IAB

Agency Executives Interview and Cross-Platform Session [VIDEOS] Posted on 06-25-2019
The final two sessions of the May 29th Video Advertising Summit included an interview with two agency executives discussing the convergence of digital and TV, and then a panel on...
Viacom’s EVP Gordon: TV Advertising Needs to Overcome “Activation Gap” vs. Digital Posted on 05-08-2018
Viacom’s EVP, Data Strategy Bryson Gordon said the TV industry must overcome an “activation gap” relative to big digital players, which prevents advertisers from easily planning and executing campaigns targeted...
Server Side Ad Insertion’s Role with Programmatic Video [SHIFT Video] Posted on 12-07-2017
One of the highlights of last week’s SHIFT // Programmatic Video & TV Ad Summit was a joint presentation from Brightcove (Mike Green, VP, Marketing and Business Development, Media), SpotX...