Nielsen
VideoNuze Analysis (95 items)
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VideoNuze Podcast #501: Roku Reports a Strong Q4; Nielsen Data Shows Viewer Growth Ahead
Posted on 02-14-2020
I’m pleased to present the 501st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. This week we discuss Roku’s Q4 and full year 2019...
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Nielsen’s New Research Shows It’s Still Very Early Innings For OTT
Posted on 02-11-2020
If you’re following media coverage of the “streaming wars” these days, you might think that the viewers have all but abandoned traditional TV. But Nielsen’s February 2020 Total Audience...
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Research: Connected TV Dominates Mobile Video
Posted on 07-02-2019
Yesterday, Nielsen released its Q1 ’19 Total Audience Report, which among other things showed that connected TV consumption continues to dominate mobile video. For adults 18+ Nielsen found connected...
News from Around the Web (341 items)
- Number Of TV Channels Received By U.S. Households Falls Dramatically Mediapost - 02-14-2020
- Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test Adweek - 01-07-2020
- Nielsen Gen-Z Study On Sports TV, Video Usage Finds The More Action, The Better Mediapost - 12-19-2019
- YouTube Integrates Nielsen TV Data Into Google Reach Planner Mediapost - 11-21-2019
- Fewer Broadcast Prime-Time Shows With 10 Million-Plus Viewers This Season Mediapost - 11-18-2019
- Nielsen Plans Consumer Unit Spinoff After Elliott Pressure Bloomberg - 11-07-2019
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