Nielsen

Inside the Stream: SVOD Matures, WBD Deal Impacts TV Audience Shares Posted on 02-27-2026
First up this week we discuss Antenna’s new State of Subscriptions report, which shows a maturing SVOD market with single-digit subscriber growth in 2025. Spike days of acquisition continue...
Inside the Stream: Streaming Beats Traditional TV, With Tubi’s Help Posted on 06-20-2025
In May, 2025 a milestone was reached according to Nielsen’s The Gauge: total streaming viewership surpassed total broadcast plus cable viewership for the first time. Streaming had a 44.8%...
Inside the Stream: Nielsen and Gracenote SVOD Data, YouTube Extends TV Lead Posted on 05-30-2025
This week we discuss key findings in Gracenote’s Data Hub, including SVOD content libraries’ composition, genre, mood, exclusivity and geographic production. The data is sorted in a number of...