Nielsen
VideoNuze Analysis (92 items)
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Nielsen: 68% of U.S. Households Have a Connected TV Device
Posted on 03-21-2019
68% of U.S. households had a connected TV device (smart TV, streaming device or enabled gaming console) as of September, 2018 according to Nielsen’s new Q3 2018 Total Audience...
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VideoNuze Podcast #430: Setting the Record Straight on Linear Viewing; Comcast Integrates Amazon Prime Video
Posted on 08-03-2018
I’m pleased to present the 430th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. This week Nielsen released its Q1 ’18 Total Audience...
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SpotX Adds Nielsen Data for Connected TV Audience Measurement
Posted on 05-01-2018
In another sign of how important connected TVs are becoming for ad-supported content, supply-side platform SpotX announced this morning that it is offering advertisers enhanced audience measurement for ad...
News from Around the Web (328 items)
- Nielsen Launches New Advanced Ad Division Focused on Smart TVs Multichannel News - 02-21-2019
- Ratings bombshell: In two years, network TV demos plummeted 27 percent AdAge - 01-28-2019
- Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years TechCrunch - 01-15-2019
- Nielsen Adds YouTube To Total Ad Ratings Mediapost - 01-07-2019
- A+E Joins Nielsen Test of Linear Dynamic Ad Insertion B&C - 11-29-2018
- New TV Season, Same Sinking Viewing Numbers Mediapost - 11-13-2018
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