Reminder that early bird discounted tickets are still available for the 9th annual VideoNuze Video Advertising Summit on Wednesday, May 29th at the Westin Times Square in NYC. On top of saving $100, you also double your chances* of winning a 55-inch Roku 4K TV, generously provided by Roku.
 
The Video Ad Summit is a must-attend event for anyone in the industry interested in a deep dive into video advertising, especially the converging worlds of online, traditional TV, mobile and connected TV advertising as well as the broader digital landscape.

Over 30 executives from leading companies including Hulu, CBS Interactive, WarnerMedia, eMarketer, Roku, Cheddar, fuboTV, Group Nine Media, Publicis, Pluto TV, Mindshare, Vevo, Ellation, Univision, Essence and many others will share their insights. The program will feature a mix of keynotes, panel discussions, fireside chats, research presentations and case studies, covering the most critical topics in the industry.

Last year's Video Ad Summit drew over 300 attendees; the 2019 Video Ad Summit will once again be the premier video-focused event of the year.
 
I'm excited to have 10 industry-leading companies on board as initial partners, including Title Partner Deloitte Consulting; Premier Partners Extreme Reach and Telaria; Headline Partners Beachfront Media, Penthera, SpotX, TiVo and Xandr; and Branding Partners Brightcove and Roku.
 
Learn more and register now!
 
(*Early bird registrants get 2 entries for the Roku 4K TV drawing.)

I’m pleased to present the 463rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

The SVOD industry’s dynamics are harder than ever to predict now that Disney+ plans to come to market with a robust content offering priced at just $7 per month. So for example while Netflix reported a strong Q1 ’19, when Colin looks ahead to how Q4 ’19 or Q1 ’20 will shape up for Netflix given omnipresent promotion of Disney+ that’s coming, he sees an adverse impact on domestic subscriber additions.

We discuss how significant the impact could be not just on Netflix but also on Apple TV+ which will come to market in late ’19 too, but have a much less competitive content offering vs. Disney+. A key question is how low must Apple TV+’s price now be to compete?

Listen in to learn more!
 
Click here to listen to the podcast (22 minutes, 48 seconds)

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The VideoNuze podcast is also available in iTunes...subscribe today!
 

Video adtech provider Beachfront will enable pay-TV operators to monetize their set-top box video on demand (VOD) viewing with ads sourced from programmatic video ad buyers. The move effectively bridges 2 worlds that have been mainly separate - traditional pay-TV VOD and real-time, dynamic digital ad demand.

Chris Maccaro, CEO of Beachfront, told me in an interview that in talking to various pay-TV operators and TV networks, under-monetization of VOD viewership remains a pain point, with up to half of all views not monetized optimally or at all. By enabling a select group of programmatic ad buyers to access this inventory, Beachfront is creating incremental VOD revenue.

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The biggest piece of news from last week’s Disney+ mega event was certainly the reveal of the service’s rate: just $7/month, or $70/year, and its implications for competitors, most notably Apple TV+.

Back in September, 2017, just after Disney CEO Bob Iger announced Disney was shifting its strategy toward a direct to consumer (DTC) model, and gave a preview of the massive trove of Disney/other content that would be included, I wrote that success for the service would be highly dependent on its price.

Would Disney+ be priced on the lower end of market expectations (I speculated about $10/month) to achieve strong adoption like Netflix has? Or would it be priced on the higher end (say $20-$25/month) in a market “skimming” approach like what HBO Now has followed? Given the money Disney would be foregoing in third-party distribution fees by going DTC, there was huge conflicting pressures on the pricing decision.

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