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Inside the Stream Podcast: Unpacking Netflix’s Conflicting Satisfaction Data Among SVOD Services
This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss conflicting data about Netflix’s customer satisfaction from ASCI and Whip Media. Netflix remains an essential streaming service for many people, especially for watching drama, according to Parrot Analytics. However, new data from Antenna indicates that in April almost a quarter of Americans who signed up for Netflix dropped it within a month. We try to make sense of it all.
Listen to the podcast (22 minutes, 24 seconds)
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Pixability Becomes a Member of GARM to Help Set Brand Safety and Suitability Standards
Pixability has announced that it has become a member of the Global Alliance for Responsible Media (GARM), an initiative of the World Federation of Advertisers (WFA). Pixability will help create contextual, brand safety and suitability guidelines for the ad industry, building on an existing collaboration to educate the market and create more transparency about harmful content.
Categories: Advertising, Brand Safety and Suitability
Topics: Pixability
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Inside the Stream Podcast: Apple - Major League Soccer Deal Moves Sports Deeper Into Streaming
Apple has signed a ten-year deal with Major League Soccer to stream all MLS matches starting in 2023, without any local broadcast blackouts. The deal moves sports deeper into streaming, and away from traditional pay-TV.
Chris Harris, Publisher of World Soccer Talk, joins Colin and me this week to understand the significance of the deal and what impact it may have on sports going forward. Chris is an authority on global soccer and also wrote about how Apple might price the MLS subscription service. We explore all angles of the deal with Chris.
Listen to the podcast (29 minutes, 15 seconds)
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Here Are All of the CTV Ad Summit Session Videos
I’m pleased to share all of the session videos from VideoNuze’s Connected TV Advertising Summit virtual which was held on June 14th and 15th. The program featured over 35 speakers on 8 different sessions
Here are the session videos from the first day (June 14th)
Here are the session videos from the second day (June 15th)
The first day included speakers from Accenture, Crackle, CIMM, Extreme Reach, FilmRise, fuboTV, Grant Thornton, GroupM, HUMAN, Index Exchange, NBCUniversal, nScreenMedia, PHD, Pixability, Roku, Samsung Ads, Xandr and Xumo.
The second day included speakers from A+E Networks, AMC Networks, AT&T, Beachfront, DIRECTV Advertising, Innovid, Leichtman Research Group, Mediaocean, NBCUniversal, Paramount Streaming, Publicis Media, Trusted Media Brands, TVREV, VAB and VIZIO.
Thank you to all of the speakers for sharing their time and insights!Categories: Advertising
Topics: Connected TV Advertising Summit 2022
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