NBCU
VideoNuze Analysis (67 items)
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Streaming is Driving Renewed Interest in Content/Commerce Intersection
Posted on 03-24-2021
Content being used to drive consumer purchases isn’t a new idea, but streaming is breathing renewed interest, with a variety of different strategies and implementations. A number of interviews and...
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NBCUniversal Announces First-Party Data Hub and ID
Posted on 03-22-2021
At its ONE21 developer conference this morning, NBCUniversal announced plans to launch its NBCU Audience insights Hub, which will contain all of its first-party audience data. The “proprietary data clean...
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NFL Rights Deals Soar As Pay-TV Subscribers Contract
Posted on 03-04-2021
The Wall Street Journal is reporting that the fees CBS, Fox, NBC and ESPN each pay to broadcast NFL games will double or more in new long-term agreements currently...
News from Around the Web (321 items)
- NBCU looks to deliver brands the scale of traditional TV in streaming, but with a twist AdAge - 05-06-2021
- Spring TV Ad-Sales Season Expected to Show Rebound From 2020, More Spending on Streaming WSJ - 05-07-2021
- Peacock Hits 42 Million Sign-Ups, NBCU Earnings Drop The Hollywood Reporter - 04-29-2021
- NBC’s News Chief Pushes Streaming and Bets on Post-Trump Story Lines WSJ - 04-26-2021
- Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In. AdExchanger - 03-22-2021
- NBCUniversal Will Seek Primetime TV Rates for Streaming Peacock Ads Variety - 03-18-2021
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- Spring TV Ad-Sales Season Expected to Show Rebound From 2020, More Spending on Streaming WSJ
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- NBCU looks to deliver brands the scale of traditional TV in streaming, but with a twist AdAge
- ViacomCBS Adds 6M Global Streaming Subs in Quarter, Driven by Paramount+, to Reach 36M The Hollywood Reporter
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