Antenna

Inside the Stream: Advertising’s Growing Importance for Streaming Posted on 05-22-2026
This week we discuss new research from Omdia, Hub and Antenna, all of which underscores the growing importance of advertising for streaming, across FASTs and premium SVOD. Omdia forecasts...
Inside the Stream: YouTube’s Record Q1, Roku’s Howdy Hits 1 Million Subscribers Posted on 05-01-2026
YouTube’s Q1 ad revenue approached $10 billion, up 11% vs. last year and around 25% vs. two years ago. YouTube said that both direct response and brand advertising were strong....
Inside the Stream: SVOD Matures, WBD Deal Impacts TV Audience Shares Posted on 02-27-2026
First up this week we discuss Antenna’s new State of Subscriptions report, which shows a maturing SVOD market with single-digit subscriber growth in 2025. Spike days of acquisition continue...