Tuesday, December 6, 2022, 11:24 AM ETPosted by:Tom St. John
Head of Partnerships, Beachfront
As TV and digital advertising converge, it’s become even more evident how different the ways of buying and selling media are in each ecosystem. This reality has created some key challenges for both brands and media owners who seek to operate across platforms, and these challenges will only inhibit the free flow of money if they persist.
Advertisers generally want to deliver targeted impressions across a mix of programming, irrespective of whether that content is delivered on a set-top box or an IP-connected device. However, each of these environments offer vastly different capabilities and operates on different protocols. The resulting asymmetry, as you might imagine, often leads to frustrations and hurdles.
Topics: Beachfront Media
Inside the Stream Podcast: AMC Networks Typifies Challenges Facing TV Networks in DTC Streaming WorldFriday, December 2, 2022, 11:18 AM ET|Posted by Will Richmond
Earlier this week AMC Networks disclosed a large-scale layoff (reportedly 20%) and that their CEO was departing. AMC Networks’ chairman James Dolan said in an internal memo that “It was our belief that cord cutting losses would be offset by gains in streaming. This has not been the case. We are primarily a content company and the mechanisms for the monetization of content are in disarray.”
AMC Networks’ predicament typifies what’s happening across the industry. In today’s podcast Colin and I share estimates of what AMC might be earning from its streaming services vs. what it earns from its linear channels distributed by pay-TV operators. Other data we share highlights the conundrum broadcast and cable TV networks face: their assumptions for target pricing for their streaming services and subscriber forecasts are too high.
The monetization disarray AMC and others are experiencing is the messy transition from the pay-TV world that masked what consumers were paying for individual channels and how they were valued vs. the DTC world where consumers are in full control.
Listen to the podcast to learn more (31 minutes, 56 seconds)
Thursday, December 1, 2022, 3:48 PM ETPosted by:Meredith Brace
Chief Marketing Officer, Samba TV
In today’s fragmented media landscape, one of the key questions I am regularly asked as the Chief Marketing Officer of the largest provider of independent first-party TV audience data is how advertisers can find their most desirable TV audiences at scale. With viewers cutting the cord at record rates, it’s essential for advertisers to lean into programming that their target audiences have demonstrated interest in, so they can reach them where they are today vs. where they were before.
Topics: Samba TV
Monday, November 21, 2022, 10:31 AM ET|Posted by Will Richmond
Last Thursday was VideoNuze’s second annual Connected TV Advertising Brand Suitability Summit virtual, which featured 24 senior executives on 5 sessions.
Below are links to each of the session recordings along with descriptions of each session and speakers. There are tons of great insights about CTV advertising and the roles of brand suitability and DE&I.
Thanks again to the Summit’s Presenting Partner Pixability and Gold Partners DeepIntent and Mediaocean, along with collaborators dentsu, GroupM, Horizon Media, Publicis Media and UM.
[VIDEO] Why Brand Suitability Matters to Connected TV
[VIDEO] Exploring Identity Management and Measurement in CTV
[VIDEO] How Connected TV is Driving Change in the TV Industry
[VIDEO] Succeeding at the Intersection of DE&I and Brand Suitability
[VIDEO] Best Practices for Brand Suitability in Multi-Platform Advertising
More Posts on VideoNuze
- [VIDEO] Why Brand Suitability Matters to Connected TV
- [VIDEO] Exploring Identity Management and Measurement in CTV
- [VIDEO] How Connected TV is Driving Change in the TV Industry
- [VIDEO] Succeeding at the Intersection of DE&I and Brand Suitability
- [VIDEO] Best Practices for Brand Suitability in Multi-Platform Advertising
- Inside the Stream Podcast: Highlights from CTV Brand Suitability Summit virtual
- Inside the Stream Podcast: Can Disney’s Direct-to-Consumer Business Become Profitable in 2024?