IAB
VideoNuze Analysis (17 items)
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Viacom’s EVP Gordon: TV Advertising Needs to Overcome “Activation Gap” vs. Digital
Posted on 05-08-2018
Viacom’s EVP, Data Strategy Bryson Gordon said the TV industry must overcome an “activation gap” relative to big digital players, which prevents advertisers from easily planning and executing campaigns targeted...
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Server Side Ad Insertion’s Role with Programmatic Video [SHIFT Video]
Posted on 12-07-2017
One of the highlights of last week’s SHIFT // Programmatic Video & TV Ad Summit was a joint presentation from Brightcove (Mike Green, VP, Marketing and Business Development, Media), SpotX...
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Putting Trust First in Online Video Advertising [AD SUMMIT VIDEO]
Posted on 07-06-2017
Even as online video advertising booms, questions of trust continue to loom large in the industry. Whether it’s brand safety, misreported and unaudited metrics, viewability or fraud, the industry as...
News from Around the Web (53 items)
- US digital advertising exceeded $100B in 2018 (IAB report) TechCrunch - 05-07-2019
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results Mediapost - 10-30-2018
- IAB Releases Advanced TV Attribution Buyer's Guide Mediapost - 10-29-2018
- IAB says online advertising grew to $88B last year - more spending than TV TechCrunch - 05-10-2018
- Los Angeles NewFronts Event Set for October The Hollywood Reporter - 05-07-2018
- Why Programmatic Is Fueling Digital Video Ad Spending Mediapost - 05-07-2018
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