NBCU
VideoNuze Analysis (67 items)
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Streaming is Driving Renewed Interest in Content/Commerce Intersection
Posted on 03-24-2021
Content being used to drive consumer purchases isn’t a new idea, but streaming is breathing renewed interest, with a variety of different strategies and implementations. A number of interviews and...
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NBCUniversal Announces First-Party Data Hub and ID
Posted on 03-22-2021
At its ONE21 developer conference this morning, NBCUniversal announced plans to launch its NBCU Audience insights Hub, which will contain all of its first-party audience data. The “proprietary data clean...
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NFL Rights Deals Soar As Pay-TV Subscribers Contract
Posted on 03-04-2021
The Wall Street Journal is reporting that the fees CBS, Fox, NBC and ESPN each pay to broadcast NFL games will double or more in new long-term agreements currently...
News from Around the Web (332 items)
- NBCUniversal adopts ad identifier to help fix problems like ad repetition AdAge - 07-22-2021
- Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics Adweek - 07-21-2021
- Four years after its premiere, NBC News’ ‘Stay Tuned’ has stayed the course on Snapchat Digiday - 07-19-2021
- NBCUniversal Wraps Record Upfront, Topping $7B With Rate & Volume Gains; Peacock Books $500M Deadline - 07-15-2021
- Inside Comcast’s Plan to Become a Streaming Giant WSJ - 06-23-2021
- Analyst sees NBCU, ViacomCBS struggling for streaming scale Fierce Video - 06-15-2021
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