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Inside the Stream: Social’s Role in TV Discovery, Churn, SVOD Pricing
Deloitte released its 2025 Digital Media Trends report this week. On the podcast Colin and I discuss our key takeaways related to social’s role in how consumers discover TV programs, sensitivity to SVOD price increases and churn, plus budgets for streaming services.
Thanks to this week’s sponsor, Looper Insights. Their new report is available here.
Listen to the podcast to learn more (31 minutes, 5 seconds)
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Inside the Stream: Sports Streaming Momentum Grows
This week we discuss a number of new developments that contribute to streaming sports’ momentum. These include NBCU making its RSNs available to Peacock Premium subscribers; Disney looking to buy NFL Media which could become a valuable piece of the flagship ESPN app slated to launch later this year; Comcast extending its Olympics rights through 2036, which benefits Peacock; Fubo adding the Texas Rangers RSN, and DirecTV adding RSNs to its My Sports Home tier.
First up we discuss Wurl’s new CTV trends report and new research on political ad spending in CTV from Basis Technologies.
Listen to the podcast to learn more (23 minutes, 21 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSTopics: Disney, NBCU, Olympics, Podcast, Wurl
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Inside the Stream: Gen AI Adoption and Euro CTV Challenges
Colin attended the Connected TV World Summit in London this week and shares his observations about the CTV landscape in Europe and some of the challenges. First we discuss new research from Bango detailing strong adoption of Gen AI among younger users, and also new Gracenote research about the burgeoning market for FAST services.
Listen to the podcast to learn more (26 minutes, 55 seconds)
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Inside the Stream: Top Takeaways from CTV x AI Conference
Last Tuesday was VideoNuze’s CTV x AI virtual conference, bringing together 18 speakers across 5 sessions. On today’s podcast we highlight the top takeaways from the conference from the consumer, advertiser and content provider perspectives. All of the session videos are available for on-demand viewing.
It is still early days for understanding the eventual impact of AI on CTV, but the speakers provided an array of insights of what’s happening already, and what’s likely in the future.
Listen to the podcast to learn more (23 minutes, 42 seconds)
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Topics: CTV x AI PREVIEW 2025, Podcast
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