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Inside the Stream Podcast: World Cup 4K, Netflix Ad Refunds, HBO Max Removes “Westworld”, Music FASTs
On this week’s edition of Inside the Stream, nScreenMedia’s Colin Dixon and I dig into four topics: World Cup streaming quality and the lack of 4K differentiation, Netflix’s offer to refund advertisers due to inventory shortfalls, WBD’s decision to remove “Westworld” from HBO Max, and the proliferation of music-oriented FAST channels.
Listen to the podcast to learn more (31 minutes, 25 seconds)
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Categories: Advertising, Music, Podcasts, Sports, SVOD
Topics: HBO Max, Netflix, Podcast, Vevo, Warner Music
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CTV Content Metadata and the Need for a Standardized Taxonomy
Tuesday, December 6, 2022, 11:24 AM ETPosted by:As TV and digital advertising converge, it’s become even more evident how different the ways of buying and selling media are in each ecosystem. This reality has created some key challenges for both brands and media owners who seek to operate across platforms, and these challenges will only inhibit the free flow of money if they persist.
Advertisers generally want to deliver targeted impressions across a mix of programming, irrespective of whether that content is delivered on a set-top box or an IP-connected device. However, each of these environments offer vastly different capabilities and operates on different protocols. The resulting asymmetry, as you might imagine, often leads to frustrations and hurdles.Categories: Advertising, Perspectives
Topics: Beachfront Media
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Women’s Sports Are On The Rise, Creating Game-Changing Opportunities for Advertisers
Thursday, December 1, 2022, 3:48 PM ETPosted by:In today’s fragmented media landscape, one of the key questions I am regularly asked as the Chief Marketing Officer of the largest provider of independent first-party TV audience data is how advertisers can find their most desirable TV audiences at scale. With viewers cutting the cord at record rates, it’s essential for advertisers to lean into programming that their target audiences have demonstrated interest in, so they can reach them where they are today vs. where they were before.
Categories: Advertising
Topics: Samba TV
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All the Session Videos from Last Thursday’s CTV Advertising Brand Suitability Summit
Last Thursday was VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit virtual, which featured 24 senior executives on 5 sessions.
Below are links to each of the session recordings along with descriptions of each session and speakers. There are tons of great insights about CTV advertising and the roles of brand suitability and DE&I.
Thanks again to the Summit’s Presenting Partner Pixability and Gold Partners DeepIntent and Mediaocean, along with collaborators dentsu, GroupM, Horizon Media, Publicis Media and UM.Enjoy!
[VIDEO] Why Brand Suitability Matters to Connected TV
[VIDEO] Exploring Identity Management and Measurement in CTV
[VIDEO] How Connected TV is Driving Change in the TV Industry
[VIDEO] Succeeding at the Intersection of DE&I and Brand Suitability
[VIDEO] Best Practices for Brand Suitability in Multi-Platform AdvertisingCategories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2022
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[VIDEO] Why Brand Suitability Matters to Connected TV
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.
Why Brand Suitability Matters to Connected TV
A deep dive into what brand suitability is, and why it matters to connected TV advertising. Explore how agencies and advertisers are adopting increasingly sophisticated approaches to brand suitability as connected TV viewership surges.
Colleen Durkin - SVP, Integrated Investment, Assembly
Joshua Lowcock – Global Chief Media Officer, UM
Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
David George - CEO, Pixability (moderator)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2022
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[VIDEO] Exploring Identity Management and Measurement in CTV
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.
Exploring Identity Management and Measurement in CTV
How do identity management, privacy, targeting and programmatic buying fit with CTV advertising? Learn about CTV audience measurement challenges and how they're being addressed to optimize CTV monetization.
Cara Lewis – U.S. Chief Investment Officer, dentsu
John Nardone – President, Mediaocean
Marilois Snowman – CEO, Founder, Mediastruction
Lynda Clarizio – Co-Founder and Managing Partner, The 98 and former President, US Media, Nielsen (moderator)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2022
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[VIDEO] How Connected TV is Driving Change in the TV Industry
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.
How Connected TV is Driving Change in the TV Industry
Connected TV is driving change throughout the TV industry, with viewers shifting from linear TV to SVOD, AVOD, FAST and other formats. Understand the latest trends in the fast-evolving TV landscape and how to succeed with CTV advertising.
Tamara Alesi – CEO, Mediaplus Group
Amit Chaturvedi – COO, DeepIntent
David Chu – EVP and GM, Cinedigm Networks
Tyler DeNicola – VP, Programmatic Revenue and Partnerships, A+E Networks
Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2022
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[VIDEO] Succeeding at the Intersection of DE&I and Brand Suitability
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.
Succeeding at the Intersection of DE&I and Brand Suitability
DE&I initiatives and brand suitability/safety go hand in hand as advertisers seek to engage authentically with diverse audiences. With connected TV’s and streaming’s explosive growth, advertisers and agencies have a new platform to advance society’s diversity. Explore this critical topic with the experts.
Meredith Brace – Chief Marketing Officer, Samba TV
Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
Edwina Morales – VP, Managing Director, Multicultural Brand Strategy, Horizon Media
Alexis Sandler – Associate Director, Global Digital Standards, Publicis Media Exchange (PMX)
Larry Harris – Founder and CEO, Alpha Precision Media (moderator)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2022
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[VIDEO] Best Practices for Brand Suitability in Multi-Platform Advertising
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.
Best Practices for Brand Suitability in Multi-Platform Advertising
Brand suitability and safety are critical to success with multi-platform/omnichannel campaigns that span CTV, web and mobile. What are the current best practices so advertisers and publishers can deliver high-quality user experiences?
Joe Barone – Managing Partner, Brand Safety Americas, GroupM
Deva Bronson – EVP, Global Head of Brand Assurance, dentsu
Jason Lee – EVP, Brand Safety and Consumer Advocacy, Horizon Media
Meg Runeari – Chief Experience Officer, Teads
Eric John – VP, Media Center, IAB (moderator)Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2022
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Inside the Stream Podcast: Highlights from CTV Brand Suitability Summit virtual
Yesterday was VideoNuze’s Connected TV Advertising Brand Suitability Summit virtual which included 24 speakers on 5 sessions. On today’s podcast nScreenMedia’s Colin Dixon and I discuss some of the key highlights from the afternoon, including the session Colin moderated.
Speakers are optimistic about CTV for many reasons, despite economic uncertainty. However, throughout the afternoon many noted challenges in transparency, frequency management, fragmentation and measurement. Speakers shared their thoughts on what’s being done, and still needs to be done, to address these challenges.
Consistent with the conference’s theme, there was a lot of focus on how advertisers and agencies are thinking about brand suitability and also what initiatives they’re pursuing to promote DE&I within their organizations and the work they do. I’ll be posting all of the session videos early next week on VideoNuze for on-demand viewing.
Listen to the podcast (32 minutes, 23 seconds)
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Categories: Advertising, Events, Podcasts
Topics: Connected TV Advertising Brand Suitability Summit 2022, Podcast
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Inside the Stream Podcast: Roku’s Q3 Was Solid But Q4 is Uncertain
This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss Roku’s Q3 ’22 results which were reported earlier this week. The company had a pretty strong quarter, adding 2.3 million active accounts to reach 65.4 million. Platform revenue, which includes advertising, increased 15% to $670 million. And streaming hours increased by 1.1 billion to 21.9 billion from Q2 ’22.
While the Q3 results showed strong resiliency for Roku, company executives were less upbeat on the earnings call about Q4. While noting that the Q4 holiday season is typically the strongest period for most companies, including Roku, executives expect this year to be different. Roku has already observed a decline in “pretty much every vertical” category of advertisers due to uncertainty about an upcoming recession and is also worried about the impact of inflation on consumer spending, which hurts its device sales.
However Roku continues to benefit from the shift in ad spending from linear to CTV, its international and original programming expansion and a new set of smart home products.
Listen to the podcast (23 minutes, 48 seconds)
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Inside the Stream Podcast: Why Samsung and LG License Their TV Operating Systems to Competitors
This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss the intensifying competition among TV operating systems and in particular why two large TV manufacturers - Samsung and LG - are licensing their TV operating systems to smaller competitors. Earlier this week Samsung announced deals with three manufacturers to license its Tizen OS.
Given the competition, it appears that the primary monetization opportunity is through wider distribution of their respective content services, Samsung TV Plus and LG Channels, to gain more advertising revenue. But as we discuss there are likely other motivations as well.
Listen to the podcast (24 minutes, 9 seconds)
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Complimentary Sign Up for CTV Advertising Brand Suitability Summit (virtual) Nov. 17th afternoon
Join us for VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit (virtual) on the afternoon of November 17th. Complimentary sign up is available now.
Connected TV advertising is surging, with eMarketer estimating that it will reach $19 billion in 2022 in the U.S. alone, and increase to $30 billion in 2024. With more new FAST, AVOD and hybrid streaming services launching all the time, there are more choices for viewers and advertisers than ever.
Once again, VideoNuze's CTV Advertising Brand Suitability Summit will feature the industry's top thought-leaders digging into all aspects of brand suitability and safety in CTV advertising along with the integral role of Diversity, Equity and Inclusion (DE&I). The Summit is the only industry event 100% focused on intersection of all of these critical trends.
Many thanks to the Summit's Presenting Partner Pixability and Gold Partner Mediaocean, along with agency partners Dentsu, GroupM, Horizon Media, Publicis Media and UM. If you're interested in partnerships and speaking opportunities please contact me.
More information on the program and speakers coming soon.
COMPLIMENTARY SIGN UP NOW!Categories: Advertising, Events
Topics: Connected TV Advertising Brand Suitability Summit 2022
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Connected TV’s Share of Ad Impressions Remained Strong in Q2
Connected TV’s share of ad impressions remained strong in Q2 2022, according to new data released by Extreme Reach. CTV accounted for 38% of ad impressions the company served which was comparable to Q1 2022 and up from 35% in Q2 2021. CTV has had the largest share of impressions vs. other devices for 17 straight quarters.
Extreme Reach highlighted that for advertisers who use CTV, they tend to lean into it. In Q2, of the advertisers using CTV, three quarters of them allocated 50% or more of their impression volume to CTV. Of these advertisers, 36% allocated more than 80% of their impressions to CTV.Categories: Advertising
Topics: Extreme Reach
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5 Insights to Lead Advertisers into the Future of CTV
Wednesday, July 27, 2022, 11:27 AM ETPosted by:The drivers behind the expansion of the connected TV landscape are many. What started with the rising cost of cable and technological advancements in the delivery of content slowly gave way to new players in the space, mergers and acquisitions and content wars. Add on top of that a two-year pandemic and the rising challenges of inflation, and the groundwork has been laid for continued growth (and monetization) within the incredibly dynamic and ever-evolving CTV landscape.
Today, the CTV revolution is upon us. For advertisers and publishers alike, there’s no denying or controlling the significance or pace of consumer viewing shifts into streaming channels. Rather, the real question that companies must consider is this: Do they have the insights needed to stay on trend?
As companies chart their path forward with regard to the CTV opportunity, here are the key market realities that should be guiding them.Categories: Advertising
Topics: Resonate
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Inside the Stream Podcast: Netflix’s Plans for Ad Tiers and Paid Account Sharing Bring Complexity
This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss Netflix’s plans to launch ad-supported service tiers and introduce paid account sharing options. Netflix provided updates on both during its Q2 ’22 earnings call earlier this week. Colin and I agree that both are important steps for the company but that there are myriad execution challenges as the moves will introduce new complexity and decision-making for subscribers.
Listen to the podcast (25 minutes, 59 seconds)
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VAST & RTB: Peas in an Ad Pod
Thursday, July 7, 2022, 12:14 PM ETPosted by:While the CTV market will continue to garner billions of dollars in incremental spend each year for the foreseeable future, the tone is beginning to change ever so slightly; from unbridled excitement to a heightened focus on the technology and manner by which CTV ads are bought and sold.
Amid this step change, an old friend has re-emerged at the forefront of industry conversation: Ad Pods.
As a refresher, ad pods are a sequenced group of ads that play one after another within an ad break. Scheduled in pre-, mid-, and post-roll environments, an ad pod equates to a commercial break that runs during an episode of a TV program in linear environments.Categories: Advertising
Topics: Beachfront Media
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Video UX vs. Ad Revenue: Why It Doesn’t Have to be Either/Or
Wednesday, July 6, 2022, 11:56 AM ETPosted by:As CPMs continue to fall and cookies sunset, digital publishers are under more pressure to monetize content. This can put sales, product, and editorial teams at odds, especially when it comes to video content, particularly on mobile, where two-thirds of all video is displayed. But are these teams really after different things?
Categories: Advertising
Topics: EX.CO
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Pixability Becomes a Member of GARM to Help Set Brand Safety and Suitability Standards
Pixability has announced that it has become a member of the Global Alliance for Responsible Media (GARM), an initiative of the World Federation of Advertisers (WFA). Pixability will help create contextual, brand safety and suitability guidelines for the ad industry, building on an existing collaboration to educate the market and create more transparency about harmful content.
Categories: Advertising, Brand Safety and Suitability
Topics: Pixability
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Here Are All of the CTV Ad Summit Session Videos
I’m pleased to share all of the session videos from VideoNuze’s Connected TV Advertising Summit virtual which was held on June 14th and 15th. The program featured over 35 speakers on 8 different sessions
Here are the session videos from the first day (June 14th)
Here are the session videos from the second day (June 15th)
The first day included speakers from Accenture, Crackle, CIMM, Extreme Reach, FilmRise, fuboTV, Grant Thornton, GroupM, HUMAN, Index Exchange, NBCUniversal, nScreenMedia, PHD, Pixability, Roku, Samsung Ads, Xandr and Xumo.
The second day included speakers from A+E Networks, AMC Networks, AT&T, Beachfront, DIRECTV Advertising, Innovid, Leichtman Research Group, Mediaocean, NBCUniversal, Paramount Streaming, Publicis Media, Trusted Media Brands, TVREV, VAB and VIZIO.
Thank you to all of the speakers for sharing their time and insights!Categories: Advertising
Topics: Connected TV Advertising Summit 2022