YouTube

Inside the Stream: YouTube’s Dominance, FAST’s Dilemma, HGTV and Peacock Challenges Posted on 08-01-2025
First up this week, YouTube continued its strong ad revenue growth in Q2 2025, with revenue rising 13% to $9.8 billion, ahead of its forecast. There’s plenty of growth still...
Inside the Stream: Streaming Beats Traditional TV, With Tubi’s Help Posted on 06-20-2025
In May, 2025 a milestone was reached according to Nielsen’s The Gauge: total streaming viewership surpassed total broadcast plus cable viewership for the first time. Streaming had a 44.8%...
Inside the Stream: YouTube’s Big Screen Move, Ad Attention Metrics and More Posted on 06-06-2025
New data from Looper Insights illustrates how meaningful percentages of both video executives and viewers now see YouTube as an appealing destination for long-form content, including for premium content...