Connected TV Advertising Summit - VIRTUAL EVENT - leaderboard 7-7-20
  • VideoNuze Podcast #525: Comcast Focuses On Broadband

    I’m pleased to present the 525th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. As always we wish our listeners all the best and hope everyone is staying well.

    This week Colin and I discuss Comcast’s Q2 ’20 earnings, which underscored how critical broadband is becoming to the company, with video further receding. Comcast has stated its broadband focus for a while now, but the pandemic is accelerating the impact on the company’s financials. In Q2 broadband subscriber gains were at a record high, as cord-cutting took a toll on video subscribers and NBCUniversal. The percentage of subscribers to a single Comcast service (broadband) are up significantly.

    Comcast’s broadband focus means that both Peacock and Flex, its streaming media player, are critical pieces for leveraging broadband subscribers into OTT services, advertising and devices. This is prompting Comcast to offer 3rd party video services, like Sling TV, for the first time. Comcast’s transformation is part of larger changes in the industry toward OTT and CTV that every company is now pursuing.

    (Separate, Colin also describes an interesting webinar series he’ll be hosting starting August 10th, “The Psychology of the Subscriber” which will probe the consumer’s decision-making process when signing up for SVOD services. Registration is free.)

    Listen in to learn more!
     
    Click here to listen to the podcast (23 minutes, 41 seconds)



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  • Peacock Gets 10 Million Sign-ups; Broadband Shines for Comcast

    NBCUniversal’s streaming service Peacock signed up 10 million users since launching for Comcast’s subscribers in April and nationally in July, Comcast announced today in its Q2 earnings release. On its earnings call Comcast noted that the 10 million figure represents sign-ups, not monthly active accounts or users, and that it was still too early to report on these latter metrics which are critical for ad-supported businesses. However, Comcast said use and engagement times were running ahead of expectations so far. CEO Brian Roberts said “Peacock exceeded our high expectations.”

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  • VideoNuze Podcast #524: Big Ad Growth Ahead for AVOD as TV Declines

    I’m pleased to present the 524th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. As always we wish our listeners all the best and hope everyone is staying well.

    With the pandemic accelerating a shift from linear TV, sports and pay-TV, AVOD is poised for significant growth in both viewership and ad revenues. Earlier this week, MoffettNathanson forecast AVOD growing from $3 billion in 2019 to $14 billion in 2024, compensating for most of the $14 billion decline in traditional TV ad revenues expected over that same time period.

    On this week’s podcast Colin and I dig into all the factors behind AVOD’s rise and these coming changes.

    Listen in to learn more!
     
    Click here to listen to the podcast (22 minutes, 37 seconds)



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  • SpotX Invests in Ad Server SpringServe to Drive OTT/CTV Monetization

    Video ad platform SpotX has made an undisclosed investment in SpringServe, an independent OTT and connected TV ad server, extending an existing partnership. SpotX is owned by RTL Group; it says it reaches 50 million CTV households per month and it acquired server-side ad insertion provider Yospace last year. SpringServe was founded in 2015 and serves publishers and content owners.

    The deal underscores how viewership is moving to OTT and CTV, driving publishers and content owners to seek stronger monetization of every view and manage their inventory in more sophisticated ways across programmatic and direct sold. I reached out to both companies for more details on what the deal will mean for them, the broader market and their respective roadmaps going forward as viewership of OTT and CTV accelerates. Below is what they shared with me:

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