Keynes Digital

The Self-Serve CTV Mirage: Why Simplicity Isn’t Always a Solution Posted on 05-30-2025
Connected TV (CTV) has quickly become a centerpiece of modern advertising, especially for brands seeking performance at scale. The promise is tantalizing: premium TV content, streamed across devices, delivered with...
A Hidden Bias Makes CTV Advertisers Miss Major Opportunities Posted on 11-07-2024
As the cost of traditional streaming services continues to rise, consumers are increasingly turning to free, ad-supported streaming platforms (FAST channels) like Pluto TV. For advertisers, this shift presents an...