• Inside the Stream Podcast: Apple - Major League Soccer Deal Moves Sports Deeper Into Streaming

    Apple has signed a ten-year deal with Major League Soccer to stream all MLS matches starting in 2023, without any local broadcast blackouts. The deal moves sports deeper into streaming, and away from traditional pay-TV.

    Chris Harris, Publisher of World Soccer Talk, joins Colin and me this week to understand the significance of the deal and what impact it may have on sports going forward. Chris is an authority on global soccer and also wrote about how Apple might price the MLS subscription service. We explore all angles of the deal with Chris.

    Listen to the podcast (29 minutes, 15 seconds)


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  • Here Are All of the CTV Ad Summit Session Videos

    I’m pleased to share all of the session videos from VideoNuze’s Connected TV Advertising Summit virtual which was held on June 14th and 15th. The program featured over 35 speakers on 8 different sessions

    Here are the session videos from the first day (June 14th)
    Here are the session videos from the second day (June 15th)

    The first day included speakers from Accenture, Crackle, CIMM, Extreme Reach, FilmRise, fuboTV, Grant Thornton, GroupM, HUMAN, Index Exchange, NBCUniversal, nScreenMedia, PHD, Pixability, Roku, Samsung Ads, Xandr and Xumo.

    The second day included speakers from A+E Networks, AMC Networks, AT&T, Beachfront, DIRECTV Advertising, Innovid, Leichtman Research Group, Mediaocean, NBCUniversal, Paramount Streaming, Publicis Media, Trusted Media Brands, TVREV, VAB and VIZIO.  

    Thank you to all of the speakers for sharing their time and insights!

     
  • CTV Ad Summit 2022 Session Videos (Second Day) Are Available

    Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.

    Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.

    Below are the June 15th (day 2) session videos. The June 14th (day 1) session videos are here.

    Future of CTV and TV
    The TV advertising industry is undergoing unprecedented disruption. What does the picture look like in 3-5 years vs. today? What are the key drivers and what challenges need to be addressed?

    Matt Agosto - Director of Sales, Media & Entertainment, Samsung Ads
    Ashley Arena – Head of Advanced Video Activation, PHD
    Dan Brackett – CTO, Extreme Reach
    Jason DeMarco – VP, OTT, Index Exchange
    Chris Flatley – VP of Advertising, FuboTV
    Howard Homonoff – Senior Advisor, U.S. Media & Entertainment Industry, Grant Thornton (moderator)
     


    Multiplatform and CTV: Working Together
    Consumers are accessing content in many different ways. How do ad buyers and content providers target consumers across platforms and measure viewership effectively. How will CTV fit with existing and emerging models?

    Kristine Lopez – Senior Product Manager, HUMAN (formerly WhiteOps)
    Adam Markey – Director, Product Management, Roku
    Darren Olive – EVP, National Ad Sales and Strategy, Crackle
    Beth-Ann Eason – Senior Digital Transformation Executive, Accenture (moderator)
     



    Ad-Supported Streaming In Focus: FAST, AVOD and More
    Premium video services are being presented to audiences in many different ways including FAST, AVOD and more. Explore how the CTV and streaming landscape is changing and how different approaches offer new monetization and user experience opportunities.

    Bill Condon – SVP, Advertising Partnerships, Xumo
    Shawn Makhijani – SVP, Business Development and Strategy, TV and Streaming, NBCUniversal
    Tejas Shah – SVP of Commercial Strategy & Analytics, FilmRise
    Katina Papas Wachter – Head of Ad Sales and Strategy, The Roku Channel
    Colin Dixon – Chief Analyst, nScreenMedia (moderator)
     



    CTV: What’s the Current State of Play?
    CTV usage has grown dramatically, accelerated by the adoption of devices and Covid. What are the current dynamics in CTV with monetization, business models, content distribution and more?

    Trevor Buchmayr – Head of U.S. Programmatic, PHD
    Jackie Swansburg Paulino – Chief Product Officer, Pixability
    Jen Soch – Executive Director, Channel Solutions, GroupM
    Anthony Susi – Director, Marketplace Development, Xandr
    Jon Watts – Managing Director, CIMM (moderator)
     

     
  • CTV Ad Summit 2022 Session Videos (First Day) Are Available

    Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.

    Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.

    Below are the June 14th (day 1) session videos. The June 15th ( day 2) session videos are here.

    CTV Innovation – What to Watch
    Innovation is everywhere in the CTV and streaming market. What are some of the critical innovations in distribution, monetization and consumption? What influence are they having?

    Rose McGovern – GVP, Digital Client Success & Operations, DIRECTV Advertising
    Mike Richter – VP, Global Revenue Operations, TMB (Trusted Media Brands)
    Michael Tuminello – VP, Strategy, Mediaocean
    David Pudjunis – VP, Strategy and Programmatic Partnerships, AMC Networks
    Danielle DeLauro – EVP, VAB (moderator)
     


    New Opportunities in Measurement
    New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?

    Jessica Hogue – GM, Measurement and Industries, Innovid
    Megan Matlock – AVP, Media Strategy, AT&T
    Brian West – SVP, Data and Measurement Strategy, NBCUniversal
    Nicole Whitesel – EVP, Advanced TV, Client Success, Publicis Media
    Jon Watts – Managing Director, CIMM (moderator)
     


    Transitioning from Linear TV to Streaming
    The biggest trend in the TV industry is the shift in viewership from linear TV to streaming – and how ad budgets are following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

    Stacie Danzis – SVP, Digital Media Sales, A+E Networks
    Travis Hockersmith – VP, Platform+, VIZIO
    Christo Owen - SVP, Digital Platform Sales, Paramount Streaming
    Marni Rommel – VP, Business Development, Beachfront Media
    Alan Wolk – Co-founder and Lead Analyst, TV REV (moderator)
     


    Exploring Connected TV’s Continued Growth
    Over 80% of U.S. households have at least one connected TV, and many of two or more, making CTV’s massive reach hugely attractive to advertisers and publishers. Get all the details on CTV’s adoption and viewer dynamics from one of the industry’s leading researchers.

    Bruce Leichtman – President, Leichtman Research Group (presenter)