YouTube

Inside the Stream: Streaming Beats Traditional TV, With Tubi’s Help Posted on 06-20-2025
In May, 2025 a milestone was reached according to Nielsen’s The Gauge: total streaming viewership surpassed total broadcast plus cable viewership for the first time. Streaming had a 44.8%...
Inside the Stream: YouTube’s Big Screen Move, Ad Attention Metrics and More Posted on 06-06-2025
New data from Looper Insights illustrates how meaningful percentages of both video executives and viewers now see YouTube as an appealing destination for long-form content, including for premium content...
Inside the Stream: Comcast’s Cable Networks Spinoff, YouTube’s $50 Billion Revenue Posted on 11-01-2024
There was plenty of news in the TV/streaming industries this earnings week. First up we discuss Comcast raising the idea of spinning off its cable TV networks to shareholders....