YouTube

Inside the Stream: YouTube’s TV Share Jumps Again; Peacock’s Subscribers Stalled Posted on 10-30-2026
This week Colin and I discuss the latest Nielsen The Gauge data from August, showing that YouTube’s share of TV time has jumped again, to a record 15.8%....
Inside the Stream: Short-Form Grows, YouTube’s Influence Expands Posted on 10-16-2026
This week Colin and I discuss research from Bango showing short-form video’s increasing importance. Next up - more activity driving YouTube’s ecosystem expansion and influence on traditional media. Last, Netflix...
Inside the Stream: Ampere Analyst Interview on SVODs’ Opportunity to Launch Free Tiers Posted on 09-11-2026
SVOD subscriber additions are cooling, and even as the industry leans into engagement metrics, growth still drives valuations. That's the setup for our conversation with Rahul Patel, Principal Analyst...