IAB

Comprehensive New Connected TV Guide Published By IAB UK Posted on 12-02-2019
Just before the Thanksgiving break IAB UK published an excellent guide to connected TVs (CTVs) and advertising in the UK market, called “Changing the Channel.” Though the guide is...
Agency Executives Interview and Cross-Platform Session [VIDEOS] Posted on 06-25-2019
The final two sessions of the May 29th Video Advertising Summit included an interview with two agency executives discussing the convergence of digital and TV, and then a panel on...
Viacom’s EVP Gordon: TV Advertising Needs to Overcome “Activation Gap” vs. Digital Posted on 05-08-2018
Viacom’s EVP, Data Strategy Bryson Gordon said the TV industry must overcome an “activation gap” relative to big digital players, which prevents advertisers from easily planning and executing campaigns targeted...