Posts for 'Events'

  • Inside the Stream Podcast: Key Takeaways from CTV Advertising PREVIEW: 2023

    At this past Tuesday’s VideoNuze Connected TV Advertising PREVIEW: 2023 virtual, 22 speakers on 5 sessions provided critical insights about the industry and its future direction. We discuss our key takeaways on today’s podcast.

    All of the videos are posted here.

    Browse all previous podcasts

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  • All the Session Videos from Yesterday’s CTV Advertising PREVIEW: 2023 Virtual

    Yesterday was VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023, which featured 22 senior executives on 5 sessions.

    Below are links to each of the session recordings along with descriptions of each session and speakers. There are many great insights about CTV advertising and what’s ahead as it evolves to full-funnel capabilities, FASTs continue to expand, the UX for both advertisers and viewers is reinvented and publishers invest heavily in delivering innovative experiences for viewers.

    Thanks again to all the 22 speakers, and especially to CTV PREVIEW’s four amazing partners, Beachfront, PadSquad, Roku and Wurl.

    Enjoy!

    [VIDEO] Welcome to Connected TV Advertising PREVIEW 2023

    [VIDEO] The Big Picture: Trends and Opportunities in CTV in 2023

    [VIDEO] Is CTV’s Future at the Bottom of the Funnel?

    [VIDEO] Interview With TMB’s President and CEO Bonnie Kintzer

    [VIDEO] CTV UX Innovation – The 2023 Roadmap

    [VIDEO] FASTs – Road to Gold or Road to “SLOW?”

     
  • [VIDEO] Welcome to Connected TV Advertising PREVIEW 2023 virtual

    The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

    Welcome to Connected TV Advertising PREVIEW 2023 virtual
    Connected TVs and streaming are transforming the TV and advertising industries. CTV has become the hottest corner of the advertising business, forecast by eMarketer to grow another 27% in 2023 to $27 billion, in the U.S. alone. All in the face of significant economic headwinds. Yet, we are still in the very early innings of the CTV era.  

    This afternoon’s program will explore topics including:

    - Key macro trends and opportunities in CTV in 2023

    - How/when CTV advertising will be optimized for the bottom of the “purchase funnel,” which will in turn attract huge buckets of ad spending

    - If the proliferation of FASTs might lead to “SLOW” (SVOD Losses On the Way)

    - How CTV UX innovation (in both content and ad formats) is driving new value for viewers and advertisers.

    - How Trusted Media Brands (TMB), as a traditional publisher that includes a portfolio of digital-first brands, is successfully capitalizing on CTV and streaming

    Will Richmond – Editor and Publisher, VideoNuze

     
  • [VIDEO] The Big Picture: Trends and Opportunities in CTV in 2023

    The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

    The Big Picture: Trends and Opportunities in CTV in 2023
    Connected TV is the hottest sector of the advertising industry, forecast by eMarketer to grow 27% in 2023 to $27 billion in the U.S. alone. Despite significant economic headwinds, CTV continues to enjoy significant advantages by combining the best of TV advertising’s site, sound and motion, with the best of digital advertising’s targetability, interactivity and optimization. Still, many challenges remain. This session will explore all the most significant factors influencing CTV’s evolution in 2023.

    Aaron Goldman - Chief Marketing Officer, Mediaocean
    Paul Josephsen – Chief Strategy Officer, WMX Content & Media Division @Warner Music Group
    Brian Wieser – Principal, Madison and Wall
    Laura Wu – Head of Strategy and Operations, Beachfront
    Danielle DeLauro – EVP, VAB (moderator)

     
  • [VIDEO] Is CTV’s Future at the Bottom of the Funnel?

    The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

    Is CTV’s Future at the Bottom of the Funnel?
    With linear TV’s decline, CTV ad spending has surged as advertisers “follow the eyeballs” in order to achieve their reach and frequency objectives. But rather than CTV being viewed solely as a “top of funnel” branding channel, its biggest opportunity may be as a “full funnel” or even “lower funnel” opportunity. This would unlock performance-oriented advertising budgets that are based on high impact targeting and measurement, much the same as the successful playbook Google has run in search and Facebook has run in social. Learn how and when CTV may evolve into full funnel and what this means for all market participants.

    Sean Doherty, Jr. – Co-Founder and COO, Wurl
    Eric Smith – US Head of Verticals, Auto, Tech, Gaming & Entertainment, Roku
    Jen Soch – Executive Director, Channel Solutions, GroupM
    Olga Weinraub – Senior Director, Enterprise Marketing Partnerships, Cox Automotive
    Colin Dixon – Chief Analyst and Founder, nScreenMedia (moderator)

     
  • [VIDEO] Interview With TMB’s President and CEO Bonnie Kintzer

    The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

    Interview With TMB’s President and CEO Bonnie Kintzer
    How a Traditional Publisher is Succeeding with CTV and Streaming
    The venerable magazines “Reader’s Digest,” “Family Handyman” and “Taste of Home” may not be first to mind when thinking of CTV and streaming. But their owner, TMB (formerly Trusted Media Brands), has an expansive vision of how its strong brands and their super-fans can be leveraged for success in the modern era. Turbocharging TMB’s growth are its 2021 acquisition of Jukin Media and a portfolio of digital-first brands. In this interview, TMB’s president and CEO Bonnie Kintzer explains how TMB is evolving and fully capitalizing on all of the opportunities of CTV and streaming.

    Bonnie Kintzer – President and CEO, TMB (Trusted Media Brands)
    Will Richmond – Editor and Publisher, VideoNuze (interviewer)

     
  • [VIDEO] CTV UX Innovation – The 2023 Roadmap

    The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

    CTV UX Innovation – The 2023 Roadmap
    CTV viewing experiences benefit from dynamic, constant innovation, which in turn bolsters the value of advertising inventory as brands look to execute more interactive campaigns that achieve ever-better returns on spending. With so much happening so fast, what are the key programming and advertising changes primed to enhance the CTV viewer experience, and how will they improve engagement and boost the performance of the market in 2023 and beyond? Join us for an insightful discussion of CTV’s innovation roadmap in 2023.

    Ashley Arena – Head of Advanced Video Activation, PHD
    Krista Panoff – SVP, Global Enterprise Development, Innovid
    David Pudjunis – VP, Revenue Operations and Digital Partnerships, AMC Networks
    Lance Wolder – Head of Strategy and Marketing, PadSquad
    Mary Ann Halford – Partner, Altman Solon (moderator)

     
  • [VIDEO] FASTs – Road to Gold or Road to “SLOW?”

    The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

    FASTs – Road to Gold or Road to “SLOW?”
    Free ad-supported TV or “FAST” has become one of the buzziest terms in the streaming and CTV industries. Content providers are eagerly launching FAST channels to capitalize on two key trends: advertisers’ insatiable demand for premium CTV ad inventory and viewers’ SVOD fatigue as economic uncertainty escalates. All of this makes FASTs a “road to gold” in the short-term. But in the longer-term, is flooding the market with a lot of free premium programming going to precipitate "SLOW" – “SVOD Losses On the Way?” as viewers are further conditioned to consume free premium video via FASTs and expect ever-better shows to be accessible without payment required?

    Beth Anderson – GM, FAST Channels, BBC Studios
    Tejas Shah – SVP, Commercial Strategy and Analytics, FilmRise
    Josh Sharma – VP of Advertising Partnerships, Allen Media Group
    Aneessa Steilen – VP, Media and Distribution Marketing, Vevo
    Eric John – VP, Media Center, IAB (moderator)

     
  • Here's the Program for CTV Advertising PREVIEW: 2023 (virtual) on Feb. 28th

    I'm excited to announce the program for VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 (virtual) on Tuesday afternoon, February 28th (see below).  The program includes 5 sessions, featuring 21 executives, and covering the most critical aspects of CTV advertising and the broader TV/advertising industries.

    CTV PREVIEW will be the most in-depth CTV-focused conference in the first half of 2023. Hundreds of industry executives are already signed up to attend. For anyone in the industry whose business depends on the growth and success of CTV, advertising, streaming, FASTs and more, CTV PREVIEW will be a must-attend afternoon of high-impact learning.

    Complimentary sign up now!

    Executive speakers span the buy side and sell side; established and earlier-stage media; product, sales, technology and business development. From C-level through VP-level, they will all bring their insights based on front line experience with CTV. I’m grateful to all of them for carving time out of their busy schedules to share their thought leadership with all of us.

    I’m also extremely proud of the breadth of representation among speakers, as diversity, equity and inclusion (DE&I) has long been a key goal of mine for VideoNuze events. There is more work to do, but we’ve made great strides.

    Many thanks to our 4 generous partners Beachfront, PadSquad, Roku and Wurl. Please contact me if you’d like to learn more about sponsorship opportunities.

    Learn more now - sign up is complimentary!

    Check out the full program!

     
  • Save the Date for CTV Advertising PREVIEW: 2023 (virtual) on February 28th

    Please save the date for VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 (virtual) on Tuesday afternoon, February 28th.
     
    Connected TV is the hottest sector of the advertising industry, forecast by eMarketer to grow 27% in 2023 to $27 billion in the U.S. alone, despite significant economic headwinds.

    VideoNuze’s Connected TV Advertising PREVIEW: 2023 (virtual) will feature senior industry executives sharing their thought leadership perspectives and insights on the year ahead for CTV advertising. PREVIEW is a one-of-a-kind virtual event, exclusively focused on CTV advertising.
     
    The program will include a mix of cutting-edge research, keynote interviews, high-impact panel discussions and case studies (lots more news on the program and speakers soon). For attendees, CTV PREVIEW will be a must-attend afternoon of high-impact learning about what’s ahead for CTV in 2023.

    Many thanks to our partners Beachfront, PadSquad, Roku and Wurl (with others to come).

    If you’re interested in sponsorship information, please contact me.

    Sign-up is complimentary!

     
  • All the Session Videos from Last Thursday’s CTV Advertising Brand Suitability Summit

    Last Thursday was VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit virtual, which featured 24 senior executives on 5 sessions.

    Below are links to each of the session recordings along with descriptions of each session and speakers. There are tons of great insights about CTV advertising and the roles of brand suitability and DE&I.

    Thanks again to the Summit’s Presenting Partner Pixability and Gold Partners DeepIntent and Mediaocean, along with collaborators dentsu, GroupM, Horizon Media, Publicis Media and UM.

    Enjoy!

    [VIDEO] Why Brand Suitability Matters to Connected TV

    [VIDEO] Exploring Identity Management and Measurement in CTV

    [VIDEO] How Connected TV is Driving Change in the TV Industry

    [VIDEO] Succeeding at the Intersection of DE&I and Brand Suitability

    [VIDEO] Best Practices for Brand Suitability in Multi-Platform Advertising

     
  • [VIDEO] Why Brand Suitability Matters to Connected TV

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

    Why Brand Suitability Matters to Connected TV
    A deep dive into what brand suitability is, and why it matters to connected TV advertising. Explore how agencies and advertisers are adopting increasingly sophisticated approaches to brand suitability as connected TV viewership surges.

    Colleen Durkin - SVP, Integrated Investment, Assembly
    Joshua Lowcock – Global Chief Media Officer, UM
    Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
    David George - CEO, Pixability (moderator)

     

     
  • [VIDEO] Exploring Identity Management and Measurement in CTV

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

    Exploring Identity Management and Measurement in CTV
    How do identity management, privacy, targeting and programmatic buying fit with CTV advertising? Learn about CTV audience measurement challenges and how they're being addressed to optimize CTV monetization.

    Cara Lewis – U.S. Chief Investment Officer, dentsu
    John Nardone – President, Mediaocean
    Marilois Snowman –  CEO, Founder, Mediastruction
    Lynda Clarizio – Co-Founder and Managing Partner, The 98 and former President, US Media, Nielsen (moderator)

     

     
  • [VIDEO] How Connected TV is Driving Change in the TV Industry

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

    How Connected TV is Driving Change in the TV Industry
    Connected TV is driving change throughout the TV industry, with viewers shifting from linear TV to SVOD, AVOD, FAST and other formats. Understand the latest trends in the fast-evolving TV landscape and how to succeed with CTV advertising.

    Tamara Alesi – CEO, Mediaplus Group
    Amit Chaturvedi – COO, DeepIntent
    David Chu – EVP and GM, Cinedigm Networks
    Tyler DeNicola – VP, Programmatic Revenue and Partnerships, A+E Networks
    Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

     

     
  • [VIDEO] Succeeding at the Intersection of DE&I and Brand Suitability

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

    Succeeding at the Intersection of DE&I and Brand Suitability
    DE&I initiatives and brand suitability/safety go hand in hand as advertisers seek to engage authentically with diverse audiences. With connected TV’s and streaming’s explosive growth, advertisers and agencies have a new platform to advance society’s diversity. Explore this critical topic with the experts.

    Meredith Brace – Chief Marketing Officer, Samba TV
    Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
    Edwina Morales – VP, Managing Director, Multicultural Brand Strategy, Horizon Media
    Alexis Sandler – Associate Director, Global Digital Standards, Publicis Media Exchange (PMX)
    Larry Harris – Founder and CEO, Alpha Precision Media (moderator)

     

     
  • [VIDEO] Best Practices for Brand Suitability in Multi-Platform Advertising

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.
     
    Best Practices for Brand Suitability in Multi-Platform Advertising
    Brand suitability and safety are critical to success with multi-platform/omnichannel campaigns that span CTV, web and mobile. What are the current best practices so advertisers and publishers can deliver high-quality user experiences?

    Joe Barone – Managing Partner, Brand Safety Americas, GroupM
    Deva Bronson – EVP, Global Head of Brand Assurance, dentsu
    Jason Lee – EVP, Brand Safety and Consumer Advocacy, Horizon Media
    Meg Runeari – Chief Experience Officer, Teads
    Eric John – VP, Media Center, IAB (moderator)

     

     
  • Inside the Stream Podcast: Highlights from CTV Brand Suitability Summit virtual

    Yesterday was VideoNuze’s Connected TV Advertising Brand Suitability Summit virtual which included 24 speakers on 5 sessions. On today’s podcast nScreenMedia’s Colin Dixon and I discuss some of the key highlights from the afternoon, including the session Colin moderated.

    Speakers are optimistic about CTV for many reasons, despite economic uncertainty. However, throughout the afternoon many noted challenges in transparency, frequency management, fragmentation and measurement. Speakers shared their thoughts on what’s being done, and still needs to be done, to address these challenges.

    Consistent with the conference’s theme, there was a lot of focus on how advertisers and agencies are thinking about brand suitability and also what initiatives they’re pursuing to promote DE&I within their organizations and the work they do. I’ll be posting all of the session videos early next week on VideoNuze for on-demand viewing.

    Listen to the podcast (32 minutes, 23 seconds)




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  • Complimentary Sign Up for CTV Advertising Brand Suitability Summit (virtual) Nov. 17th afternoon

    Join us for VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit (virtual) on the afternoon of November 17th. Complimentary sign up is available now.

    Connected TV advertising is surging, with eMarketer estimating that it will reach $19 billion in 2022 in the U.S. alone, and increase to $30 billion in 2024. With more new FAST, AVOD and hybrid streaming services launching all the time, there are more choices for viewers and advertisers than ever.

    Once again, VideoNuze's CTV Advertising Brand Suitability Summit will feature the industry's top thought-leaders digging into all aspects of brand suitability and safety in CTV advertising along with the integral role of Diversity, Equity and Inclusion (DE&I). The Summit is the only industry event 100% focused on intersection of all of these critical trends.

    Many thanks to the Summit's Presenting Partner Pixability and Gold Partner Mediaocean, along with agency partners Dentsu, GroupM, Horizon Media, Publicis Media and UM. If you're interested in partnerships and speaking opportunities please contact me.

    More information on the program and speakers coming soon.

    COMPLIMENTARY SIGN UP NOW!

     
  • CTV Ad Summit 2022 Session Videos (First Day) Are Available

    Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.

    Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.

    Below are the June 14th (day 1) session videos. The June 15th ( day 2) session videos are here.

    CTV Innovation – What to Watch
    Innovation is everywhere in the CTV and streaming market. What are some of the critical innovations in distribution, monetization and consumption? What influence are they having?

    Rose McGovern – GVP, Digital Client Success & Operations, DIRECTV Advertising
    Mike Richter – VP, Global Revenue Operations, TMB (Trusted Media Brands)
    Michael Tuminello – VP, Strategy, Mediaocean
    David Pudjunis – VP, Strategy and Programmatic Partnerships, AMC Networks
    Danielle DeLauro – EVP, VAB (moderator)
     


    New Opportunities in Measurement
    New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?

    Jessica Hogue – GM, Measurement and Industries, Innovid
    Megan Matlock – AVP, Media Strategy, AT&T
    Brian West – SVP, Data and Measurement Strategy, NBCUniversal
    Nicole Whitesel – EVP, Advanced TV, Client Success, Publicis Media
    Jon Watts – Managing Director, CIMM (moderator)
     


    Transitioning from Linear TV to Streaming
    The biggest trend in the TV industry is the shift in viewership from linear TV to streaming – and how ad budgets are following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

    Stacie Danzis – SVP, Digital Media Sales, A+E Networks
    Travis Hockersmith – VP, Platform+, VIZIO
    Christo Owen - SVP, Digital Platform Sales, Paramount Streaming
    Marni Rommel – VP, Business Development, Beachfront Media
    Alan Wolk – Co-founder and Lead Analyst, TV REV (moderator)
     


    Exploring Connected TV’s Continued Growth
    Over 80% of U.S. households have at least one connected TV, and many of two or more, making CTV’s massive reach hugely attractive to advertisers and publishers. Get all the details on CTV’s adoption and viewer dynamics from one of the industry’s leading researchers.

    Bruce Leichtman – President, Leichtman Research Group (presenter)

     
  • Complimentary Sign Up for CTV Ad Summit virtual June 14-15; Over 30 Speakers Confirmed

    Be sure to join us at VideoNuze’s next Connected TV Advertising Summit (virtual), which will be on the afternoons of June 14th and 15th. Sign up is complimentary and all attendees will be entered to win two Smart Soundbars, generously provided by Roku.

    Over 30 speakers are now confirmed on 8 sessions across the 2 afternoons. The full program is on the event web site. Attendees will hear from executives at companies including GroupM, Samsung, A+E Networks, Roku, NBCUniversal, AMC Networks, Paramount Streaming, Publicis and many more. They'll share their insights and help attendees understand how to succeed as the world moves to a CTV/streaming-first approach. 

    Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. Please contact me if you have any questions.

    COMPLIMENTARY SIGN UP NOW!

     
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