VideoNuze Posts

Colin and I are excited to welcome The Trade Desk’s SVP of Ventura TV OS Matthew Henick to the podcast for a deep dive interview about the company’s entrance into the ultra-competitive TV OS industry. Matthew explains why the Ventura OS is strategic to The Trade Desk’s core Demand-Side Platform, intended to drive more transparency in the CTV ad supply chain. 

Matthew’s perspective is that current operating systems’ lack of transparency creates pain points across the CTV industry, for advertisers, streaming providers, TV manufacturers, retailers and importantly viewers. For The Trade Desk the keys to resolving these pain points are enabling TV manufacturers with a sustainable, recurring business model while empowering streaming providers to optimize the value of their inventory. With a transparent TV OS, The Trade Desk’s DSP can further leverage its clients’ CTV ad spend. 

Matthew gets into the fine details of Ventura’s competitive advantages and how it will be distributed to traditional TV manufacturers, retailers and hardware providers, plus new segments like hospitality, airlines and others. Last but not least, Matthew asserts The Trade Desk’s commitment to objectivity means that unlike other TV OS providers, it will never build its own CTV, start its own streaming service nor present at a NewFront. 

Listen to the podcast to learn more (39 minutes, 22 seconds)

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Sports streaming continues to boom, as Paramount signed UFC to an exclusive 7-year deal worth $7.7 billion that will feature 43 events per year. It was the latest in a string of deals  that have seen enormous increases in fees paid to sports leagues and teams. New to the Paramount-UFC deal is that pay-per-view (a staple of UFC, wrestling and boxing for years) is being phased out in favor of the flat monthly subscription rate. We discuss the implications. 

Meanwhile ESPN and Fox One (both launching on August 21st) are creating a bundle for $40 per month, discounting the combination of their standalone services by $10 per month. Interesting for Colin and me is that the $40 per month price point is approximately the $43 per month that the ill-fated Venu Sports was priced. 

Last we explore the growth of “micro dramas,” short-form, serialized dramas that are proliferating on social media. Do they have staying power, or are they just a “Quibi 2.0,” that will flame out?

Listen to the podcast to learn more (30 minutes, 50 seconds)

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Disney released a flurry of announcements this week - deeper integration of Hulu and Disney+, international brand transition from Star to Hulu, ESPN acquiring NFL Network and Red Zone, NFL investing billions in ESPN, and ESPN acquiring rights to stream major WWE events. 

We break it all down and handicap what it likely means to Disney’s future success. One thing that’s for certain: starting on August 21st, when the new ESPN direct-to-consumer streaming app launches, we will all begin to get the most authentic view yet of what ESPN is actually worth in the open market. 

After 45 years of ESPN’s expensive monthly rate being buried inside pay-TV’s multichannel bundle, along with speculation as to what sports fans would actually pay if charged directly, we will all find out. Disney has a lot riding on things turning out well in this new D2C approach. 

Listen to the podcast to learn more (30 minutes, 45 seconds)

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First up this week, YouTube continued its strong ad revenue growth in Q2 2025, with revenue rising 13% to $9.8 billion, ahead of its forecast. There’s plenty of growth still ahead as Shorts gain traction, advertisers tap conversion opportunities and AI permeates both content and monetization. 

Meanwhile Samsung signed a number of creators to put original content on its Samsung TV Plus FAST service. But as we discuss, there seems to be a looming decision for creators whether they should simply focus on their YouTube channels as YouTube becomes increasingly dominant on TV screens. 

Last but not least, we dig into the challenges that both HGTV and Peacock are experiencing. 

Listen to the podcast to learn more (28 minutes, 22 seconds)

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Ten years after Amazon launched Prime Video Channels, giving Prime users the ability to easily discover and sign up for subscription streaming services, Comcast has belatedly launched StreamStore, its own streaming app store. 

As we discuss, unfortunately for Comcast, Amazon dominates this space with 58% share, according to recent Antenna data. Even Roku, with its 90+ million users, only has a 6% share. As always in the Internet Economy there’s a cost to sitting on your hands too long. StreamStore’s ability to achieve meaningful share in this space seems unlikely.

Other topics in our grab bag this week: Jeff Bezos is considering buying CNBC, NBC is likely to launch a linear sports network including its Peacock rights, and traditional TV is still holding onto a large chunk of ad impressions, though it’s only decreasing from here. We explore all of these and more. 

Listen to the podcast to learn more (29 minutes, 33 seconds)

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CTV ads are booming, with the IAB releasing new data this week forecasting a 13% increase in 2025 to $26.6 billion. As we all know, within that very large number are many buyers, sellers, formats, activations, KPIs, etc. Buyers and sellers are racing to figure out how to optimize CTV ad performance across the full funnel. 

But recently Colin had an experience with his Google TV-powered Sony TV that felt to him like a bridge too far. A Target takeover ad when he turned on the TV morphed into a video ad with audio on when he tried to click past it. Another click defaulted to a static Coke ad “thinly disguised as a promotion for Star Wars movies on Disney+” as Colin described it. Exasperated, Colin is now contemplating switching to the ad-free Apple TV. 

In the fast-moving multibillion dollar CTV ad business, it is exactly these type of ad and user interface decisions that will determine the eventual winners and losers. On this week’s podcast we debate the tension for TV OSs of driving profitability from their captive on-screen real estate vs. providing a pristine UI. And what about viewers? Are they resistant, compliant or somewhere in between?

Listen to the podcast to learn more (34 minutes, 5 seconds)

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First up this week, A+E Global Media, which is co-owned by Disney and Hearst, is the latest group of cable TV networks for sale or spinoff, as media companies rush to divest themselves of troubled assets. We discuss the reasons behind the divestments, including the steep drop-off in viewership over the past four years. 

Next, Netflix is once again the number one ranked “must keep” brand in TV according to research from The Strategic Counsel. We explore what Netflix doing so well to keep retaining the top slot. 

Rounding out, HBO Max is, HBO Max again, after a two year distraction as Max, a branding no man’s land. And Apple is eyeing F1 streaming rights, another potential foray into sports. 

Listen to the podcast to learn more (25 minutes, 16 seconds)

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This week we’re pleased to share our interview with Roku’s Senior Director, Global Ad Platform Partnerships and Business Development Miles Fisher. We do a deep dive into Roku’s recently announced partnership with Amazon Ads, which appears to be a potentially significant milestone in CTV realizing its ultimate potential as a full funnel medium.

As Miles explains, key to the partnership’s opportunity is the scale that both companies bring; Roku has 125 million logged in viewers per day on its devices, while Amazon has massive Prime program as well as other user data. Advertisers will be able to tap this impressive scale to target specific viewers with tangible performance outcomes. Roku and Amazon first-party data will be integrated through a custom identity resolution service.   

Roku has been focused on driving CTV to become a performance medium for a while, including programmatic (see panel with Roku and Walmart executives at VideoNuze’s June ’23 CTV Ad Summit). Miles said the companies have conducted early tests of the integration with positive tests. This is a partnership is definitely one to keep an eye on.

Listen to the podcast to learn more (26 minutes, 37 seconds)

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