IAB
VideoNuze Analysis (20 items)
-
IAB: CTV to Benefit from Virus Ad Spending Shifts; Upfronts Could be Down by $4 Billion
Posted on 03-30-2020
The IAB released new research on Friday afternoon indicating connected TV (CTV) and over-the-top (OTT) video are likely to benefit from ad spending shifts caused by the coronavirus. In...
-
Comprehensive New Connected TV Guide Published By IAB UK
Posted on 12-02-2019
Just before the Thanksgiving break IAB UK published an excellent guide to connected TVs (CTVs) and advertising in the UK market, called “Changing the Channel.” Though the guide is...
-
Agency Executives Interview and Cross-Platform Session [VIDEOS]
Posted on 06-25-2019
The final two sessions of the May 29th Video Advertising Summit included an interview with two agency executives discussing the convergence of digital and TV, and then a panel on...
News from Around the Web (60 items)
- Coronavirus Ad Revenue Impact: Sell-Side IAB - 04-15-2020
- IAB Postpones NewFronts for Almost 2 Months Adweek - 03-31-2020
- IAB Taps Former IPG Vet Cohen As New President Mediapost - 03-10-2020
- IAB Video Streaming Report: Higher Ad Revenue Growth For OTT Platforms, 'Walled Garden' Concerns Mediapost - 12-10-2019
- IAB: video driving all-time high in digital ad spend The Drum - 10-21-2019
- Facebook Joins Initial Lineup at IAB’s NewFronts West Adweek - 08-09-2019
Connect with VideoNuze
Exclusive News Roundup
- Sports streaming group DAZN seeks cash to help secure future Financial Times
- "A Benefit and a Curse": How HBO Max's Tech Team Is Building on HBO Now The Hollywood Reporter
- Starz Global OTT Subs Rise to 10.6M in Quarter Multichannel News
- HBO Max Is Hollywood’s Newest Streaming Upstart. Can It Become a Star? WSJ
- Netflix will start cancelling inactive members’ subscriptions CNBC
- Apple Ramps Up Original Podcasts, in Part to Help Promote TV+ Bloomberg
