I’m pleased to present the 540th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
discovery+ is set to launch in the U.S. on January 4th and on this week’s podcast Colin and I share our thoughts on why we’re optimistic about the service, especially in international markets where live sports will be included. We both like the service’s positioning as a complement to major SVOD providers, mainly by focusing on unscripted content.
Before we get into discovery+, Colin provides some highlights from his new “Making Screen Time Family Time” report which revealed viewing behavior for families with kids under the age of 12. Colin notes the data around co-viewing, especially on weekday mornings.
Listen in to learn more!
Click here to listen to the podcast (23 minutes, 50 seconds)
Video advertising platform SpotX has released a new report detailing seven global video ad trends and predictions for 2021. Overall, the report points to a continued shift in video ad spending to data-centric, highly-measurable campaigns reaching viewers through connected devices. SpotX considers 2020 to have been the start of the “connected decade.” SpotX included insights from executives at Acxiom, AMC Networks, CCI, Discovery, DISH Media, GroupM, Samsung Ads, The Trade Desk and TransUnion in its report.
Following is a summary of SpotX’s seven predictions:
Discovery announced its discovery+ streaming service today, with a U.S. launch date of January 4th. There will be an ad-light version for $4.99 per month and an ad-free version for $6.99 per month. The service will roll out in 25 additional countries initially, at localized price points and with different packaging options. The first advertising partners announced include Boston Beer Company, Kraft Heinz, Lowe’s and Toyota.
Verizon will offer new and existing Play More and Get More Unlimited subscribers 12 months free of discovery+. Verizon will give Start and Do More Unlimited subscribers 6 months of discovery+. And new Verizon 5G Home Internet or Fios Gigabit Connection subscribers will also receive 12 months of free discovery+. Verizon offered similar free access to Disney+ at launch (and later the bundle with Hulu and ESPN+) which proved highly effective, driving an estimated 15% of Disney+’s first year subscribers.
Very few people will lament the end of the rollercoaster year that has been 2020, least of all the marketers and publishers who have been challenged on a daily basis to navigate uncharted economic, societal and behavioral waters. But if there’s one thing to celebrate coming out of the recent turbulence, it’s this: 2020 has forced businesses to embrace and demonstrate a level of agility that many would have previously claimed impossible. And that’s laid an interesting foundation for progress going into 2021.
In a business climate where executives suddenly have the permission to rethink everything, we’re going to see companies doing just that. In 2021, we’re going to see established and challenger brands alike double-down on their newfound nimbleness by testing and experimenting with media and advertising in ways we’ve never seen before. Let’s take a look at the types of media exploration that are on the rise and how brands can make the most of a recovery-focused landscape.
Topics: New York Interconnect