Analysis for 'Music'
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Inside the Stream Podcast: Vevo’s Andrea Zapata Explains 10x Jump in CTV Ad Revenue Share in Past Year
Welcome to Inside the Stream, our weekly podcast with Colin Dixon of nScreenMedia where we take listeners inside the world of streaming video.
Music video provider Vevo has seen connected TV ad revenue jump from 4% of total revenue in Q1 ’20 to 40% of total revenue in Q1 ’21, a 10x increase in just a year. Vevo’s VP of West Coast Sales Andrea Zapata joins us this week to discuss the strategic moves Vevo made to increase its distribution and reposition itself to ad buyers as a music television network in the living room, rather than being mobile-first.
Andrea also dives into how Vevo is curating its programming and analyzing viewers’ behaviors to create moods which advertisers can then use for contextual targeting.
Vevo will be participating in our next Connected TV Advertising Summit (virtual) on June 9th and 10th. Registration is free and you can win a Roku TV and smart soundbar.
Many thanks to our inaugural Inside the Stream sponsor Verizon Media. When you have quality connections at scale, you’re truly connected.
Listen to Inside the Stream (28 minutes, 22 seconds)
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Note I’ll continue to publish Inside the Stream in the prior feedCategories: Advertising, Music, Podcasts
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Vevo Enlists iSpot for CTV Measurement
Music video network Vevo has chosen ad measurement provider iSpot to quantify connected TV audiences and authenticate the incremental reach of advertisers’ campaigns running on Vevo. CTV has been a major source of growth for Vevo with viewership up 30% globally and up 58% in the U.S. in 2020.
Categories: Advertising, Analytics, Music
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IBM’s Watson Media Will Enhance Grammys Workflow and User Experience With AI
In a first, IBM’s Watson Media will enhance the Grammy awards’ digital workflow and user experience with artificial intelligence. IBM Watson Media has partnered with The Recording Academy, which hosts the Grammys and produces the full digital experience. According to David Mowrey, Head of Product and Development at IBM Watson Media, AI will be used to augment the Academy’s teams in order make the digital user experience more immersive than ever. The 60th annual Grammy Awards are coming up on January 28th.
Specifically, Mowrey said that Watson Media will be used to index video from the red carpet pre-show, by tagging celebrities and topics in real-time. Watson will also enrich photos from the red carpet with metadata such as name, position and facial dominance. Watson Media is providing a web-based tool that Grammys editors can use to build galleries of videos and photos to present to users.
Categories: Music, Technology
Topics: IBM
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VideoNuze Podcast #386: Roku’s IPO, T-Mobile-Netflix Promo, Hulu-Spotify Bundle, Newsy to Cable TV
I’m pleased to present the 386th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
After taking a couple weeks off from the podcast, Colin and I are back, and today we discuss 4 different industry stories that have caught our attention. First up, just before Labor Day, Roku filed its S-1 IPO document, sharing financial details for the first time. Colin and I are both struck by the strength of Roku’s “platform revenues” and believe the company’s strategy of innovating with low-priced streaming devices to gain market share has opened up many revenue options (though Colin’s a bit worried about Roku losing its valuable neutrality position in the wake of launching the Roku Channel this week).
We then move on to T-Mobile’s plan to give away Netflix to its unlimited family plan subscribers. It’s the latest “video as bait” play by a wireless carrier, and we both see this trend accelerating. Another interesting bundle play this week was the $5/mo promotion from Hulu and Spotify. We discuss its potential to extend beyond the initial college student target.
Finally, Colin and I were both intrigued by a plan unveiled by Newsy, a popular millennial-focused news app, to create a linear TV channel by taking over Retirement Living TV’s pay-TV subscribers. It’s a relatively unusual move given most TV networks are launching OTT apps these days.
Listen in to learn more!
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Topics: Hulu, Netflix, Newsy, Podcast, Roku, Spotify, T-Mobile
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Shazam Adds Music Videos From Vadio
Popular song ID app Shazam is expanding into video in partnership with music video curator Vadio. After users Shazam a song, they’ll be presented with the music video for that song, along with a curated playlist of related music videos that play within the app. The user will have to click to play the fist video, and then subsequent ones will be autoplayed until the app is closed.
Categories: Music
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Gracenote Enables Pay-TV Operators to Pursue Music Services
Music services are omnipresent, but pay-TV operators haven’t had much of a role. Seeking to change that, data provider Gracenote, a subsidiary of Tribune Media Company, has announced a suite of music data and services to enable pay-TV operators to launch their own music video channels and services, identify music on TV and search for artists’ on linear and on-demand programming.
Noting that 72% of YouTube viewership is music videos (according to Statista), Gracenote believes pay-TV operators have an opportunity to launch various services that bring music videos to HDTVs and home media environments.Categories: Cable TV Operators, Music, Satellite
Topics: Gracenote
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Perspective What's this? Where’s the Video? The Modern Mixtape
Monday, August 29, 2016, 3:51 PM ETPosted by:When MTV stopped ruling the music world maybe 20 years ago, the joke was that people had been tuning in not to watch the song of the day, but to watch their song of the day. So, as MTV tried to appeal to the widest possible audience, hard-core music fans tuned out.
These days, MTV is focusing again on music after a long sojourn in reality programming. But when people want to watch music videos these days, they tend to go to one of two places, YouTube and Vevo, which YouTube owns along with major music labels. There they can find, if they know what to look for, a bewildering and fantastic array of videos about all kinds of music.
That's a key phrase: "if they know what to look for." YouTube is the world's second-largest search engine and search is what drives discovery there. But how do you find music you'll love, particularly music that's situationally relevant, if you don't know what to look for? More importantly, what if you'd like to go somewhere else to watch music videos? Music discovery shouldn’t be something that is left to one or two destinations.Categories: Music
Topics: Vadio
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YouTube Launches 360-Degree Live-Streaming and Spatial Audio, Will Double Down on Red
More news in the white-hot live-streaming space, as YouTube announced yesterday support for 360-degree live-streaming as well as spatial audio (which will initially be for on-demand streams only). In a blog post, YouTube’s Chief Product Officer Neal Mohan said that YouTube will use 360 streaming itself for coverage of select performances at Coachella this weekend.
I interviewed Neal on-stage at the NABShow Online Video Conference, as part of his kickoff keynote yesterday and he noted that 360-degree streaming will work for viewers on multiple platforms without any new hardware (distinguishing it from 4K and VR, for example). YouTube is also easing the path for content creators by offering the 360 capability at its YouTube Space studios and by working with camera makers via its Live API.Categories: Live Streaming, Music
Topics: YouTube
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Global Music Industry Targets YouTube Over 'Value Gap' Revenue Shortfall
The global recorded music industry generated $15 billion in revenue in 2015, a 3.2% year-over-year improvement, its first meaningful gain in nearly 20 years, according to the International Federation of the Phonographic Industry’s new Global Music Report. But rather than celebrating, the IFPI is emphasizing that a “value gap,” created by YouTube and other upload/sharing sites, is sapping the industry of much-needed revenue.
Categories: Music
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Vadio Unveils ChannelBuilder Tool For Publishers to Curate Music Video Playlists
Startup Vadio (as in “radio”) has released a new tool called “ChannelBuilder” which allows publishers and brands to easily curate and embed customized music video playlists. Publishers and brands can select music videos that align with their editorial or business model from a catalog of hundreds of thousands of music videos that Vadio has licensed.
Categories: Music, Syndicated Video Economy
Topics: Vadio
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Hands-On With YouTube Red: Hard to See Much Appeal For Now
YouTube Red was announced last week and became available yesterday. After taking it for a spin on my iPad (note, access for subscribers is included in the YouTube app), I’m pretty convinced that the current offering is unlikely to gain any significant traction. To be fair, there are more benefits coming to YouTube Red in the near future, but even with those, the service is unlikely to appeal to more than a small number of YouTube users.
YouTube promoted the primary feature of YouTube Red as ad-free viewing. For sure, watching YouTube without ads is an improved experience, but as I wrote last week, because YouTube’s skippable TrueView ads are already so viewer-friendly, the marginal improvement from not having to click “Skip Ad” doesn’t end up feeling like a big breakthrough, especially for viewers used to YouTube being free.Categories: Advertising, Aggregators, Music
Topics: YouTube
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VEVO Delivers 10.3 Billion Views Globally in January, 2015
VEVO has announced that it delivered 10.3 billion video views globally in January, 2015, up 86% from 5.4 billion views in January, 2014. VEVO's January, 2015 views also show how global the site has become, with over 80%, or 8 billion of its views, coming from outside the U.S.
Compared to January, 2014, U.S. views rose by over 800 million in January, 2015, to 2 billion. Mexico, the second-largest of 14 territories VEVO operates in, accounted for over 1 billion views in January, less than a year after its 2014 launch.Categories: Music
Topics: VEVO
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VEVO's Video Views Up 33% to 55 Billion in 2013 As Mobile Usage Soars
VEVO released its U.S. Music Video Viewership Report for 2013 this morning, revealing that the site generated 55 billion video views last year, up 33% vs. 2012. In the second half of 2013, VEVO had 165 million videos viewed daily worldwide, up 40% vs. 2H 2012. In December, 2013 alone, VEVO had 243 million unique viewers and 5.5 billion video views, up 45% vs. the 3.8 billion in December, 2012 and up 140% vs. the 2.3 billion views in December, 2010.
Behind all of the growth is the dramatic surge in mobile usage. As the chart below shows, global mobile/tablet and connected TV views grew 176% to 17 billion streams in 2013 vs. 2012. In the U.S. alone, views on mobile/tablet and connected TVs grew 118% and in December, 2013 accounting for a whopping 60% of all views. That's among the highest rates of mobile usage I've heard about; by comparison, YouTube says it gets about 40% on mobile, while PBS Kids says it gets almost three-quarters.Categories: Music
Topics: VEVO
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VEVO Now Gets 50% of Its U.S. Video Views From Mobile, Tablet and Connected TVs
There was an eye-opening data point in VEVO's viewership report for the first half of 2013, published this week: 50% of its U.S. video views now come from mobile, tablet and connected TV devices. In fact, in an interview on Bloomberg in late August (see below), VEVO CEO Rio Caraeff said non-desktop U.S. views are now over 500 million per month, more than half of its approximately 1 billion U.S. monthly views. He also characterized non-desktop as the fastest growing part of VEVO's business.
The 50% non-desktop number is the highest I've seen disclosed by any online video content provider. Over the past year, when I've informally asked content providers about mobile/connected TV views, I've typically heard 25%-30%. By comparison, YouTube (note, VEVO is the largest partner) says on its site that mobile is 25% of its global watch time.Topics: Apple TV, Roku, Samsung, VEVO, Xbox
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VEVO TV: What's Old is New (and Smart) Again
Here's the pitch: string together 24 hours a day of curated music videos, hire hip experts to act as on-air hosts, broadcast it all to audiences wherever they can watch, and support it with ads and fees from pay-TV operators. Sound familiar? It should, because that was essentially MTV's business plan in 1981 and it worked brilliantly. And now, in a classic "what's old is new again" play, it's also the plan for VEVO TV, a new network that VEVO announced yesterday.
But wait, haven't viewers moved on from linear broadcasts to all on-demand behaviors? Yes and no. While on-demand's surging popularity is indisputable, the world isn't monolithic. There are times and situations where a good old curated broadcast stream is actually quite valuable to audiences. That's the bet that VEVO is making with VEVO TV and it seems pretty smart.Categories: Music
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comScore: VEVO is Top YouTube Partner Channel By Far
Music video site VEVO attracted nearly 60 million unique viewers and generated over 844 million videos viewed to its YouTube partner channel in July, making it by far the most popular YouTube partner channel, according to new data released by comScore.
comScore has recently begun measuring traffic for a select number of YouTube partners. As the chart below shows, Warner Music's channel was second in unique viewers with 31 million+, while Machinima's was second in videos viewed with 265 million+. From its inception, YouTube has been providing technology to VEVO, which was founded by Sony, Universal and Abu Dhabi Media, with EMI licensing its music videos.
Categories: Aggregators, Music
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Digital Radio and Video Advertising Mix As Slacker Signs Up With YuMe
Digital radio is all the rage these days, and now Slacker Radio, one of the key players, is looking to further monetize its audience through video advertising, by partnering with ad manager YuMe. Under the deal, being announced this morning, Slacker will use YuMe's ACE for Publishers (AFP) ad serving platform to insert ads across multiple devices. Slacker will sell its own ads and will also tap into YuMe's ad network.
Categories: Advertising, Music
Topics: Slacker Radio, YuMe
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VEVO President/CEO Rio Caraeff to Speak at ELEVATE; Early Bird Discount Expires This Friday
I'm pleased to share that Rio Caraeff, President and CEO of VEVO, the leading online music video destination, will be speaking at ELEVATE: Online Video Advertising Summit on Tuesday, June 7th in NYC. Rio joins a morning panel
titled "Content Publishers Crack the Code on Video Success" along with Kevin Krim (Global Head of Bloomberg Web Properties), Doug Knopper (Co-Founder and Co-CEO, FreeWheel), Adam Singolda (CEO and Founder, Taboola) and a moderator TBD.
I'm especially pleased to welcome Rio to the list of all-star speakers at ELEVATE because VEVO epitomized how a strong concept for an online video destination, executed well, can generate successful results. VEVO, which was only officially launched 18 months ago, garnered over 52 million unique visitors in March, 2011 according to comScore, making it the 5th-highest rated video site. VEVO has strong relationships with major record labels from which it sources its music video library. YouTube is also a key technology and distribution partner. VEVO has apps for the iPhone and Android, and also recently announced an expansion into the U.K. market.
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YouTube Surges to Almost 15 Billion Views in May
comScore has released its May online video rankings and at the top of the list, as usual, is YouTube. In May it racked up a record 14.6 billion video views, up 11.5% from April. YouTube's market share actually dipped slightly in May, to 43..1%, still its 3rd-highest monthly share since comScore began releasing this data in Jan '07. Total video views were also at a record high of 33.9 billion views in May.
The chart below shows how remarkable YouTube's growth has been since Jan '09. YouTube has more than doubled its monthly views from 6.3 billion. Meanwhile, YouTube's market share has hovered right around 40% each month, with its lowest level at 37.7% in Oct '09 and its highest of 43.5% in April '10. YouTube is generating more than 10 times the monthly views it was when Google acquired it.
Categories: Aggregators, Music
Topics: comScore, Hulu, VEVO, YouTube
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Smartphones Poised to Move to Cultural Center Stage?
Yesterday's note in the WSJ's Digits blog about 22 year-old South Korean singer Kim Yeo-hee's move from YouTube viral star to her own record deal is a reminder of the brave new world that aspiring singers now find themselves in. Of course, getting noticed on YouTube as a viral star has been a rage for years now, but what's different for Kim is that what got her noticed online is her use of music apps on 3 different iPhones as her as accompaniment.
It's a somewhat awkward scene, but you have to give Kim credit for being ingenious. And it's a lesson to other up-and-comers - having good pipes is still table stakes, but new technology and devices can help you distinguish yourself in the sea of online performers. That got me to thinking - with smartphones becoming a bigger and bigger part of our culture, what other creative ways might we see them start seeing them appear in performances?
What do you think? Post a comment now (no sign-in required).Categories: Indie Video, Music
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