• Inside the Stream Podcast: Can FASTs Become the New Cable?

    This week on Inside the Stream nScreenMedia’s Colin Dixon and I welcome our friend and industry analyst Alan Wolk to discuss his new report, “FASTs are the New Cable” (complimentary download). Alan is the co-founder and lead analyst at TVREV. He is a veteran TV industry follower who coined the term FAST for free ad-supported streaming TV.

    Alan explains the similarities between FASTs and cable TV networks. He views FASTs as one of two streaming business models, with the other being paid subscriptions. But both models feature on-demand and linear content. The FAST ecosystem is complex and Alan describes the three key levels and how they interrelate. He also shares a number of predictions about where FASTs are heading.

    For anyone interested in better understanding FASTs and the impact they’re having, the interview and report are highly valuable.

    Listen to the podcast (32 minutes, 24 seconds)

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  • Inside the Stream Podcast: Exploring the Launch of NFL+

    This week on Inside the Stream nScreenMedia’s Colin Dixon and I explore the launch of NFL+, the new direct-to-consumer streaming service the NFL announced earlier this week. The service is mobile-only and most of the content is non-exclusive, leading Colin and me to wonder who is the target customer, and how big a market is it?

    But given the contraction in the pay-TV industry, in the long-term the NFL may be heading to all streaming future, either direct-to-consumer or with partners. So NFL+ gives the league a new opportunity to connect directly with fans.

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  • 5 Insights to Lead Advertisers into the Future of CTV

    The drivers behind the expansion of the connected TV landscape are many. What started with the rising cost of cable and technological advancements in the delivery of content slowly gave way to new players in the space, mergers and acquisitions and content wars. Add on top of that a two-year pandemic and the rising challenges of inflation, and the groundwork has been laid for continued growth (and monetization) within the incredibly dynamic and ever-evolving CTV landscape.

    Today, the CTV revolution is upon us. For advertisers and publishers alike, there’s no denying or controlling the significance or pace of consumer viewing shifts into streaming channels. Rather, the real question that companies must consider is this: Do they have the insights needed to stay on trend?

    As companies chart their path forward with regard to the CTV opportunity, here are the key market realities that should be guiding them.

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  • Inside the Stream Podcast: Netflix’s Plans for Ad Tiers and Paid Account Sharing Bring Complexity

    This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss Netflix’s plans to launch ad-supported service tiers and introduce paid account sharing options. Netflix provided updates on both during its Q2 ’22 earnings call earlier this week. Colin and I agree that both are important steps for the company but that there are myriad execution challenges as the moves will introduce new complexity and decision-making for subscribers.

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