NBCU

Inside the Stream: IAB Raises CTV Ad Outlook; Movies’ Headwinds, Charter-AMC+ Deal; Amazon-NextGen TV Posted on 09-13-2024
Four topics for this week’s podcast: Last week IAB released its new 2024 advertising outlook report based on a survey of media professionals. CTV advertising was at the...
Inside the Stream: NBC Impresses With Olympics Highlight Clips on Peacock and YouTube Posted on 08-02-2024
Early returns show Olympics viewership is up strongly so far. But while many devoted fans watch the full-length events, many other more casual fans consume just the highlight clips -...
Inside the Stream: CES Highlights, NBCU and Disney Step Up in Ads, Netflix Growth Posted on 01-12-2024
Big TV manufacturers made news at CES with new models and improved viewer experiences. Meanwhile NBCUniversal and Disney stepped up their ad games with announcements of many new initiatives. Separate,...