IAB

[VIDEO] Multi-Platform Meets Brand Suitability: Best Practices Posted on 11-21-2021
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021. Multi-Platform Meets Brand Suitability: Best Practices What are the best practices...
Inside the Stream Podcast: NewFronts Takeaways Posted on 05-07-2021
Welcome to Inside the Stream, the weekly podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video. This has been
IAB: 56% of 2021 Video Ad Budgets to be Allocated to Digital Video; CTV to Get Biggest Share Posted on 05-04-2021
Ad buyers plan to allocate 56% of their video advertising budgets to digital video (CTV, desktop, mobile), with 41% to linear TV (linear TV, addressable, data-driven linear) and 2% to...