Nielsen
VideoNuze Analysis (96 items)
-
Effectv’s White Paper is Latest Reminder to Balance Linear TV and OTT Advertising
Posted on 03-11-2020
Effectv, which was recently re-branded from Comcast Spotlight, has released a new white paper, “OTT and Its Place in the TV Ecosystem.” The paper is yet another reminder that linear...
-
VideoNuze Podcast #501: Roku Reports a Strong Q4; Nielsen Data Shows Viewer Growth Ahead
Posted on 02-14-2020
I’m pleased to present the 501st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. This week we discuss Roku’s Q4 and full year 2019...
-
Nielsen’s New Research Shows It’s Still Very Early Innings For OTT
Posted on 02-11-2020
If you’re following media coverage of the “streaming wars” these days, you might think that the viewers have all but abandoned traditional TV. But Nielsen’s February 2020 Total Audience...
News from Around the Web (342 items)
- Coronavirus Shutdowns Could Increase Viewers’ Content Consumption By 60%, Per Nielsen Data Tubefilter - 03-16-2020
- Number Of TV Channels Received By U.S. Households Falls Dramatically Mediapost - 02-14-2020
- Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test Adweek - 01-07-2020
- Nielsen Gen-Z Study On Sports TV, Video Usage Finds The More Action, The Better Mediapost - 12-19-2019
- YouTube Integrates Nielsen TV Data Into Google Reach Planner Mediapost - 11-21-2019
- Fewer Broadcast Prime-Time Shows With 10 Million-Plus Viewers This Season Mediapost - 11-18-2019
Connect with VideoNuze
Exclusive News Roundup
- ViacomCBS Withdraws 2020 Financial Guidance, Plans Cost-Saving Moves Variety
- Magna: Olympics Postponement Hits Linear TV Hard, Digital Growth Dips To Single Digits AdExchanger
- Movies Anywhere is bringing its digital film locker to LG’s TVs The Verge
- TV Ad Revenues To See Sharp 40% Decline in 2Q, Moderating Drops Through 2020 Mediapost
- A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV Adweek
- As COVID-19 Upends TV Ad Sales, Networks and Buyers Enact New Strategies Adweek
