Nielsen has launched Nielsen Streaming Video Ratings to provide total viewership and audience demographic insights such as race/ethnicity, household income, device types inside the home and location. The data will be reported from Nielsen’s NPOWER audience insights in conjunction with linear TV ratings with a goal of giving buyers and sellers a holistic picture of viewers’ total TV viewing time and which types of viewers are engaging with certain services and content.
At launch Streaming Video Ratings will include coverage of 10 top streaming services plus seven types of apps including subscription-based, ad-supported, network, social, gaming and pay-TV operator and virtual pay-TV operator apps.
Extreme Reach is acquiring Australia-based Adstream to create a comprehensive platform that will streamline workflows for global brands activating video campaigns across devices and services. The combined company is addressing pain points for brands that have arisen from the fragmentation of video consumption. There is a lot more complexity because every ad that is served must be properly formatted to deliver an appropriate user experience and tracked so that talent is accurately compensated.
Evergent has unveiled its Customer Care and Billing (CCB) 3.0 platform, to help content and service providers gain more agility in their video monetization. Evergent was founded in 2007 but has largely flown below the radar. It now serves over 700 million accounts in 175 countries across a customer base including AT&T, FOX, Sony Entertainment Television and Etisalat. CCB 3.0 allows customers to more easily create and manage product configurations, promotions and packaging in order to drive new revenue.
Welcome to the second edition of the Inside the Stream podcast with Colin Dixon of nScreenMedia.
First up we highlight three stories that hit our radar this week: an upgraded Apple TV device possibly in the works, research on growing SVOD subscriptions in the U.S. and TikTok’s new e-commerce ad formats.
Then we dig into our two main topics this week. Colin explains why smart TV manufacturers have strong incentives to support older units given the promise of high-margin ad revenue. I share details of new research showing advertisers and agencies overwhelmingly plan to move spending into connected TV.
Many thanks to our inaugural Inside the Stream sponsor Verizon Media. When you have quality connections at scale, you’re truly connected.
Listen to Inside the Stream (24 minutes, 46 seconds)
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