Earlier this week AMC Networks disclosed a large-scale layoff (reportedly 20%) and that their CEO was departing. AMC Networks’ chairman James Dolan said in an internal memo that “It was our belief that cord cutting losses would be offset by gains in streaming. This has not been the case. We are primarily a content company and the mechanisms for the monetization of content are in disarray.”

AMC Networks’ predicament typifies what’s happening across the industry. In today’s podcast Colin and I share estimates of what AMC might be earning from its streaming services vs. what it earns from its linear channels distributed by pay-TV operators. Other data we share highlights the conundrum broadcast and cable TV networks face: their assumptions for target pricing for their streaming services and subscriber forecasts are too high.

The monetization disarray AMC and others are experiencing is the messy transition from the pay-TV world that masked what consumers were paying for individual channels and how they were valued vs. the DTC world where consumers are in full control.

Listen to the podcast to learn more (31 minutes, 56 seconds)

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Last Thursday was VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit virtual, which featured 24 senior executives on 5 sessions.

Below are links to each of the session recordings along with descriptions of each session and speakers. There are tons of great insights about CTV advertising and the roles of brand suitability and DE&I.

Thanks again to the Summit’s Presenting Partner Pixability and Gold Partners DeepIntent and Mediaocean, along with collaborators dentsu, GroupM, Horizon Media, Publicis Media and UM.

Enjoy!

[VIDEO] Why Brand Suitability Matters to Connected TV

[VIDEO] Exploring Identity Management and Measurement in CTV

[VIDEO] How Connected TV is Driving Change in the TV Industry

[VIDEO] Succeeding at the Intersection of DE&I and Brand Suitability

[VIDEO] Best Practices for Brand Suitability in Multi-Platform Advertising

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2022.

Why Brand Suitability Matters to Connected TV
A deep dive into what brand suitability is, and why it matters to connected TV advertising. Explore how agencies and advertisers are adopting increasingly sophisticated approaches to brand suitability as connected TV viewership surges.

Colleen Durkin - SVP, Integrated Investment, Assembly
Joshua Lowcock – Global Chief Media Officer, UM
Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
David George - CEO, Pixability (moderator)