IAB
VideoNuze Analysis (19 items)
-
Comprehensive New Connected TV Guide Published By IAB UK
Posted on 12-02-2019
Just before the Thanksgiving break IAB UK published an excellent guide to connected TVs (CTVs) and advertising in the UK market, called “Changing the Channel.” Though the guide is...
-
Agency Executives Interview and Cross-Platform Session [VIDEOS]
Posted on 06-25-2019
The final two sessions of the May 29th Video Advertising Summit included an interview with two agency executives discussing the convergence of digital and TV, and then a panel on...
-
Viacom’s EVP Gordon: TV Advertising Needs to Overcome “Activation Gap” vs. Digital
Posted on 05-08-2018
Viacom’s EVP, Data Strategy Bryson Gordon said the TV industry must overcome an “activation gap” relative to big digital players, which prevents advertisers from easily planning and executing campaigns targeted...
News from Around the Web (58 items)
- IAB Taps Former IPG Vet Cohen As New President Mediapost - 03-10-2020
- IAB Video Streaming Report: Higher Ad Revenue Growth For OTT Platforms, 'Walled Garden' Concerns Mediapost - 12-10-2019
- IAB: video driving all-time high in digital ad spend The Drum - 10-21-2019
- Facebook Joins Initial Lineup at IAB’s NewFronts West Adweek - 08-09-2019
- IAB Announces Initial Slate For Second Annual NewFronts West, Featuring Facebook, Vevo, Streamys Brand Awards, More Tubefilter - 08-08-2019
- US digital advertising exceeded $100B in 2018 (IAB report) TechCrunch - 05-07-2019
Connect with VideoNuze
Exclusive News Roundup
- ViacomCBS Withdraws 2020 Financial Guidance, Plans Cost-Saving Moves Variety
- Magna: Olympics Postponement Hits Linear TV Hard, Digital Growth Dips To Single Digits AdExchanger
- Movies Anywhere is bringing its digital film locker to LG’s TVs The Verge
- TV Ad Revenues To See Sharp 40% Decline in 2Q, Moderating Drops Through 2020 Mediapost
- A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV Adweek
- As COVID-19 Upends TV Ad Sales, Networks and Buyers Enact New Strategies Adweek
