IAB

Inside the Stream: IAB Raises CTV Ad Outlook; Movies’ Headwinds, Charter-AMC+ Deal; Amazon-NextGen TV Posted on 09-13-2024
Four topics for this week’s podcast: Last week IAB released its new 2024 advertising outlook report based on a survey of media professionals. CTV advertising was at the...
Inside the Stream: 3 Key Themes from This Week’s NewFronts Posted on 05-03-2024
This week’s NewFronts highlighted three key and interlocking themes: TV OEMs’ emphasis on FASTs, AI’s role in driving video ads’ value, and CTV evolving to full funnel. We discuss...
[VIDEO] Why CTV’s March to Full-Funnel/Lower-Funnel and Shoppable TV is Inevitable Posted on 06-12-2023
The following video was recorded at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8, 2023. Why CTV’s March to Full-Funnel/Lower-Funnel and Shoppable TV is Inevitable In...