I’m pleased to present the 467th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
This week the major TV networks presented to advertisers in the annual upfronts ritual. Among the key benefits being conveyed was brand safety; unlike digital platforms, TV networks are controlled and curated so only premium content is carried. Despite networks’ declining linear audiences, in the current chaotic environment, there’s reassurance in brand safety.
With YouTube, Facebook and others playing whack-a-mole to regularly tamp down controversial videos, advertisers face a dilemma of taking risks with digital platforms to target coveted younger audiences, or stay safe with network TV. For example, a recent Reuters article cited research that of 240 brands, 46% reduced their YouTube spending year over year, instead shifting some spending to networks' online properties. Colin and I discuss the complexities.
(Note: Brand safety will be a critical topic at the 9th annual VideoNuze Video Advertising Summit coming up on May 29th in NYC. Register now!)
Listen in to learn more!
Click here to listen to the podcast (26 minutes, 13 seconds)
Comcast and Disney have announced a deal under which Comcast can effectively transition out of its 33% ownership stake in Hulu beginning in January 2024. The exit can occur at either Disney’s or Comcast’s instigation and at an assessed market value of Hulu that won’t be less than $27.5 billion. That means Comcast’s 33% stake could be worth approximately $9.1 billion though that could be reduced to a minimum of $5.8 billion if Comcast doesn’t fund any of Hulu’s capital needs between now and January 2024.
Today is the LAST day to save $100 on the 9th annual VideoNuze Video Advertising Summit on Wednesday, May 29th in NYC. Reminder, as a bonus, all early bird registrants DOUBLE their chance of winning a 55-inch 4K Roku TV.*
Over 30 executives from leading companies including Hulu, CBS Interactive, WarnerMedia, eMarketer, Roku, Cheddar, fuboTV, Group Nine Media, Publicis, Pluto TV, Mindshare, Vevo, Ellation, Univision, Essence and many others will share their insights. The program will feature a mix of keynotes, panel discussions, fireside chats, research presentations and case studies, covering the most critical topics in the industry.
One of the day’s highlights will be the keynote interview I’ll be doing with Hulu’s SVP and Head of Advertising Sales Peter Naylor. We’ll be exploring Hulu’s “viewer-first” operating approach and how this has led to Hulu becoming a market leader in video advertising.
I'm excited to have 10 industry-leading companies on board as partners, including Title Partner Deloitte Consulting; Premier Partners Extreme Reach and Telaria; Headline Partners Beachfront Media, Penthera, SpotX, TiVo and Xandr; and Branding Partners Brightcove and Roku. Come meet them!
The Video Ad Summit will be a premier day of learning and networking for industry professionals.
Don’t miss out - learn more and register now!
(*Early bird registrants get 2 entries for the 4K Roku TV drawing.)
I’m pleased to present the 466th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Roku posted very strong Q1 ’18 results this week, with active accounts surpassing 29 million and streaming hours up 75%. On today’s podcast Colin and I did into all the relevant performance metrics to illustrate Roku’s astounding growth over just the past couple of years. Roku said it now accounts for 1 in 3 smart TV sold in the U.S. eclipsing Samsung for market leadership. With high profile streaming services from Disney, Apple, WarnerMedia and NBCU yet to debut, even more people will be rotating from linear/pay-TV to OTT, which will further benefit Roku.
Like Hulu, Roku finds itself in the industry’s sweet spot, with a large base of users actively consuming, creating a prime opportunity for advertisers to reach cord-cutters.
(Note: Roku’s VP of Global Ad Sales and Marketplace, Alison Levin, will speak at the 9th annual VideoNuze Video Advertising Summit on May 29th in NYC. Register now and save!)
Listen in to learn more!
Click here to listen to the podcast (21 minutes, 35 seconds)