Analysis for 'Podcast'
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VideoNuze Podcast #497: Initial Peacock Impressions
I’m pleased to present the 497th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and I share our initial impressions of Peacock, NBCU’s new streaming service. Our impressions are based on watching the investor day presentations yesterday. We break down our discussion into covering Peacock’s economics, release plan and user experience. Again these are all our first impressions and not meant to be an exhaustive analysis.
Perhaps the most interesting thing to me is that Peacock’s Premium tier viewer monetization is below its two nearest ad-supported comparables, Hulu and CBS All Access. Both charge $6 per month while Peacock is $5 per month. Peacock is also ensuring maximum ad load of just 5 minutes per hour, which it forecast would amount to $6-7 per viewer, compared to the $7-10 per viewer Hulu is currently generating.
Peacock’s pricing and financial projections remind me why I still believe Comcast should have bought the remaining 70% of Hulu it didn’t own, as I wrote in May, 2018. It feels like an even bigger missed opportunity now. It probably would have cost Comcast around $12-$14 billion to do so, a fraction of the $39 billion it paid to acquire Sky - and it would have been more strategic.
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Click here to listen to the podcast (24 minutes, 44 seconds)
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Categories: Advertising, Broadcasters, Podcasts, SVOD
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VideoNuze Podcast #495: The Top 10 Video Stories of 2019
I’m pleased to present the 495th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
In today’s podcast, our final one for 2019, Colin and I share our top 10 video stories of the year. Whether you agree or disagree with our top 10 (or the ordering), no doubt we can all agree it’s been quite an eventful year for the industry. But as busy as 2019 has been, 2020 is setting up to be a year of even more innovation and change.
As always, Colin and I have had a ton of fun discussing all of the industry’s happenings each week, and we hope you enjoyed following along throughout the year.
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Click here to listen to the podcast (33 minutes, 10 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Podcasts
Topics: Apple TV, AT&T, CuriosityStream, Disney , HBO Max, Hulu, Netflix, Peacock, Podcast, Roku, WarnerMedia
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VideoNuze Podcast #494: Mobile Video Downloading Report; Roku’s Stream-a-thon
I’m pleased to present the 494th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and I discuss “TV In Your Pocket: Mobile Video Downloading Report,” which we just released. We analyzed 80 top video services, and found that 28 of them offer mobile video downloading. We did 9 different tests probing further for specific features and implementations. In the podcast we share some of our key takeaways and surprises from our research. We also look ahead and make a few predictions about where downloading is going to go. Many thanks to Penthera for sponsoring the report.
We then briefly discuss Roku’s upcoming Stream-a-thon, which we both believe is a very smart move for Roku and its various partners, including HBO, Showtime, Starz and others. Stream-a-thon will expose millions of Roku users to premier programming (“Game of Thrones,” “Billions,” etc.), no doubt driving lots of new subscriptions. It’s a real win-win and once again illustrates how the video landscape is being rearranged.
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Click here to listen to the podcast (23 minutes, 13 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Cable Networks, Devices, Downloads, Mobile Video, Podcasts
Topics: Penthera, Podcast, Roku
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VideoNuze Podcast #493: More on SVOD Spinning; Disney+ Pricing; Cheddar’s Monetization
I’m pleased to present the 493rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
First up this week we return to the topic of “spinning” SVOD services, which I wrote about and Colin and I discussed on last week’s podcast. “Spinning” is the idea that subscribers will dip in and out of SVOD services to manage their monthly expenditures. Colin and I were at TVOT this week and on a panel Colin moderated spinning came up. We discuss our key takeaways.
Another topic that came up was where Disney+ pricing will go in the future, which we discuss (I think the only direction is up).
Last up we talk briefly about Cheddar’s monetization strategy. Colin did a good interview with Melissa Rosenthal, EVP at Cheddar, about the company’s success with native advertising.
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Click here to listen to the podcast (22 minutes, 45 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Topics: Cheddar, Disney , Podcast
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VideoNuze Podcast #492: Will Hulu Start a SVOD Spinning Trend?
I’m pleased to present the 492nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and I discuss my post from earlier this week, “Will Spinning Video Subscriptions Become a Thing?” which highlighted Hulu’s explicit offer to subscribers to switch (or spin) between its Live TV and ad-supported SVOD service. Hulu made the offer to mitigate a $10 per month rate increase it announced on its Live TV service.
Colin and I examine the pros and cons of SVOD services explicitly pitching spinning as a value proposition and whether it will take hold. Related, Colin also raises the interesting point that with the SVOD landscape getting more crowded, it might be beneficial for SVOD providers to offer smaller bite-sized on-ramps to start customer relationships (e.g. weekend passes, pre-paid credits, etc.) as we’ve seen in other industries.
SVOD is entering a significant period of transition, and from our perspectives, all ideas are going to be on the table to attract and retain subscribers.
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Click here to listen to the podcast (24 minutes, 1 second)
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VideoNuze Podcast #491: Digging into Disney+
I’m pleased to present the 491st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Disney+ launched this week, nearly 2 1/2 years after Disney announced a massive pivot to focus on direct-to-consumer distribution. Colin and I have both spent time using Disney+ in the past few days and on today’s podcast we share our perspectives.
There’s a lot to like about Disney+, but of course there’s no such thing as completely clear sailing. Potential issues we explore include whether Disney+ can/will create enough new content to keep pace with Netflix (and even whether it should try), how significant churn will be among the first 10 million activations (all of which are on some type of free trial), whether Disney+ can truly scale to 90 million subscribers while maintaining a family focus, what role bundling will play, and more.
Disney+ marks a major step forward in the evolution of the TV/video industries. It will be lots of fun to see how it unfolds.
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Click here to listen to the podcast (25 minutes, 16 seconds)
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VideoNuze Podcast #490: Reviewing Apple TV+ and Where It Fits In Long-Term
I’m pleased to present the 490th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
On this week’s podcast, Colin and I review Apple TV+ which launched this past week, and look ahead to what its strategic value may be to Apple in the long-term. One of things we both observed quickly is that there isn’t really even a distinct Apple TV+ experience. Rather it’s just a name Apple has given to a set of original programs that live within Apple’s TV app, which also prominently features programs from other providers like HBO, Amazon, etc. This is in line with what I expected.
With this positioning, it seems clear that Apple’s primary goal is to make the TV app a hub for a viewer’s whole TV experience. The Apple originals (or “Apple TV+”) are really just an extra incentive to use the TV app. All of this leads us to wonder whether Apple will eventually drop the $4.99/mo charge entirely and just consider the originals a marketing expense to keep users within the iPhone ecosystem. That could also mean an iPhone plus video/music/services package (“Apple AllPass?”) for one monthly price could be on the horizon.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 24 seconds)
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VideoNuze Podcast #487: Digging Into Netflix’s Path Forward
I’m pleased to present the 487th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Netflix reported its Q3 ’19 results this week, the last quarter before the onslaught of new SVOD competition begins from Disney+, Apple TV+, HBO Max and Peacock, among others.
In this week’s podcast Colin and I discuss the Q3 results, which were strong internationally and decent in the U.S. (better than Q2 ’19, but still well down from Q2 ’18 and below Netflix’s own forecast). But we focus mainly on where things go from here.
We agree that the days of Netflix’s robust U.S. growth are almost certainly over. But we also think Netflix’s content remains highly competitive and international could continue expanding strongly in the short-term, depending on how quickly Disney+ rolls out to other geographies. In short, there is a lot of uncertainty given all the new choices coming to market.
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Click here to listen to the podcast (24 minutes, 39 seconds)
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VideoNuze Podcast #486: Hulu Enables Downloads; Disney-Amazon Clash
I’m pleased to present the 486th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Colin and I were both excited to see Hulu launch a mobile video downloading feature this week. Hulu had teased the feature over a year ago. As Colin notes though, because it’s only available with the Hulu (No Ads) service and only on iOS devices, just around 15% of Hulu’s overall subscribers will gain access to downloading (at least for now).
We then discuss reports that Disney doesn’t yet have an agreement with Amazon for its forthcoming Disney+ service to be included in Fire TV devices. The deal is held up due to Amazon’s attempt to wrangle more ad inventory in Disney’s other apps. The situation is typical of the complex and sometimes competitive relationships between big media and technology companies today.
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Click here to listen to the podcast (22 minutes, 25 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Devices, Downloads, Podcasts, SVOD
Topics: Amazon, Disney, Hulu, Podcast
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VideoNuze Podcast #485: Research Shows Relationship Between Sports and Pay-TV
I’m pleased to present the 485th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
On this week’s podcast we discuss highlights of a recently released sports and news consumer survey conducted by consulting firm Altman Vilandrie & Company. Catching our attention was how well virtual pay-TV operators are doing with regular sports viewers. This reflects how much emphasis vMVPDs have put on adding sports networks to their packages (and also indicates why their prices are rising).
There was a lot of other interesting data related to sports and news consumption by age, type of sports, different services and more in the survey.
If you’d like to learn more about the full survey results, contact Matt Del Percio at Altman Vilandrie & Company.
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Podcasts, Skinny Bundles, Sports
Topics: Altman Vilandrie , Podcast
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VideoNuze Podcast #484: New Industry Data on Connected TVs and Cord-Cutting
I’m pleased to present the 484th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
On this week’s podcast we discuss newly released industry data from FreeWheel’s Q2 ’19 Video Marketplace Report, Roku’s Cord-Cutting 2019 study and Manatt-Vorhaus Advisors Digital Strategy study.
Each contains insights about the video industry and fast-changing viewer behaviors. In particular, we focus on the dominance of connected TVs in video ad views, new trends in cord-cutting and the rising usage of smartphones among younger audiences.
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Click here to listen to the podcast (21 minutes, 36 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Cord-Cutting, Devices, Podcasts
Topics: FreeWheel, Podcast, Roku, Vorhaus Advisors
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VideoNuze Podcast #483: Top Takeaways from IBC
I’m pleased to present the 483rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Colin was attending IBC show in Amsterdam and on this week’s podcast, he shares his key takeaways from the show related to multiple CDN management, data, artificial intelligence and machine learning for business optimization. Colin also touches on a few emerging technology solutions he saw that could have a big impact on the industry’s future.
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Click here to listen to the podcast (22 minutes, 8 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Podcasts, Technology
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VideoNuze Podcast #482: Assessing Apple TV+; TiVo Report Shows Shifting Behaviors
I’m pleased to present the 482nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
First up this week Colin and I assess the prospects for Apple TV+, now that we know the full details of pricing, promotion, devices and content. I really like how Apple TV+ is being bundled for free for a year for Apple device buyers as an easy on ramp to give the service a try. Colin agrees, but cautions that absent Android support, Apple TV+ remains mainly an effort to bolster the Apple ecosystem, not close to a full competitor to other SVOD services.
Colin then shares key data from TiVo’s latest Video Trends report, which finds the video market’s competition continuing to intensify. Free, ad-supported services like Pluto TV and Tubi are growing strongly, TV networks’ sites are slipping and surprisingly, virtual MVPDs appear to be losing some viewership.
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Click here to listen to the podcast (22 minutes, 37 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Topics: Apple TV, Podcast, TiVo
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VideoNuze Podcast #481: Viewers Move to Online Sources as Default
I’m pleased to present the 481st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
On this week’s podcast we explore research from Hub Entertainment which found viewers are now almost equally split between using pay-TV and an online source as their default way to watch TV. It’s a meaningful change from just a year ago and is still further evidence of how much viewers’ behaviors are changing.
Still more change is coming soon as Disney+ comes to market, and we discuss new UBS research which found the service already has very high levels of awareness and intended interest. As Disney+ audience builds this could also impact the incumbents’ status as the default.
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Click here to listen to the podcast (18 minutes, 43 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Podcasts
Topics: Hub Research, Podcast
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VideoNuze Podcast #480: Stakes Keep Increasing for Apple’s Original Programming as Transactional Video Declines
I’m pleased to present the 480th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
The stakes keep increasing for Apple’s original programming, as the company has reportedly upped its commitment to the initiative to $6 billion. As Colin and I discuss, the company is likely starting to realize just how much it will take to put its Apple TV+ SVOD service on the map. Colin suggests a studio acquisition may even be essential, and suggests possibly Sony Pictures.
All this is unfolding against a rapidly declining transactional video market, in which Apple has been a key player, with consumer behavior moving to subscriptions.
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Click here to listen to the podcast (22 minutes, 5 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Devices, Indie Video, Podcasts
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VideoNuze Podcast #479: Pay-TV’s Q2 Subscriber Losses; Viacom-CBS Upside
I’m pleased to present the 479th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Q2 was a very tough quarter for pay-TV operators, with cord-cutting soaring to a record level. This week we dive into the numbers and discuss why things have changed so dramatically since Q2 ’18. Then we transition to the Viacom-CBS deal, which was formally announced this week. Colin sees substantial upside, leveraging Pluto TV, which Viacom acquired earlier this year.
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Click here to listen to the podcast (21 minutes, 20 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Cord-Cutting, Deals & Financings, Podcasts
Topics: AT&T, CBS, Leichtman Research Group, Podcast, Viacom
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VideoNuze Podcast #478: Roku’s Momentum; Industry Data Supports CTVs
I’m pleased to present the 478th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
We lead off this week discussing Roku’s strong Q2 ’19 results, including a 36% increase in player unit sales, which the company said was the highest in the growth in the past nine quarters. The results bucked industry research from Parks that Colin and I were just expressing surprise at on last week's podcast, which said streaming media player sales were leveling off. On top of brisk player sales, Roku continues to dramatically expand its platform revenues, which include ad sales and OS licensing.
Data from Conviva and Pixability this week provides additional evidence of connected TV’s rising viewing share. Finally this week, we explore the dynamics behind a recent Comcast Spotlight report showing TV usage increasing.
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Click here to listen to the podcast (21 minutes, 44 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Topics: Comcast, Podcast, Roku
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VideoNuze Podcast #477: Reviewing New Industry Data on Streaming Devices and Consumption
I’m pleased to present the 477th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Colin and I were both following new industry data out this week. First, Parks Associates shared insights on the streaming media player market, which surprised both of us as having essentially flatlined since last year, with Roku and Amazon now having 70% combined market share. By contrast, Colin notes that recent comScore data showed smart TV sales continuing to grow strongly.
Then we shift to reviewing data from a new global survey released by Limelight Networks, showing the U.S. leading 8 other countries with 42% daily streaming and downloading activity. The survey also revealed that nearly 82% of 26-35 year old respondents are streaming or downloading on a weekly basis.
We also provide a little commentary upfront on AT&T’s plan to drop the DirecTV Now name, since we just speculated on AT&T’s video plans on last week’s podcast.
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Click here to listen to the podcast (22 minutes, 3 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Topics: Limelight Networks, Parks Associates, Podcast
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VideoNuze Podcast #476: Can AT&T Put Its Video Puzzle Pieces Together?
I’m pleased to present the 476th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
AT&T had a tough Q2 in video, with a losses of 778K traditional subscribers (DirecTV plus U-verse) and 168K DirecTV Now subscribers. In today’s podcast we discuss AT&T’s road forward from here in video which rests on 3 pillars: traditional DirecTV and AT&T TV and HBO Max, neither of which has launched yet. In the podcast we discuss the pros and cons of each and what impact they’ll likely have in the market.
In short, AT&T has lots of strong video assets but it’s not quite clear how the puzzle pieces will be put together to create competitive differentiation. What is certain though is that with loss of nearly a million video subscribers in Q2 and a huge debt load to reduce, there is significant urgency for AT&T to figure it all out.
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Click here to listen to the podcast (22 minutes, 58 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Topics: AT&T, DirecTV Now, Podcast
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VideoNuze Podcast #475: Is Netflix’s Q2 ’19 Subscriber Slowdown a Short-Term Blip or Start of a Long-Term Trend?
I’m pleased to present the 475th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Was Netflix’s Q2 ’19 subscriber slowdown a short-term blip or the start of a long-term trend? This is the question Colin and I dig into on this week’s podcast.
This week Netflix reported its first-ever domestic streaming subscriber loss, dropping 130K paid subscribers to end the quarter with 60.1 million paid subscribers. The loss compared with a forecasted gain of 300K and a gain of 870K a year ago in Q2 ’18. And internationally, Netflix gained 2.83 million paid subscribers to end the quarter with 91.5 million subscribers, compared with a forecasted gain of 4.7 million and a gain of 4.6 million a year ago in Q2 ’18. So all in, Netflix’s global subscriber gain dropped roughly in half, from 5.45 million in Q2 ’18 to 2.7 million in Q2 ’19.
Netflix blamed a weak Q2 content slate and to a lesser extent price increases in the U.S. and expects Q3 to return to typical growth. But Colin and I note new SVOD dynamics ahead that could scramble things such as the loss of key content like “Friends” and “The Office,” strong entrants like Disney+ and HBO Max. It’s hard to tell how it all shakes out just yet.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 4 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!
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