I’m pleased to present the 482nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
First up this week Colin and I assess the prospects for Apple TV+, now that we know the full details of pricing, promotion, devices and content. I really like how Apple TV+ is being bundled for free for a year for Apple device buyers as an easy on ramp to give the service a try. Colin agrees, but cautions that absent Android support, Apple TV+ remains mainly an effort to bolster the Apple ecosystem, not close to a full competitor to other SVOD services.
Colin then shares key data from TiVo’s latest Video Trends report, which finds the video market’s competition continuing to intensify. Free, ad-supported services like Pluto TV and Tubi are growing strongly, TV networks’ sites are slipping and surprisingly, virtual MVPDs appear to be losing some viewership.
Listen in to learn more!
Click here to listen to the podcast (22 minutes, 37 seconds)
Apple finally revealed details of its Apple TV+ SVOD service and by all accounts it looks poised to get off to a fast start when it launches on November 1st. Positives include 9 original shows from A-list talent, low pricing of $4.99 per month, 1 week trial period, ad-free viewing, binge-watching (albeit limited to 3 episodes per show to start), account sharing for 6 family members and downloading.
But the biggest tailwind Apple TV+ will enjoy is that it will be bundled for a free year for buyers of new or Apple-refurbished iPhones, iPads, iPod touches, Apple TVs and Macs who activate Apple TV+ within 3 months of their purchase. That means millions of viewers will become exposed to Apple TV+ at no cost, especially during the all-important holiday season. There is virtually no upfront friction since the Apple TV app is pre-installed on all these devices, including Macs running the latest macOS.
Topics: Apple TV
I’m pleased to present the 481st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
On this week’s podcast we explore research from Hub Entertainment which found viewers are now almost equally split between using pay-TV and an online source as their default way to watch TV. It’s a meaningful change from just a year ago and is still further evidence of how much viewers’ behaviors are changing.
Still more change is coming soon as Disney+ comes to market, and we discuss new UBS research which found the service already has very high levels of awareness and intended interest. As Disney+ audience builds this could also impact the incumbents’ status as the default.
Listen in to learn more!
Click here to listen to the podcast (18 minutes, 43 seconds)
Startup Eluvio has an ambitious vision for next-gen video delivery that would enable content providers to bypass using traditional content delivery networks (CDNs). Eluvio has launched a software platform called Eluvio Content Fabric, which would stream live, linear, on-demand or hybrid video from a content provider’s single source file, eliminating the need for pre-generating and storing multiple files.
Michelle Munson, CEO and co-founder of Eluvio, explained that this more efficient approach would both improve the economics of video delivery and also create dynamic new content experiences. Lower delivery costs would result from reduced need for transcoding, cloud storage and aggregation.