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Inside the Stream: Nielsen and Gracenote SVOD Data, YouTube Extends TV Lead
This week we discuss key findings in Gracenote’s Data Hub, including SVOD content libraries’ composition, genre, mood, exclusivity and geographic production. The data is sorted in a number of helpful ways that reveal the strategies and strengths of the top SVOD providers.
We then shift to new data from Nielsen’s The Gauge, showing YouTube’s continued dominance in aggregate TV/video viewing, which nudged up to 12.4% in April, 2025. Other top content providers’ shares were relatively unchanged. Unrelated, we also touch on Google’s new AI video generator Veo 3 and other video AI tools, which look poised to have a significant impact on the market.
Listen to the podcast to learn more (25 minutes, 18 seconds)
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Topics: Gracenote, Nielsen, Podcast