Beachfront - leaderboard - 7-1-18

Analysis for 'Devices'

  • Report: Apple Has Committed $6 Billion to Originals

    The Financial Times reported that Apple has committed to spend $6 billion on original TV shows and movies for its upcoming Apple TV+ service, which will launch in November. That’s up from the $1 billion it was reportedly budgeting just 2 years ago. The increase no doubt reflects the hard reality that has set in at Apple about what it’s going to cost to compete, rather than just dip its toe in the SVOD water.

    Included in the budget is a $300 million commitment for 20 episodes of “The Morning Show” with Jennifer Aniston, Reese Witherspoon and Steve Carrell (working out to $15 million per episode). Bloomberg separately reported the monthly price will be $9.99, above the introductory $6.99 per month Disney+ price but below Netflix’s $12.99 per month price. Though Apple teased a number of its upcoming shows at its big March media event, it didn’t reveal anything on pricing.

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  • VideoNuze Podcast #478: Roku’s Momentum; Industry Data Supports CTVs

    I’m pleased to present the 478th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    We lead off this week discussing Roku’s strong Q2 ’19 results, including a 36% increase in player unit sales, which the company said was the highest in the growth in the past nine quarters. The results bucked industry research from Parks that Colin and I were just expressing surprise at on last week's podcast, which said streaming media player sales were leveling off. On top of brisk player sales, Roku continues to dramatically expand its platform revenues, which include ad sales and OS licensing.

    Data from Conviva and Pixability this week provides additional evidence of connected TV’s rising viewing share. Finally this week, we explore the dynamics behind a recent Comcast Spotlight report showing TV usage increasing.

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    Click here to listen to the podcast (21 minutes, 44 seconds)



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  • Research: Streaming Hours Up 130% in Q2 ’19 as CTV Leads Again

    Streaming video hours were up 130% in Q2 ’19 vs. Q2 ’18 according to Conviva’s new State of the Streaming TV Industry report. Connected TVs led with 143% growth, followed by mobile (up 109%) and PC (up 75%). CTVs also led with 28.8 minutes of watch time per play, followed by PC with 15.1 minutes and mobile with 12 minutes.

    Overall, CTVs accounted for 54% of all viewing hours in Q2 ’19, followed by mobile (23%), PC (14%) and others (8%). Roku continues to dominate the CTV category, with 43% of time viewing. Fire TV was a distant second at 18%, followed by Apple TV at 10% and Xbox at 9%.  Roku also had the highest year-over-year growth rate in viewing hours, at 173%, with Fire TV next at 145%, and then Apple TV at 129%.

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  • VideoNuze Podcast #477: Reviewing New Industry Data on Streaming Devices and Consumption

    I’m pleased to present the 477th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Colin and I were both following new industry data out this week. First, Parks Associates shared insights on the streaming media player market, which surprised both of us as having essentially flatlined since last year, with Roku and Amazon now having 70% combined market share. By contrast, Colin notes that recent comScore data showed smart TV sales continuing to grow strongly.

    Then we shift to reviewing data from a new global survey released by Limelight Networks, showing the U.S. leading 8 other countries with 42% daily streaming and downloading activity. The survey also revealed that nearly 82% of 26-35 year old respondents are streaming or downloading on a weekly basis.

    We also provide a little commentary upfront on AT&T’s plan to drop the DirecTV Now name, since we just speculated on AT&T’s video plans on last week’s podcast.

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    Click here to listen to the podcast (22 minutes, 3 seconds)



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  • VideoNuze Podcast #474: Amazon Keeps Pursuing Video in Creative Ways

    I’m pleased to present the 474th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    First up this week Colin and I discuss the “detente” that Amazon and Google seem to have achieved, announcing earlier this week that the Prime Video and YouTube apps will be supported on each other’s CTV devices. That’s good news for viewers who have had incomplete experiences.

    Then Colin describes a new service Amazon’s Twitch has launched called Twitch Prime. Colin sees it as another opportunity for Amazon to drive value back to the Prime service and even create new Prime subscribers. Last, Colin shares some new data illustrating that even though Prime Video has made progress in video, its original programming is still not at Netflix’s level.

    Listen in to learn more!

     
    Click here to listen to the podcast (20 minutes, 44 seconds)
     


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  • YouTube and Amazon Prime Video Apps Return to Fire TV and Chromecast

    Frustrated Chromecast and Fire TV users can now breathe a sigh of relief: parent companies Google and Amazon have announced that apps for YouTube and Prime Video are officially available the other company’s CTV devices. That means Prime Video can be cast once again using Chromecast and is on Android TV devices. And YouTube’s app is available on Fire TV Stick (2nd gen), Fire TV Stick 4K, Fire TV Cube, Fire TV Stick Basic Edition, and Fire TV smart TVs (e.g. Toshiba, Insignia, Element, Westinghouse).

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  • Research: Connected TV Dominates Mobile Video

    Yesterday, Nielsen released its Q1 ’19 Total Audience Report, which among other things showed that connected TV consumption continues to dominate mobile video. For adults 18+ Nielsen found connected TV usage was 54 minutes per day (up from 46 minutes per day in Q1 ’18), while usage of video focused apps on smartphones increased to 13 minutes per day (up from 10 minutes per day in Q1 ’18). Tablet video remained even smaller at 7 minutes per day, up from 5 minutes per day in Q1 ’18 (see image below).

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  • PixabilityONE Unifies Video Ad Buying Across Social and CTV

    Late last week, video adech provider Pixability launched its PixabilityOne platform that unifies video ad buying and campaign management across destinations and social media (e.g. YouTube, Facebook, Instagram) plus Connected TV (e.g. Amazon Fire). The goals of the new platform are to simplify audience targeting and campaign management at a time when video ad buying is more complicated than ever given the proliferation of viewing destinations.

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  • VideoNuze Podcast #473: How Connected TV and Mobile Video Can Coexist

    I’m pleased to present the 473rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Connected TV is one of the hottest trends in the video industry today. So is mobile video, and with 5G rolling out and mobile-first services like Quibi launching, mobile is going to get even more attention.

    But there is some conflicting data which Colin and I discuss this week. For example, a report from Extreme Reach this week showed that CTVs’ share of video ad impressions has grown to 49%, partly at mobile’s expense, and that 30-second ads which are CTV-friendly, now account for 69% of video ad impressions. Yet Colin shares Pew data that at least 17% of smartphone users now don’t even have a wired broadband connection, which likely means CTV isn’t meaningful to them. How can CTV and mobile  coexist and how should content providers be thinking about these trends?

    Listen in to learn more!

     
    Click here to listen to the podcast (21 minutes, 32 seconds)



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  • Why Connected TVs Will Shift More Ad Spending [VIDEOS]

    At the recent 9th annual VideoNuze Video Ad Summit, connected TV was a major focus throughout the day. In a presentation, Telaria CEO Mark Zagorski shared research illustrating how connected TV enable customized ad experiences that are more enjoyable, especially for younger viewers, better conversion than social and higher purchase intent than linear TV. With 30% of U.S. households not reachable by linear TV, forecast to jump to 50%, Mark makes a persuasive argument about CTVs’ important role.

    A related after lunch session, “Connected TVs Take Center Stage: What Does It All Mean?” delved even deeper. The session included Christina Beaumier (VP, Product, TV Platform, Xandr), Alison Levin (VP, Global Ad Sales and Marketplace, Roku), Harold Morgenstern (SVP, National Advertising Sales, Pluto TV) and Ken Ripley (VP, Sales, Newsy) with Howard Homonoff (Principal, Homonoff Media Group) moderating.

    Alison noted that 30% of viewers’ time spent is now spent with CTVs, but only 3% of ad budget are. So there’s a lot of room for budgets to shift. Ken, Harold and Christina explained how today’s media plans must include CTV to be complete, especially given viewership fragmentation. They also discuss the value of brands, discoverability, data, a unified currency, attribution and more.

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  • VideoNuze Podcast #466: Roku is Hitting on All Cylinders

    I’m pleased to present the 466th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Roku posted very strong Q1 ’18 results this week, with active accounts surpassing 29 million and streaming hours up 75%. On today’s podcast Colin and I did into all the relevant performance metrics to illustrate Roku’s astounding growth over just the past couple of years. Roku said it now accounts for 1 in 3 smart TV sold in the U.S. eclipsing Samsung for market leadership. With high profile streaming services from Disney, Apple, WarnerMedia and NBCU yet to debut, even more people will be rotating from linear/pay-TV to OTT, which will further benefit Roku.

    Like Hulu, Roku finds itself in the industry’s sweet spot, with a large base of users actively consuming, creating a prime opportunity for advertisers to reach cord-cutters.

    (Note: Roku’s VP of Global Ad Sales and Marketplace, Alison Levin, will speak at the 9th annual VideoNuze Video Advertising Summit on May 29th in NYC. Register now and save!)

    Listen in to learn more!

     
    Click here to listen to the podcast (21 minutes, 35 seconds)



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  • Research: Telaria and Hulu Find CTV Advertising Helps DTC Brands

    Telaria and Hulu have released research finding that CTV advertising is helping Direct-to-Consumer (DTC) brands succeed with their marketing objectives. Importantly, the research notes that the reasons people shop DTC are similar to why they watch programming via CTVs: they care about value, convenience and choice. The implication is that DTC and CTV could create a virtuous cycle, helping the other to grow.

    Examples of DTC brands include Caspar, Harry’s, Bonobos and others who create direct transactions with the buyer, primarily through mobile and digital content. DTC brands have been particularly successful in establishing brand awareness and initial scale via social media and banner ads. Jennifer Catto, Telaria’s CMO, believes they’re now primed to capitalize on CTV for big screen ads, since CTV “is accountable to perhaps more modest budgets through digital’s measurable, data and decisioning outcomes.”

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  • VideoNuze Podcast #460: Apple’s Video Initiatives Unlikely to Have a Big Impact Short-Term

    I’m pleased to present the 460th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Apple partially pulled back the curtain on its video strategy this past Monday. In today’s podcast Colin and I dig into what Apple revealed, weighing the pros and cons of the strategy.

    Apple is checking a bunch of boxes: bolster its TV app to try making it a hub for OTT viewers, enable third-party SVOD/premium TV subscriptions with Apple TV Channels, and tease its Apple TV+ SVOD/originals strategy with a bunch of A-list stars. It’s a start, but Apple is coming to video extremely late and Colin and I agree that all of the above taken together is unlikely to generate a lot of new services revenue in the short term with Apple facing a variety of challenges.

    But…Apple has unparalleled user experience DNA, deep pockets, huge flexibility in how it bundles its forthcoming SVOD service with others (i.e. music, games, news) and of course has a massive user base to build from. And Apple is playing the long game, as it must in the new post-iPhone, services-centric era.

    With Apple’s SVOD service, Disney+, WarnerMedia and who knows what else set to come to market in the next 6-8 months, it’s going to be a very busy year.

    Listen in to learn more!
     
    Click here to listen to the podcast (24 minutes, 44 seconds)



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  • Watching Apple’s Video Ambitions Unfold Is Going To Be A Great Hollywood Drama

    Well, we finally got some news from Apple about its video ambitions at its big media event today.

    Apple’s updated TV app harkens back to the same formula that propelled iTunes in the music industry nearly 16 years ago: the visually strong user experience, integration of well-known brands/artists, seamless transactions and multi-device access. iTunes made sense of a messy music landscape - delivering breakthrough music portability (with the iPod) and billions of much-needed revenue to the music industry.

    Apple clearly sees a similar opportunity to bring coherence and value to today’s fragmented video experience and to drive incremental revenue for the industry. Although the same company DNA is evident in the updated TV app, the challenges Apple faces in video are far greater.

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  • Nielsen: 68% of U.S. Households Have a Connected TV Device

    68% of U.S. households had a connected TV device (smart TV, streaming device or enabled gaming console) as of September, 2018 according to Nielsen’s new Q3 2018 Total Audience Report. The data point is roughly in line with the 74% level that Leichtman Research found as of June, 2018. Together the data suggests we’re well on our way to having 4 out of 5 U.S. households with a CTV very soon.

    For Nielsen, the 68% penetration rate represented a 5 point increase from the 63% it found in September, 2017. Asian American households led with an astounding 85% penetration rate, up from 81% a year ago. Black households had a 67% penetration rate in September, 2018 vs. 61% a year earlier.

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  • VideoNuze Podcast #457: Roku’s Dan Robbins Explains Company’s CTV Advertising Strategy

    I’m pleased to present the 457th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    On this week’s podcast we’re joined by Dan Robbins, who is Roku’s director of advertising and programming research. We explore all of the angles around Roku’s connected TV (CTV) ad business, which has become a critical driver of its growth. As Dan explains, Roku is hyper-focused on helping ad buyers understand how CTV can add incremental value to their campaigns, by using sophisticated tools and industry partnerships.

    Among the topics we discuss include which agency buying groups are focused on CTV, how Roku’s measurement partner program is creating new value for advertisers, how Roku is serving the full funnel from lower to upper, why Roku considers itself a “data company, first and foremost,” why the “social contract among advertisers, programmers and viewers is broken,” and lots more.

    For anyone interested in how Roku is successfully transitioning its business to ad-supported and the dynamics of the booming CTV category, Dan’s insights are extremely valuable.

    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 4 seconds)




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    Note, Roku is a Branding Partner at our 9th annual Video Advertising Summit on May 29th in NYC. Register early to save and to double your chances of winning a Roku 55-inch 4KTV!

     
  • VideoNuze Podcast #455: How CTVs are Reenergizing 30-Second Ads; Password Sharing is a Nonissue

    I’m pleased to present the 455th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Connected TVs are rapidly re-making the TV landscape and, according to new data from Extreme Reach yesterday, an emerging benefit is that they’re reenergizing 30-second ads delivered online. On today’s podcast Colin and I talk about why this is happening and more importantly why it’s likely the beginning of a strong trend.

    We then transition to talking about “password sharing” which has been a longstanding, but quite murky topic in SVOD. Most SVOD services have dealt with it by imposing caps on concurrent streams, users or devices, relying on subscribers to get hooked on the programming and then feel the need to upgrade or add plans. Colin reviews recent data that supports the idea that password sharing is mostly a nonissue.

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    Click here to listen to the podcast (23 minutes, 34 seconds)



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  • Research: CTV Ad Impressions More Than Doubled in 2018, Boosting 30-Second Ads

    Extreme Reach has released its Q4 and full year 2018 Video Advertising Benchmarks report, which further reinforces the ascendance of connected TV (CTV) viewing and monetization. Importantly, the ER research is the first I’ve seen that highlights how CTVs are actually helping 30-second ads gain share of impressions vs. ads of other durations. This is a critical development as it helps re-energize TV advertising’s traditional workhorse unit that has been under pressure from all corners.

    First, CTV’s share of video ad impressions jumped to 38% in 2018, up from 16% in 2017. CTV video ads are benefiting from a perfect storm: rapid device adoption, launch of numerous apps by premium content providers, emphasis on ad-supported business models with the exception of a few SVOD or hybrid stalwarts (e.g. Netflix, Amazon, etc.) and heavy investment in CTV ad tech stacks. All of this is leading ad buyers to rapidly embrace CTV as a must-have in their campaigns. (And by the way as just one indicator of how accessible CTVs have become, I just noticed that Amazon is selling its Toshiba Fire TV 32-inch model for just $100 today only. Yes, you read that right.)

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  • VideoNuze Podcast #450: Apple Struggles in the Connected TV Era

    I’m pleased to present the 450th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    At CES this week Apple unveiled partnerships with big TV manufacturers including Samsung, LG, Vizio and Sony. While these represent progress, as Colin and I discuss, Apple still finds itself at a disadvantage both in enabling TV-based viewing for its upcoming slate of original TV shows (which reportedly cost $1 billion) and in trying to become a Connected TV (CTV) leader.

    Colin and I dig into how others like Amazon, Netflix, Roku, etc. have succeeded in CTV, enabling their content to thrive. Conversely, we explore why Apple’s CTV presence has remained minimal, with the result now being limited viewer accessibility to its originals. Apple came into the CTV era with just about every advantage imaginable, but its “gilded cage” mentality has left it at the back of the pack of big tech companies forging into TV.

    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 20 seconds)



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  • Apple’s New Partnerships Are A Start, But A Lot More Is Needed To Support Originals

    Likely the most interesting news from CES this year is that Apple is finally partnering in meaningful ways with big TV manufacturers. Most notably, Apple is creating an exclusive iTunes app for certain Samsung smart TVs. It is also enabling AirPlay 2 and HomeKit support on certain Samsung, Vizio, LG and Sony smart TVs which means users can display content from their Apple devices (iPhone, iPad, Mac) on their big screens.

    Apple’s moves are certainly a nod to how important its services/content business is becoming. But 2019 is a huge year for Apple in defining its place in the content ecosystem, with a $1 billion reportedly allocated to create original TV shows. The business model for these shows has been shrouded in mystery, but several months ago, CNBC reported that the shows will actually be given away for free to Apple’s device owners as part of the TV app which will also include subscription options akin to Amazon Channels.

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