Nielsen

Inside the Stream: Streaming Beats Traditional TV, With Tubi’s Help Posted on 06-20-2025
In May, 2025 a milestone was reached according to Nielsen’s The Gauge: total streaming viewership surpassed total broadcast plus cable viewership for the first time. Streaming had a 44.8%...
Inside the Stream: Nielsen and Gracenote SVOD Data, YouTube Extends TV Lead Posted on 05-30-2025
This week we discuss key findings in Gracenote’s Data Hub, including SVOD content libraries’ composition, genre, mood, exclusivity and geographic production. The data is sorted in a number of...
Inside the Stream: Linear TV and Pay-TV Decline; Subtitles; Roku Adds Local TV News Posted on 08-18-2023
First up on Inside the Stream this week Colin and I discuss the latest data from Nielsen’s The Gauge report. While it said that “linear TV” viewing fell below 50%...