Nielsen
VideoNuze Analysis (103 items)
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Nielsen’s New Viewership Pie Chart is Valuable, But Keep an Eye on Younger Viewers’ Patterns
Posted on 06-21-2021
Late last week Nielsen released The Gauge, a pie chart representation of the total time Americans spent watching cable TV, broadcast TV and streaming services. It is a valuable...
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Nielsen Launches Streaming Video Ratings Service
Posted on 04-22-2021
Nielsen has launched Nielsen Streaming Video Ratings to provide total viewership and audience demographic insights such as race/ethnicity, household income, device types inside the home and location. The data...
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VideoNuze Podcast #555: Higher CTV Usage Translates to Ad Revenue Gains
Posted on 04-02-2021
Welcome to the 555th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. This week we discuss new data from FreeWheel and
News from Around the Web (365 items)
- Netflix’s Reed Hastings Wants to See HBO Max on Nielsen’s Streaming Leaderboard Variety - 06-17-2021
- Nielsen Now Knows When You Are Streaming NY Times - 06-18-2021
- Nielsen Invests in New TV Ratings Platform After Selling $2.4 Billion Unit WSJ - 05-24-2021
- Nielsen's TV ratings mess could be tipping point in its dominance AdAge - 05-14-2021
- Nielsen Confirms Undercount of Pandemic TV Viewership Following Standoff With Networks Adweek - 05-10-2021
- TV Networks Demand Nielsen Submit to Audit in Battle Over Coronavirus Audience Counts Variety - 04-15-2021
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