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Mediaocean

VideoNuze Analysis (3 items)

Mediaocean Acquires Flashtalking as CTV-Focused Dealmaking Remains White Hot Posted on 07-13-2021
Mediaocean is acquiring Flashtalking, an independent ad-serving and analytics provider. Deal terms were not disclosed but the Wall Street Journal reported the valuation at $500 million. Although Flashtalking...
Mediaocean’s Chief Product Officer Anupam Gupta on Navigating the Omnichannel World Posted on 05-25-2021
Mediaocean’s Chief Product Officer Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world in the 10 minute interview below. Anupam notes the rise of closed ecosystems by...
Video Ad Tech Providers Keep Evolving With the Market’s Demands Posted on 07-13-2017
Yesterday I posted the recent Video Ad Summit keynote interview with Brian Lesser, CEO of GroupM North America, in which he articulated some of the key challenges facing advertisers...

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