Beachfront’s VP, Business Development Marni Rommel discusses key CTV advertising trends in the short interview below. Marni joined Beachfront recently and describes the company’s innovations in delivering more effective ads. Marni also shares takeaways on the NewFronts, ad-supported original programs, the role of data, and more.

Hear more from Marni at VideoNuze’s CTV Advertising Summit virtual on June 14th and 15th afternoons, on the session “Transitioning from Linear TV to Streaming.” Registration is complimentary and you can win a Roku Streaming Soundbar.

In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss how SVOD services are diversifying their monetization models beyond purely subscriptions. Examples of services doing so include Disney+, Netflix, HBO Max and Curiosity Stream. We examine what’s behind these moves and the multiple benefits they deliver.

Listen to the podcast (23 minutes, 14 seconds)

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In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss new data from Hub Research that highlights streaming’s ongoing surge. For example, 89% of survey respondents have a streaming subscription, with half of respondents to at least 3 of the “big 5” services (Netflix, Hulu, Amazon, HBO Max and Disney+). Colin and I explore all of the data and what it means.

Listen to the podcast (24 minutes, 37 seconds)

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Be sure to join us at VideoNuze’s next Connected TV Advertising Summit (virtual), which will be on the afternoons of June 14th and 15th. Sign up is complimentary and all attendees will be entered to win two Smart Soundbars, generously provided by Roku.

Over 30 speakers are now confirmed on 8 sessions across the 2 afternoons. The full program is on the event web site. Attendees will hear from executives at companies including GroupM, Samsung, A+E Networks, Roku, NBCUniversal, AMC Networks, Paramount Streaming, Publicis and many more. They'll share their insights and help attendees understand how to succeed as the world moves to a CTV/streaming-first approach. 

Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. Please contact me if you have any questions.

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