TiVo released its Q4 Video Trends Report for North America (available here), and on this week’s Inside the Stream we discuss several key takeaways. In particular, viewers are simplifying their video services bundles, with the number dropping again to just under 10. Meanwhile viewers’ average monthly spend dropped to approximately $157, down from $189 just 2 years ago. We also discuss findings related to sports fragmentation and loyalty to incumbent smart TV OS.

Separate, we also highlight data from IAB’s 2025 Digital Video Ad Spend and Strategy Report, available here.

Listen to the podcast to learn more (29 minutes, 43 seconds)

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