Welcome to the 551st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

Vizio filed to go public this week and it’s looking to take a page out of Roku’s playbook. Vizio’s business is dominated by sales of TV sets today, but it wants to ramp up its Platform Plus segment which includes its advertising and data business. Colin and I discuss the opportunity and also what challenges Vizio will face (note, this is not investment advice).

Switching topics, discovery+ accounted for 19% of SVOD signups in the U.S. in January, marking a very strong start for the new streaming service. Looking ahead, we explore whether discovery+ will be able to maintain this pace, and also retain these new subscribers.
 

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The Wall Street Journal is reporting that the fees CBS, Fox, NBC and ESPN each pay to broadcast NFL games will double or more in new long-term agreements currently being finalized. Once again we are presented with the incongruity that sports rights are escalating even as the pay-TV subscriber audience able to watch these networks is shrinking.

As the Q4 earnings season wrapped up, the contraction of pay-TV was again in the news this week as analysts tallied the final losses for 2020. MoffettNathanson pegged the subscriber loss in 2020 among traditional cable, satellite and telco operators at approximately 6 million, with virtual operators (e.g. YouTube TV, Hulu, etc.) offsetting it by adding approximately 2 million subscribers.

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discovery+ accounted for 19% share of US SVOD signups in January according to new data released by ANTENNA, a subscription insights provider. That put discovery+ at the top of the SVOD market, ahead of HBO Max (14%), Disney+ (13%) and Hulu and CBS All Access (each with 11%).

discovery+ launched on January 4th in the U.S. and recently estimated it would have 12 million paying subscribers at the end of February, including 7 million paying in the U.S. discovery+ made a content-rich debut with 55K TV episodes, more than are available on Netflix, Disney+, Peacock and HBO Max. discovery+ also plans to add 1,000 hours of original content this year.

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Music video network Vevo has chosen ad measurement provider iSpot to quantify connected TV audiences and authenticate the incremental reach of advertisers’ campaigns running on Vevo. CTV has been a major source of growth for Vevo with viewership up 30% globally and up 58% in the U.S. in 2020.

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