Posts for 'Events'

  • Announcing the First 15 Speakers for the CTV Advertising Brand Suitability Summit (virtual) on Nov. 16th and 17th

    I’m really excited to announce the first 15 speakers for the Connected TV Advertising Brand Suitability Summit (virtual) on Nov. 16th and 17th. The speakers include:

    • Yale Cohen - EVP, Global Digital Standards, Publicis Media
    • Danielle DeLauro - Executive Vice President, VAB
    • Karina Dobarro - EVP, Managing Partner, Horizon Media
    • Rayna Elliott - SVP, Digital Strategy and Innovation, Horizon Media
    • David George - CEO, Pixability
    • Asaf Greiner - GM, Verification, Mediaocean
    • Larry Harris - Founder and CEO, Alpha Precision Media
    • Eric John - VP, Media Center, IAB
    • Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
    • Pooja Midha - Chief Growth Officer, Comcast Advertising
    • Jackie Swansburg Paulino – Chief Product Officer, Pixability
    • Will Richmond - Editor and Publisher, VideoNuze
    • Mike Richter - VP, Global CTV Revenue Operations, Trusted Media Brands
    • Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
    • Karen Schuchardt - SVP, Digital Sales & Partnerships, NBCUniversal
    • Plus many others to come

     

    I’m honored that these executives are allocating time from their busy schedules to participate in the Summit. I anticipate adding more executives to the program in the coming weeks. The sessions are coming together nicely and I’ll be able to announce them shortly as well.

    REGISTER NOW!

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  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Win a 50-Inch Roku TV and Smart Soundbar at the CTV Advertising Brand Suitability Summit (virtual) on Nov. 16 and 17

    I’m really pleased to announce that all paid attendees of VideoNuze’s Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th will be entered to win a 50-inch Roku TV and Smart Soundbar, both generously provided by Roku. The drawing is always a fun part of VideoNuze’s events and with the holiday season fast approaching, a couple of attendees will get a jump start on their shopping lists. Thanks to Roku for their longstanding support of VideoNuze events.

    A reminder, the CTV Brand Suitability Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of Diversity, Equity and Inclusion.

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  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Pixability, FreeWheel, Mediaocean and Roku are First Sponsors of the CTV Advertising Brand Suitability Summit

    I’m thrilled to share the first group of sponsors for VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th. Pixability is the Presenting Partner; Mediaocean is a Gold Partner and FreeWheel and Roku are Silver Partners. Each of these companies is a leader in their particular field within the industry, and each will have an executive speaking at the Summit. I am extremely grateful for their early commitment to the event. All are past partners in VideoNuze events and many of their executives are trusted colleagues and longstanding friends.

    The Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of Diversity, Equity and Inclusion (DE&I).  According to eMarketer, CTV advertising will exceed $13 billion in 2021, and will more than double, to over $27 billion in 2025. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.

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  • CTV Ads Brand Suitability - full banner - 10-5-21
  • GroupM, Horizon Media and UM are First Agency Partners of the CTV Advertising Brand Suitability Summit

    I’m really excited to share that GroupM, Horizon Media and UM are the first Agency Partners of VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th.

    GroupM is the largest media investment firm in the world, responsible for more than $50 billion in annual client spending; Horizon Media is the largest independent media agency in the world; and UM is the strategic media planning and buying agency arm of the IPG Mediabrands family of agencies. I deeply appreciate their support of this highly relevant first-time industry event.

    Agency Partners will have their executives speaking at the Summit, and they will use their best efforts to have colleagues/clients/partners register and attend as complimentary guests. Agency partners will also co-promote the Summit. I have committed to redirecting 10% of sponsorship revenue to Agency Partners to support their DE&I initiatives.

    More Agency Partners will be announced soon.

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  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Save the Dates for the Connected TV Advertising Brand Suitability Summit (Virtual) on November 16th and 17th

    Please save the dates for VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th.

    As we all know, connected TV advertising is exploding. eMarketer estimates that in 2021, in the U.S. alone, CTV advertising will exceed $13 billion, and will more than double, to over $27 billion in 2025. Other analysts are forecasting even faster growth.

    But there are still many challenges for CTV advertising to achieve its full potential. One of the most significant challenges over the past several years has been “brand safety” - advertisers’ discomfort with having their brands associated with anything but premium, “brand-safe” content. This is a topic we’ve explored deeply at prior VideoNuze CTV Ad Summits.

    Beyond the traditional conversations about and solutions to brand safety, there is a more recent focus on “brand suitability” in CTV advertising - how advertisers can optimize their adjacency to particular premium video content, according to specific performance metrics. “Suitability” is a critical evolution in industry vocabulary because it moves the conversation from negative associations of “safety,” to instead focus on the positive nature of appropriate advertising.

    Integral to the topic of brand suitability is Diversity, Equity and Inclusion (DE&I). Increasingly, advertisers and agencies recognize that advertising campaigns and the professionals who create and execute them must reflect society’s diversity and its evolving values. Brand building is becoming more purposeful around advancing equity, inclusion and representation. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.

    For all of these reasons, the time is now right for a first of its kind industry event that is 100% focused on brand suitability and safety in CTV advertising along with the integral role of DE&I. This is VideoNuze’s Connected TV Advertising Brand Suitability Summit’s mission. An opportunity for the industry’s top thought-leaders to convene and dig into all aspects of this complex, vital topic. Through a highly curated program of keynotes, research presentations, interviews and panel discussions, attendees will immerse themselves in all the key issues and how they’re being addressed through modern approaches and solutions.

    I’m planning for the CTV Advertising Brand Suitability Summit to feature significant involvement from large ad agencies and advertisers who are leading in both CTV advertising and DE&I. I’m really proud to share that I will be directing 10% of all paid sponsorship revenue to agency partners, or their designated affiliates, to advance their DE&I initiatives. I’m also really excited that a number of the industry’s leading companies have already committed to be sponsors of the CTV Advertising Brand Suitability Summit. Based on my initial outreach, I’m anticipating this event will be very well-received across the industry. If you would like to learn more about sponsorship opportunities, please contact me.

    Please visit the CTV Advertising Brand Suitability Summit’s website for more information and registration. I'll have a lot more information to share in the coming weeks. I’ll also be sharing VideoNuze’s full 2022 event plan, which will build on 15 years of successful online video and CTV events that have been attended by thousands of industry professionals. Next year will feature at least three compelling CTV advertising events, including one in the first quarter.

    For now, please save November 16th and 17th for what I hope will be two high-impact afternoons of learning and networking.

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • CTV Ad Summit Session Videos (Second Day) Are Available

    Following up yesterday’s post, today I’m pleased to share video recordings of the 7 sessions from the second afternoon of last week’s Connected TV Advertising Summit virtual. Below I have also included the session description for each, along with the speakers. (Note the CTV Ad Summit web site has been de-activated, post conference). Reminder, the first afternoon's session recordings are here.

    For anyone focused on how to succeed in CTV advertising, there are lots of really valuable insights and data. For example, to get a sense of why the CTV ad opportunity will exceed $27 billion by 2025 in the U.S. alone, watch the presentation from eMarketer / Insider Intelligence’s Eric Haggstrom. To learn how buyers are thinking about CTV ads, watch the session with Amplifi/Dentsu’s Mike Law and Cara Lewis. To learn about Roku’s playbook for CTV success, watch the interview with Alison Levin.

    And don’t miss the panels focused on programmatic’s role in CTV, how smart TV makers are positioning themselves for ad success, the new rules of targeting/data and the big changes coming to TV advertising.

    If you attended please see my email yesterday with an attendee survey. I’m very interested in your feedback on the Summit and how to further improve it.

    Watch the session videos now!

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • CTV Ad Summit Session Videos (First Day) Are Available

    Last Wednesday and Thursday’s Connected TV Ad Summit virtual included 46 industry executives speaking on 14 different sessions over two afternoon. Having watched all of the sessions, I think they include tons of valuable insights and data that is actionable for anyone looking to succeed in CTV advertising.

    I’ll be posting more in-depth about my key takeaways from the CTV Ad Summit, but for today, I’m pleased to share video recordings of the 7 sessions from the first afternoon (I’ll post the videos from the second afternoon tomorrow). Below I have also included the session description for each, along with the speakers. (Note the CTV Ad Summit web site has been de-activated, post conference).

    If you attended please keep an eye out for email with an attendee survey. I’m very interested in your feedback on the Summit and how to further improve it.

    Watch the session videos now!

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Connected TV Advertising Summit Virtual on June 9th and 10th

    The Connected TV Advertising Summit virtual will be taking place on June 9th and 10th, starting at 1pm ET / 10am PT each day.

    Registration is complimentary. If you haven’t registered already, you can do so during the Summit and you’ll receive an email from VideoNuze Events with the Zoom links.

    You can also follow along on Twitter at #CTVAds2021. See you at the Summit!

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Don’t Delay: Tomorrow the CTV Ad Summit (virtual) Starts, With Over 45 Speakers on 14 Sessions

    A final reminder, tomorrow afternoon and Thursday afternoon are VideoNuze’s Connected TV Advertising Summit virtual, featuring over 45 speakers on 14 sessions. Registration for the CTV Ad Summit is complimentary and all attendees will be entered to win a 50-inch Roku TV and Smart Soundbar, generously provided by Roku.

    Each afternoon will kick off with a research presentation sizing the massive size of the CTV advertising opportunity. Tomorrow Bruce Leichtman from Leichtman Research Group will share newly released data highlighting, among other things, that CTVs are now in 82% of U.S. homes, with over 400 million devices deployed. On Thursday Eric Haggstrom from eMarketer / Insider Intelligence will share the details of the firm’s CTV ad forecast in the U.S., which it recently increased to over $27 billion per year by 2025.

    The conference also features executives from Roku, NBCUniversal, Bloomberg, Tubi, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, fuboTV, Crackle, Digitas and many others. They will explore all of the most important topics in CTV advertising, including challenges that still need to be worked out, in transparency, measurement and frequency, for example.

    Many thanks to our partners Beachfront, Comcast Technology Solutions, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Verizon Media, Wurl and Xandr.

    REGISTER NOW!

    (If you’ve already signed up, please disregard this message and check your inbox for important Zoom links for the conference.)

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • One Week From Today: CTV Ad Summit With Over 45 Speakers Confirmed

    One week from today, on June 9th and 10th is VideoNuze’s Connected TV Advertising Summit virtual, which will feature over 45 speakers on 14 sessions. Registration is complimentary and all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

    The CTV Ad Summit will be the most in-depth conference of the year focused on CTV, which recent IAB research found is the fastest-growing part of the video landscape. Among the highlights of the program, Eric Haggstrom from eMarketer / Insider Intelligence will share the details of the firm’s CTV ad forecast in the U.S., which it recently increased to over $27 billion per year by 2025.

    The conference also features executives from Roku, NBCUniversal, Bloomberg, Tubi, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, eMarketer, fuboTV, Crackle, Digitas and many others, who will share data and insights that attendees can use to succeed in CTV.

    Many thanks to our Gold partners Beachfront, Comcast Technology Solutions, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Verizon Media, Wurl and Xandr.

    REGISTER NOW!


    (If you’ve already signed up, please disregard this message and check your inbox for important Zoom links for the conference.)

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Two Weeks From Today: Connected TV Ad Summit, 45 Speakers Confirmed, Complimentary Signup

    Reminder that VideoNuze’s Connected TV Advertising Summit virtual is two weeks from today, on June 9th and 10th afternoons. The CTV Ad Summit will be the most in-depth conference of the year focused specifically on CTV, with 45 speakers on 14 sessions. Registration is complimentary and all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

    Executives from Roku, NBCUniversal, Bloomberg, Tubi, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, eMarketer, fuboTV, Digitas and many more will share data and insights that attendees can use to succeed in CTV.

    Many thanks to our Gold partners Beachfront, Comcast Technology Solutions, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Verizon Media, Wurl and Xandr.

    REGISTER NOW!

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • DoubleVerify’s Director of Product Strategy John Ross on Improving CTV Ad Transparency

    DoubleVerify’s director of product strategy John Ross explains how improving CTV ad transparency is critical to bolstering advertisers’ trust in a 10-minute interview below. DoubleVerify found a 3x increase in fraudulent CTV impressions in 2020 vs. 2019, which John attributes to CTV’s higher CPMs.

    This is a huge problem DoubleVerify is addressing, because CTV ad buyers are increasingly coming from TV, where brand safety and highly specific details about where ads ran are the norm. CTV needs to tackle these challenges in order for advertisers to gain further confidence in CTV and grow spending. John also talks about the role programmatic is playing in CTV and related transparency issues.

    John will be speaking at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “Programmatic’s Role in CTV Advertising” with Philo and Xandr. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

    Watch the interview now!

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Extreme Reach’s CTO Dan Brackett on CTV Ad Innovation

    Extreme Reach’s CTO and Co-Founder Dan Brackett discusses innovation in connected TV advertising in a 10 minute interview below. With its recent acquisition of Adstream, Dan explains how Extreme Reach’s technology enables advertisers and agencies to manage their creative supply chain and seamlessly activate their video campaigns across devices and services globally. Extreme Reach also handles all the talent rights management.

    Dan explains that these ongoing innovations in creative asset workflows reduce friction and enhance advertisers’ campaign ROIs. They’re also helping unify data and reporting so advertisers have better insight into campaign performance.

    Hear more from Dan at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “CTV Innovation: What’s Coming Next?” With Origin Media and Vevo. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

    Watch the interview now!

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • CTV Ad Summit Virtual Program Posted; 30+ Speakers Confirmed

    The program for the Connected TV Advertising Summit virtual on June 9th and 10th is now posted, with over 30 speakers confirmed. Reminder that registration is complimentary and all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

    Executives from Roku, NBCUniversal, Bloomberg, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, eMarketer and many more will be sharing their insights and perspectives on all the hottest CTV topics.

    The program’s sessions will explore topics such as how ad spending is moving to CTV/streaming as linear TV consumption declines, the role of FAST/AVOD, navigating omnichannel marketing with CTV, programmatic’s role, data/targeting, smart TV makers' ad strategies and more. There will be presentations by leading industry data providers eMarketer and Leichtman Research Group, and interviews with Roku and Bloomberg executives.

    Many thanks to our Gold partners Beachfront, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Wurl and Xandr. To learn more about sponsorship opportunities please contact me.

    REGISTER NOW!

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Complimentary Registration for Connected TV Advertising Summit (virtual) on June 9th and 10th

    Registration is complimentary for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 9th and 10th. In addition, all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

    CTV and streaming have moved to center stage for all buyers and sellers of premium video advertising. Next week’s NewFronts presentations will highlight how viewer behavior is shifting from linear TV consumption via traditional pay-TV to streaming via connected TVs. The consequence is that advertisers need to shift a portion of their spending to reach audiences (especially younger viewers) who can’t be accessed via linear TV any longer.

    While the access rationale is compelling, the other piece of the equation is that CTV/streaming give advertisers targeting, measurement and attribution capabilities traditionally associated with digital. This means that CTV/streaming can be used for both branding and performance-oriented campaigns. As advertisers seek better return on ad spend, CTV/streaming’s ability to meet performance KPIs is highly appealing.

    We’ll be digging deep into these main themes and related topics at the CTV Ad Summit (program coming soon). You’ll hear from senior executives at ad buyers, content providers, technology companies and other stakeholders. The goal is to help attendees understand how to succeed as the world moves to a CTV/streaming-first approach.  

    Many thanks to our Gold partners Beachfront, Extreme Reach, Mediaocean, Roku and Xandr. To learn more about sponsorship opportunities please contact me.

    REGISTER NOW!

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Win a Roku TV and Smart Soundbar at the Connected TV Advertising Summit (Virtual) on June 9th and 10th

    A reminder that VideoNuze’s next Connected TV Advertising Summit (Virtual) will be on the afternoons of June 9th and 10th. Registration is complimentary and all attendees will be entered to win a 50-inch Roku TV and Smart Soundbar generously provided by Roku.

    CTVs and streaming have become the top priority for content providers of all sizes, as well as advertisers looking to reach younger cord-cutters in particular. The pandemic and proliferation of ad-supported streaming services has driven CTV usage higher; earlier this week FreeWheel reported that 62% of consumption on devices in the second half of 2020 was on CTVs. eMarketer predicts CTV advertising in the U.S. alone will jump to $18.3 billion in 2024, up 61% from 2021.
     
    VideoNuze’s 2021 Connected TV Advertising Summit (Virtual) will bring together senior executives from ad buyers, content providers, technology companies and other stakeholders. The two afternoons of high-impact learning will include one-on-one interviews, panel discussions and research presentations with fresh, actionable data. Once again, the CTV Ad Summit will be the most focused, in-depth conference of the year on CTVs and CTV advertising.

    If your business success depends on understanding the future of CTV, the CTV Ad Summit is a must-attend event.

    Many thanks to our Gold partners Beachfront, Extreme Reach, Mediaocean, Roku and Xandr. To learn more about sponsorship opportunities please contact me.

    REGISTER NOW!

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Hear from NBCUniversal, ViacomCBS, GroupM, Bloomberg and Many More at CTV Ad Summit on Sept. 21 and 22

    We have an amazing lineup of speakers and sessions for the Connected TV Advertising Summit Virtual Event on September 21 and 22.

    Executives from NBCUniversal, ViacomCBS, GroupM, Bloomberg, Amplifi, Roku, Vizio, VEVO, Tubi and many more will be sharing their insights and perspectives on all the hottest CTV topics. If your business depends on the growth and success of CTV, join us for these two afternoons of high-impact learning.

    Reminder that registration is complimentary and one attendee will win a Roku living room makeover including a Roku TV, wireless speakers, wireless sub-woofer and one year Netflix subscription, all generously provided by Roku.

    Many thanks to our CTV Ad Summit's 8 partners who have been so gracious and supportive. Our Presenting partner is Deloitte; Gold partners are Extreme Reach and SpringServe; Silver partners include Beachfront, SpotX, Roku and Xandr and Branding Partner Verizon Media. Please contact me if you’d like to learn more about sponsorship opportunities.

    Complimentary sign up now!

    (If you’ve already signed up, please disregard this message)

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Connected TV Advertising Summit Goes Virtual - Complimentary Sign Up Now

    With the Covid-19 pandemic ongoing, this year the Connected TV Advertising Summit will be a virtual event, on the afternoons of September 21st and 22nd. Registration is complimentary and one lucky attendee will win a drawing for a Roku living room makeover including a Roku TV, wireless speakers, wireless sub-woofer and one year Netflix subscription, all generously provided by Roku.

    There will be plenty of opportunities for audience participation and interaction with speakers. My goal for the CTV Ad Summit is to make it a robust learning and networking experience for all participants. Sessions will be a mix of keynotes, research presentations, interviews and panel discussions.  

    The pandemic has further accelerated CTVs’ rise, with recent estimates that 80% of U.S. TV households now have at least one CTV, and that there are over 400 million CTVs deployed in the U.S. alone. Distribution on CTVs is critical to all recent SVOD and AVOD service launches and were a key focus of presenters at the recent IAB NewFronts.  As consumption has shifted, CTVs have begun accounting for around 50% of all video ad impressions.

    Even as advertisers are moving spending over CTV, many questions still remain, especially around measurement, cross-platform buying, pricing stability, distribution, control/access to user data, business rules and more. CTV has grown quickly but a lot is still being figured out. We’ll dig into all of the critical opportunities and challenges over the 2 afternoons of the CTV Ad Summit.

    Many thanks to our CTV Ad Summit's 8 partners who have been amazingly gracious and supportive. Our Presenting partner is Deloitte; Gold partners are Extreme Reach and SpringServe; Silver partners include Beachfront, SpotX, Roku and Xandr and Branding Partner Verizon Media. Please contact me if you’d like to learn more about sponsorship opportunities.

    Complimentary sign up now!

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Connected TV Advertising Summit Moved to Tuesday, September 22

    Due to the COVID-19 virus, VideoNuze's Connected TV Advertising Summit will be held on a new date, Tuesday, September 22, 2020. The venue continues to be the Westin NY at Times Square. There is a lot of uncertainty about how the stay-at-home and social distancing guidelines will be updated in the coming months. I'm keeping my fingers crossed that better days are ahead soon and we'll return to some normalcy by September.

    I'm extremely grateful to the CTV Ad Summit's 8 partners who have been incredibly supportive. Our Presenting partner is Deloitte; Gold partners are Extreme Reach and SpringServe; Silver partners include Beachfront, SpotX, Roku and Xandr and Branding Partner Verizon Media. Please contact me if you’d like to learn more about sponsorship opportunities.



    Discounted early bird tickets are available through August 28th (If you’ve already bought tickets, I’ll be in touch with you directly). I'll have more updates in the coming months. In the meantime please stay safe and well.

    Side note: As we’re all aware, during this stay-at-home period, the amount of streaming entertainment and news video has surged, including on Connected TVs. If you’re interested in the latest usage and industry data being shared by industry leaders, check out our free Coronavirus Video Industry Research Hub.

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
  • First 7 Partners On Board for Connected TV Advertising Summit on June 11

    I’m excited to announce the first 7 partners for the Connected TV Advertising Summit on June 11th in NYC. Our Presenting partner is Deloitte; Gold partners are Extreme Reach and SpringServe, and Silver partners include Beachfront, Roku, SpotX and Xandr. I’m extremely grateful for all of these leading companies’ commitments to the CTV Ad Summit. There are a lot of other partner discussions underway, and I’m confident we’ll have participation from just about every significant CTV company in the industry.

    The CTV Ad Summit is shaping up to be the #1 event for executives from brands, agencies, content providers, technology companies and other stakeholders seeking a deep-dive day of learning and networking focused on CTV advertising. The agenda is coming together nicely with a strong balancing of sessions that are focused on the longer-term strategic role of CTV in the TV/video ecosystem and those that are focused on the here-and-now operational aspects of succeeding with CTV ads today. More coming soon on initial speakers and sessions. 

    Meanwhile, early bird discounted registration is available. Early registrants save $100 per ticket. Further discounts are available for students, startups and media partners (to be announced soon). 5-pack and 10-pack tickets are also available at further discounts.

    If the future of your business is tied to the growth and success of CTV* advertising, then the CTV Ad Summit is a must-attend event.

    Please contact me if you’d like to learn more!

    LEARN MORE AND REGISTER NOW!

     

    *Connected TV (CTV) refers to any TV that is connected to the Internet and can play OTT video content/ads and also display graphical ads. CTVs have the capability to return user data to device manufacturers, content providers and ad buyers. CTVs support secure transactions such as subscriptions and e-commerce.

    Examples of CTVs are smart TVs as well as TVs that are connected to the Internet via streaming media players/sticks (e.g. Roku, Fire TV), gaming consoles (e.g. PlayStation, Wii), DVRs, pay-TV operators’ IP set-top boxes (e.g. X1) and other devices.

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
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