VAB has released a valuable new Stream On report, highlighting 23 case studies across 15 different product categories in which advertisers are using streaming video ad campaigns to achieve key performance indicators (KPIs) including incremental reach, brand favorability, ad recall, web site visits and sales.

The report is very well organized, by eight specific question topics such as “How do I use streaming to extend the reach of my video campaign beyond linear TV?” “How do I use streaming to increase my share of voice?” and “How can I use streaming to build brand love?” among others. Under each question topic there are 1-5 real world case studies.

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Yesterday Netflix reported its Q3 2021 earnings results. Ordinarily, as I’ve been doing for many years the day after Netflix’s earnings are released, I would be writing about the results, how many subscribers the company gained or lost, and how I interpreted the numbers.

Today I’m not going to do any of that. Instead, I’d like to explain why I’ve been taking a break from watching Netflix since last week and why I plan to continue doing so.

I’ve been writing VideoNuze since 2007. Two weeks ago, as part of a redesign, I took a step back, and observed that I’ve written around 2,500 VideoNuze posts, totaling approximately 2 million words. That’s a lot to say, especially for someone who considers himself an introvert. There have been a lot of times I’ve wanted to share something that might be considered political. Aside from a periodic rant about “net neutrality,” I’ve been pretty disciplined and not done so. I have enough outlets in my life to discuss politics and my world views, and I know these aren’t the things busy people who read VideoNuze read it for.

But today I’m making an exception.

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I’m really excited to announce the first 15 speakers for the Connected TV Advertising Brand Suitability Summit (virtual) on Nov. 16th and 17th. The speakers include:

• Yale Cohen - EVP, Global Digital Standards, Publicis Media
• Danielle DeLauro - Executive Vice President, VAB
• Karina Dobarro - EVP, Managing Partner, Horizon Media
• Rayna Elliott - SVP, Digital Strategy and Innovation, Horizon Media
• David George - CEO, Pixability
• Asaf Greiner - GM, Verification, Mediaocean
• Larry Harris - Founder and CEO, Alpha Precision Media
• Eric John - VP, Media Center, IAB
• Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
• Pooja Midha - Chief Growth Officer, Comcast Advertising
• Jackie Swansburg Paulino – Chief Product Officer, Pixability
• Will Richmond - Editor and Publisher, VideoNuze
• Mike Richter - VP, Global CTV Revenue Operations, Trusted Media Brands
• Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
• Karen Schuchardt - SVP, Digital Sales & Partnerships, NBCUniversal
• Plus many others to come

I’m honored that these executives are allocating time from their busy schedules to participate in the Summit. I anticipate adding more executives to the program in the coming weeks. The sessions are coming together nicely and I’ll be able to announce them shortly as well.

REGISTER NOW!

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Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

The new James Bond movie “No Time to Die” reportedly cost $250 million to produce and another $150 million to promote. So MGM, the movie’s studio, would need to make approximately $400 million to break even. Assuming a 50% take on box office sales, that would mean $800 million of overall ticket sales. According to Box Office Mojo, the movie has currently grossed approximately $331 million worldwide. While anything is possible, it is unlikely the movie will ultimately be profitable, at least based on the box office.

On today’s podcast Colin and I discuss the hard realities for Hollywood studios and theaters that even the ever-resourceful James Bond can’t solve. In short, if James Bond can’t turn a profit at the box office, the likelihood that others can - aside from super-hero, animation and sequels - is improbable.

All of that spells big-time trouble for Hollywood and theaters, as I wrote this past summer in “5 Reasons Going to the Movies is Facing an Irreversible Demise” and “Matt Damon Gives a ‘Hollywood 101’ Class on What Ails the Industry.” It also has significant consequences for movie fans and for how streaming is going to become even more central in our lives.

Listen to the podcast (29 minutes, 6 seconds)

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