature over 25 speakers representing all vantage points in the CTV industry. PREVIEW is coming up on January 26th and 27th afternoons, with complimentary sign up!

    The program is also posted and we’ll have 9 sessions across the 2 afternoons, with speakers sharing insights about what they see coming in CTV in the year ahead. Day 1 will start with Brian Wieser, Global President, Business Intelligence at GroupM. Day 2 will start with Ross Benes, senior analyst at eMarketer. Each will be sharing their forecast for CTV revenues for the next 4-5 years and the key drivers.

    Their sessions will be followed by deep dive sessions on the big picture outlook for CTV, programmatic CTV, innovation, the buy-side perspective and publisher perspective on CTV, what’s ahead for TV and digital media and lots more.

    If you’re focused on CTV success in 2022, PREVIEW will be a must-attend virtual event.

    Complimentary sign up now!

    See all the confirmed speakers

     
  • First Six Sponsors for CTV Advertising PREVIEW: 2022; Complimentary Sign Up

    I’m excited to share the first six sponsors for VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) on the afternoons of January 26th and 27th: Beachfront Media, DeepIntent, Innovid, Mediaocean, PubMatic and Roku. Their solutions are powering a significant part of the multibillion-dollar CTV advertising industry. I am extremely grateful for their commitment to the event.

    Please visit the event web site for complimentary sign up and to learn more. I'll be posting the program and specific sessions in the coming days.

    PREVIEW is the first industry event that is dedicated to understanding the year ahead for CTV advertising. Over the two afternoons, we'll be doing a deep dive into all of the big opportunities in CTV advertising in 2022 and also examine the key challenges. The program will feature a compelling mix of forecasts/presentations, fireside chat interviews and panel discussions.

    I'm confident that PREVIEW will be a high-impact learning opportunity, helping everyone succeed in CTV in 2022 and beyond!

    If you would like to learn more about the event or sponsorship opportunities, please contact me.

    LEARN MORE AND SIGN UP NOW!

     
  • All the Session Videos from Last Week's CTV Advertising Brand Suitability Summit

    Last week was the Connected TV Advertising Brand Suitability Summit virtual, which featured 32 senior executives speaking on 10 sessions across two afternoons.

    I have created two playlists with all of the session videos. The first is for the November 16th afternoon program, and the second is for the November 17th afternoon program. Just click to "Watch all of the videos now!" to see them.

    In addition, below the two playlists you'll find a list of each of the 10 sessions with a link to pages that contains that session's specific video that can be embedded or linked to.

    Enjoy!

    Watch all of the videos now!

     
  • [VIDEO] How the Tectonic Plates of the TV and Advertising Industries Are Shifting

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

    How the Tectonic Plates of the TV and Advertising Industries Are Shifting
    The tectonic plates of the TV and advertising industries are shifting in front of our eyes. Every single bedrock industry assumption from as recently as 10 years ago is now up for grabs as streaming services, CTVs, cord-cutting and mobile disrupt the long-time, yet delicate, equilibrium. Learn the details of the shifts and the quantitative impact already being felt throughout the industries from one of the world’s savviest media analysts. Look ahead to 2022 and beyond for what to expect down the road.

    - Michael Nathanson - Founding Partner, Senior Research Analyst, MoffettNathanson
    - Will Richmond – Editor and Publisher, VideoNuze (interviewer)

    Watch the session video now!

     
  • [VIDEO] Understanding Brand Suitability’s Relationship with CTV Advertising

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

    Understanding Brand Suitability’s Relationship with CTV Advertising
    What exactly is brand suitability and what does it has to do with CTV advertising? Why is it so critical for the CTV ecosystem? Who’s responsible? Why is brand suitability something that  all industry participants need to understand? How is the industry moving beyond conventional notions of brand safety?

    - Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
    - Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
    - Dani Wolinsky - Global Head, YouTube Ads Buying Experiences, Google
    - David George - CEO, Pixability (moderator)

    Watch the session video now!

     
  • [VIDEO] Why DE&I is Integral to Connected TV Advertising’s Future

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

    Why DE&I is Integral to Connected TV Advertising’s Future
    Connected TV is rapidly becoming one of the most important brand and business building channels for advertisers of all sizes. Amid its explosive growth, advertisers and agencies are increasingly realizing that connected TV also represents an enormous opportunity to reflect and advance society’s diversity and its evolving values. Learn why DE&I is integral to connected TV advertising’s future and the leadership initiatives being pursued.

    - Karina Dobarro - EVP, Managing Partner, Horizon Media
    - Pooja Midha - Chief Growth Officer, Comcast Advertising
    - Danielle DeLauro - EVP, VAB (moderator)

    Watch the session video now!

     
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