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Inside the Stream: Vevo’s EVP Explains Multiplatform Success
We’re pleased to interview Vevo’s EVP, Global Sales Rob Christensen this week on Inside the Stream. Rob dives into the details of Vevo Evolve, the company’s new data-driven ad platform. Rob describes its advanced targeting, optimization and measurement capabilities. He also shares how Vevo’s music videos are succeeding across mobile, desktop and connected TV platforms. Looking ahead, Rob also explains how AI will play a big role in Vevo’s future.
Listen to the podcast to learn more (30 minutes, 41 seconds)
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Inside the Stream: How the TV OS Influences Viewers’ Choices
This week we focus on the role of TV operating systems in influencing viewers’ programming choices. Recently Hub Entertainment Research provided insights on OS market share of various streaming media players (Roku’s OS led with a 59% share). Colin shares his experiences searching for TV shows across the big 6 operating systems and how widely the results vary by OS, in turn guiding viewers’ choices. The problem is exacerbated further when searching for over-the-air choices.
Listen to the podcast to learn more (31 minutes, 16 seconds)
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Inside the Stream: NAB Show 2025: Live Global Distribution, AI, Audio Innovations
Colin was at NAB Show this past week and on today’s podcast we discuss some of the things that caught his attention. One is how Eluvio is enabling global distribution of live content using its new release. An early user example is European Pro Club Rugby. Next we discuss several AI innovations Colin saw in action. Last up are audio innovations from Xperi DTS without a soundbar.
Listen to the podcast to learn more (31 minutes, 10 seconds)
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Inside the Stream: Antenna’s CEO on SVOD Re-Subscribers, Churn and More
We’re happy to have Jonathan Carson, CEO and co-founder of Antenna, join us to discuss the firm’s Q1 ’25 State of Subscriptions report, which provides insights on premium SVOD in 2024.
Among the topics we discuss are growth of SVOD services last year, which ones gained the most subscribers, churn stabilization, the role of “re-subscribers” (people who rejoin a service within 6-12 months of dropping), how Amazon and other third-parties are driving subscriptions, the success of the Disney-Max bundle and more.
Listen to the podcast to learn more (40 minutes, 56 seconds)
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