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AT&T’s Acquisition of Time Warner Didn’t Make Sense to Begin With
AT&T is spinning off WarnerMedia to Discovery, just 4 1/2 years since it announced it was acquiring Time Warner (as WarnerMedia was then known) and just three years since the deal actually closed, following exhaustive regulatory challenges and litigation. For AT&T, the U-turn in strategy is a tacit admission that it didn’t realize the benefits it touted as the rationale for the deal.
That’s no surprise because, as I said at the time, the benefits were illusory and were completely out of synch with realities that broadband, streaming and connected TV were driving. The press release announcing the Time Warner acquisition was filled with corporate gobbledygook such as “The future of video is mobile and the future of mobile is video” and “Combined company positioned to create new customer choices - from content creation and distribution to a mobile-first experience that’s personal and social.”Categories: Cable Networks, Deals & Financings, Telcos
Topics: AT&T, Discovery, Time Warner, WarnerMedia
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Upcoming AT&T Watch Skinny Bundle Will Take “Video as Bait” Strategy to New Level
Almost a year ago, in a post titled “Video is Quickly Becoming Bait for Wireless Carriers to Lure and Retain Subscribers,” I detailed how big carriers were aggressively discounting and bundling various video services in order to support their wireless businesses.
Last Thursday we got a glimpse of how the “video as bait” strategy is soon going to be taken to a new level. In court testimony concerning AT&T’s proposed acquisition of Time Warner, AT&T’s CEO Randall Stephenson said that in the coming weeks the company would launch a $15/month sports-free skinny bundle dubbed “AT&T Watch.” As CNN reported, the kicker is that for AT&T’s unlimited wireless subscribers, the service would be free. As such, it is the most dramatic example yet of how wireless companies see video as little more than a bonus feature to drive their core businesses.Categories: Skinny Bundles, Telcos
Topics: AT&T, Time Warner
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VideoNuze Podcast #400: The Top 10 Online Video Stories of 2017
I'm pleased to present the 400th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
In this week’s podcast Colin and I discuss our top 10 online video stories of 2017. It’s been another incredibly busy year with tons of industry innovation and progress. As always, it has been a lot of fun to analyze all of this and report on it. Let us know what you think of our choices, whether you agree or disagree!
Listen in to learn more!
Click here to listen to the podcast (35 minutes, 45 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!
Unless there’s some big news, this will be my last post for 2017.
Happy Holidays to all!Categories: Advertising, Deals & Financings, Devices, Podcasts, Skinny Bundles, Social Media, SVOD, Telcos
Topics: Amazon, Apple, AT&T, DirecTV Now, Disney, Facebook, Netflix, Podcast, Roku, Sling TV, T-Mobile, Time Warner, Verizon, YouTube TV
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DOJ’s Suit Against AT&T-Time Warner Deal Ignores Industry Realities
Yesterday the U.S. Department of Justice’s Antitrust Division sued to block AT&T’s proposed $108 billion acquisition of Time Warner. The suit breaks with decades of past practice where the DOJ has permitted “vertical mergers” (deals between companies operating in different segments of an industry) accompanied by certain operational limitations (so-called “behavioral remedies”). AT&T has pledged to counter sue, which means the deal’s outcome will now be decided in court.
Though I’m not a lawyer, I’m willing to bet that AT&T is going to prevail for one simple reason: the DOJ’s complaint virtually ignores realities in the TV and video industries. It is only by ignoring these facts that the DOJ is able to lay its foundation for asserting that the AT&T-Time Warner would have too much power, potentially harm competitors and stifle innovation. AT&T’s task is to demonstrate the DOJ’s foundation is faulty, and therefore that its decision to block the deal is unfounded.Categories: Deals & Financings, Regulation, Skinny Bundles
Topics: AT&T, Time Warner
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VideoNuze Podcast #395: Will the AT&T - Time Warner Deal Get Approved?
I’m pleased to present the 395th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Many thanks to Brightcove, this week’s podcast sponsor. Brightcove will be presenting insights on server-side ad insertion at our SHIFT Programmatic conference on Nov. 29th.
The Justice Department’s Antitrust Division has reportedly put 2 unpalatable options in front of AT&T to gain approval for its proposed acquisition of Time Warner: divest Turner (including CNN) or divest DirecTV, which was only acquired 2 years ago.
On today’s podcast, Colin and I discuss how incongruous it feels for the government to assert AT&T will be gaining too much market power by acquiring Time Warner. To the contrary, Colin and I believe the market power of all incumbent media and telecom companies has dramatically decreased as big digital players like Google, Amazon, Apple, Netflix, Facebook, etc. have become leaders in advanced advertising and subscription business models.
Recognizing the massive disruptions, including accelerating cord-cutting, established providers are scrambling to reinvent themselves, with Disney’s decision to go direct to consumer with its most premium content the best example. We discuss how government limits on the ways established companies can reposition themselves for this era would be a major limitation.
Listen in to learn more!
Click here to listen to the podcast (23 minutes, 31 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Deals & Financings, Podcasts, Telcos
Topics: AT&T, Podcast, Time Warner
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Antitrust Head Delrahim in Hot Seat on AT&T - Time Warner Deal
No doubt you’ve already heard about the remarkable turn of events in the saga of AT&T’s acquisition of Time Warner. As reported by multiple news outlets yesterday, the Justice Department’s Antitrust division is apparently telling AT&T it would have to commit to either divesting Turner (including CNN) or DirecTV in order to gain regulatory approval for the deal. Both are totally unpalatable to AT&T.
All of this puts Makan Delrahim, the recently confirmed head of the Antitrust division in the hot seat. Assuming he decides to block the deal and AT&T then sues the government, it will fall to Delrahim to make the government’s case that absent any divestitures, the deal would be anti-competitive. The bar is even higher for Delrahim because when he was a professor at Pepperdine, he said in a telephone interview with Canada’s BNN that he did not see the deal as a “major antitrust problem.” He explained that any Antitrust objection must be based on a belief that the deal would “substantially lessen competition” by “very defined legal and econometric standards” and that the burden of proof is on the government to prove this in federal court.Categories: Deals & Financings, Regulation, Telcos
Topics: AT&T, Time Warner
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HBO to End Amazon Content Relationship As It Repositions for Future Under AT&T
On yesterday’s Time Warner Q1 ’17 earnings call, HBO’s CEO Richard Plepler said that the company’s content licensing deal with Amazon would not be renewed and therefore would expire at the end of 2018. The deal was originally announced in April, 2014 and allowed Amazon to include iconic series like “The Sopranos,” “The Wire,” “Deadwood” and others in its Prime Video service.
Although Plepler cited “an acceleration in our digital business” as the reason for the decision, I believe that the more important driver at work is a repositioning of how the immensely valuable HBO will be used when AT&T’s acquisition of HBO parent Time Warner occurs later this year (assuming regulatory approval is granted, which I think is very likely).Categories: Cable Networks, Mobile Video, Telcos
Topics: Amazon, AT&T, HBO, Time Warner
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AT&T - Time Warner: Two Plus Two Only Equals Four, Or Possibly Even Less
No doubt by now you’ve read all about AT&T’s plan to acquire Time Warner for approximately $85 billion - it was hard to miss the wall-to-wall press coverage over the weekend. As has been observed by a number of others, this deal is mostly about diversification, specifically AT&T’s desire to add another large revenue stream that offsets its declining wireless business.
Looked at through this lens, the deal represents a kind of “two plus two equals four” motivation; Time Warner brings a totally different set of revenues to AT&T, which makes the company less reliant on its sagging wireless business. If Time Warner can continue to perform at the same level as part of AT&T as it would have on its own, then AT&T wins because it achieved its diversification goal. The key of course is that AT&T didn’t overpay, in turn generating a suboptimal ROI. I’ll leave it to the Wall Street analysts to determine if the deal’s price is appropriate relative to Time Warner’s financial forecast.
Where the deal gets off track to me is the high falutin statements found in the companies’ press release that promise all kinds of benefits that are no more likely to happen as a result of Time Warner being owned by AT&T, and arguably, could actually be LESS likely to happen as a result of the deal. This is the risk that two plus two may actually LESS than four. This is the all too common outcome of many corporate mergers (with the infamous AOL-Time Warner one right at the top of the list).Categories: Deals & Financings, Telcos
Topics: AT&T, Time Warner
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VideoNuze Podcast #344: A Busy Week in the Video Industry
I'm pleased to present the 344th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week was busier than usual in the video industry and on today’s podcast, Colin and I discuss a number of news items that hit our radar. First we talk about the new Google-CBS deal for the upcoming Unplugged skinny bundle. Next up is VUDU’s Movies on Us, new free, ad-supported VOD service which we both think has potential. We then dig into Facebook’s new feature for advance scheduling and promoting live broadcasts. Finally we review LeEco’s new content and TVs (Colin attended the company’s big launch event this week.)
Clearly there was a lot happening this week as major players in the video industry continue jockeying for position. One news item that broke after we recorded is the rumor about AT&T acquiring Time Warner. That type of deal would be straight out of the Comcast-NBCU playbook and could trigger even more distribution-content tie-ups.
Listen in to learn more!
Click here to listen to the podcast (26 minutes, 17 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: FIlms, Live Streaming, Podcasts, Skinny Bundles
Topics: AT&T, CBS, Facebook, Google, LeEco, Podcast, Time Warner, VUDU
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VideoNuze Podcast #339: Turner Moves Toward Direct-to-Consumer; Tough Realities for Skinny Bundles
I'm pleased to present the 339th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
First up this week we discuss Time Warner’s investment earlier this week in You.i TV, a video app development platform. Colin notes that the acquisition furthers Turner’s strategy of owning its own technology and going direct-to-consumer. From my standpoint, You.i TV is critical in streamlining Turner’s app development across multiple connected devices, where viewing is migrating.
We then transition to talking about skinny bundle research from Altman Vilandrie & Co., which I wrote about yesterday. The data confirmed my skepticism about how difficult it will be for skinny bundle providers to offer sufficiently comprehensive channel lineups while still enticing subscribers with cost savings. We dig into some of the most salient data points.
(apologies, the recording quality was a little sub-par this week)
Listen now to learn more!
Click here to listen to the podcast (22 minutes, 16 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Apps, Cable Networks, Podcasts, Skinny Bundles
Topics: Altman Vilandrie , Podcast, Time Warner, Turner
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Video App Platform You.i TV Raises $12 Million, Led by Time Warner
Multi-screen video app platform You.i TV has raised a $12 million Series B round, led by Time Warner Investments and including new investor Vistara Capital Partners and existing investor Kayne Anderson Capital Advisors. Funds will be used for product development and channel partner development. You.i TV includes among its customers Sony Crackle, Turner Broadcasting, Rogers Communications and Corus Entertainment.
Categories: Apps, Deals & Financings, Technology
Topics: Time Warner, You.i TV
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VideoNuze Podcast #334: Debating Whether Hulu’s Skinny Bundle Makes Sense (Part 2)
I'm pleased to present the 334th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
In this week’s podcast, Colin and continue the debate we began back in early May (see here) about whether Hulu’s “skinny bundle” makes sense. We took up the debate again because earlier this week Time Warner announced that it was acquiring a 10% interest in Hulu and that its ad-supported cable networks would be included in the skinny bundle.
As I wrote on Wednesday, the deal seems to muddy Hulu’s skinny bundle proposition further. With all of the TW networks included, Hulu’s cost of programming also rises, in turn driving up the skinny bundle’s retail price. If the bundle ends up starting at $40, $50 or $60 per month, it won’t be able to create meaningful cost savings vs. pay-TV. Even with TW’s networks, there’s still the “Swiss cheese” risk inherent to all skinny bundles - not offering enough breadth to satisfy a family. If all that isn’t enough, Hulu will be competing with its best customers, a very risky approach.
Colin disagrees and thinks this is a big opportunity for networks to take more control of their destiny. Colin argues that given all the uncertainty of the video market, being able to experiment and get actionable insights from viewer data is valuable. In short, he only sees upside opportunity.
It’s a great debate and we’re both very eager to see how the Hulu skinny bundle will actually look when it’s introduced.
Listen now to learn more!
Click here to listen to the podcast (24 minutes, 2 seconds)
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Cable Networks, Podcasts, Skinny Bundles, SVOD
Topics: Disney, FOX, Hulu, Podcast, Time Warner
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With Time Warner’s Hulu Investment, Cable Networks Take Another Step Toward Disrupting Themselves
After months of rumors, Time Warner officially announced this morning that it was taking a 10% ownership interest in Hulu for approximately $580 million. Time Warner also announced that its ad-supported cable networks (TNT, TBS, CNN, etc.) will become part of Hulu’s “skinny bundle” set for launch early next year.
With Time Warner joining Disney and Fox in owning and guiding Hulu (along with Comcast, which is a silent partner), these 3 big cable and broadcast TV networks owners are taking the extraordinary risk of disrupting pay-TV, the very business model that has worked so well for them for decades.Categories: Cable Networks, Deals & Financings, Skinny Bundles, SVOD
Topics: Hulu, Time Warner
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VideoNuze Podcast #298; T-Mobile Disrupts Mobile Video, SVOD Licensing in Flux
I'm pleased to present the 298th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
T-Mobile announced something breakthrough earlier this week, with its new “Binge On” program that allows its subscribers to watch unlimited video from 24 different providers without it counting against their data plans. Granted video quality will be a modest 480p or better, but the significance here is that T-Mobile is enabling long-form viewing out of the home, without needing to hunt down a good WiFi connection or risk massive data plan overage charges.
Over 2 years ago, I questioned whether optimistic forecasts for mobile video consumption were realistic given expensive data plans. In fact, research has shown that most “mobile” video viewing actually occurs in the home. But with T-Mobile’s Binge On, it will be fascinating to see if other wireless carriers are compelled to do something similar, which would be a huge boon to video providers. Colin and I discuss the ramifications.
We then turn our attention to SVOD licensing, which is all over the board. Last week, Time Warner said it was going to pull back on SVOD licensing, but earlier this week AMC said it will continue to pursue a one year window. Meanwhile, Time Warner is now rumored to be investing in Hulu, in a deal that would include a content commitment. TV networks and studios are clearly caught between the short term appeal of SVOD revenue vs. the long term concern that it undermines the ecosystem. We dig into the issues.
Listen now to learn more!
Click here to listen to the podcast (21 minutes, 29 seconds)
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Click here to add the podcast feed to your RSS reader.The VideoNuze podcast is also available in iTunes...subscribe today!
Categories: Aggregators, Mobile Video, Podcasts
Topics: AMC, Hulu, Podcast, T-Mobile, Time Warner
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The 10 Biggest Online Video Stories of Summer 2014
September is here and that means summer 2014 is in the rear-view mirror. For online video and the broader video ecosystem, it was another busy few months, as viewers around the world continue to shift their consumption patterns, with many companies scrambling to keep pace. Below I've distilled my list of the 10 biggest online video stories of the summer - read on and let me know if I've missed something!
Categories: Advertising, Aggregators, Cable Networks, Cable TV Operators, Deals & Financings, Live Streaming, Sports, TV Everywhere
Topics: 21st Century Fox, Aereo, Amazon, Facebook, LiveRail, MoffettNathanson LLC, Netflix, NFL Now, Ooyala, PewDiePie, RTL, SpotXchange, Telstra, Time Warner, Twitch, World Cup, Xbox, YouTube
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VideoNuze Podcast #238 - Fox, Time Warner and the Imperative of Investing for the Future
I'm pleased to present the 238th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week we talk about the now fizzled Fox-Time Warner deal and the imperative of investing for the future. As I wrote, I think the deal's collapse is actually a positive outcome for Fox, as it was a risky bet to double down on the saturated and stressed pay-TV ecosystem. A more forward-looking, growth-oriented investment strategy would capitalize on changes being driven by online and mobile video.
Two of the biggest changes are among viewers and advertisers. Illustrating how younger viewers' attitudes are quickly evolving, we discuss new data showing YouTube stars are now more influential among American teens than Hollywood celebrities.
Meanwhile, underscoring how advertisers are now able to take their messages directly to consumers, we note that Nike dominated World Cup branded video viewership even though it wasn't even an official event partner. Another great example is Acura's creative sponsorship of Jerry Seinfeld's "Comedians in Cars Getting Coffee."
Last but not least, this week brought news that Netflix's subscription revenue for Q2 '14 edged out HBO's for the same period - an important milestone showing how OTT business models are coming of age.
Listen in to learn more!
Click here for previous podcasts
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Advertising, Cable Networks, Deals & Financings, Podcasts
Topics: 21st Century Fox, Jerry Seinfeld, Nike, Podcast, Time Warner, YouTube
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Why Rupert Murdoch is Actually Fortunate That Time Warner Stiff-Armed Fox
Late yesterday, Fox retracted its $80 billion proposed acquisition of Time Warner. The combination of a recalcitrant Time Warner, falling Fox stock price and need to significantly sweeten the deal all clearly deterred Rupert Murdoch from further pursuit.
From my perspective, this is a good outcome for Fox. Why? Because the deal was mainly premised on certain key assumptions about the pay-TV business that, in reality, are unlikely to play out as Fox hopes. It was dubious that Fox was ready to pay $80 billion for Time Warner and not even gain any entry to new growth markets, but that was basically the case.Categories: Cable Networks, Deals & Financings
Topics: 21st Century Fox, Time Warner
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VideoNuze Podcast #170 - Is Time Warner's CEO Spinning Multichannel's Value?; Extreme Reach's Cross-Media Reporting
I'm pleased to present the 170th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. First up today, Colin does a little trash talking of Time Warner CEO Jeff Bewkes. At a Deutsche Bank conference earlier this week, Bewkes said “We don’t think the multichannel bundle is becoming less of a good deal, we think it’s getting to be a better deal and we think it’s getting to be a better deal in the opinion of consumers,” Colin thinks this statement is complete baloney and cites specific research refuting Bewkes' assertions (more detail here).
We then shift gears to talk about online and mobile video advertising. It was a busy week on that front (more of what VideoNuze wrote is here). One that really caught my eye and I wrote about was from Extreme Reach. The company announced an innovative cross-media reporting suite that maps actual TV and online video ad impressions along with conversions. To my knowledge it's the first time such reporting has been possible, enabling buyers to have unprecedented insight into campaign ROI.
Listen in to learn more!
Click here to listen to the podcast (19 minutes, 47 seconds)
Click here for previous podcasts
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The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Advertising, Cable Networks, Cable TV Operators, Podcasts
Topics: Extreme Reach, Podcast, Time Warner
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Verizon Needs to Bring More than a Knife to the OTT Gunfight
Late yesterday Reuters reported that Verizon is looking at launching an online-only subscription service for streaming movies and TV shows outside its geographical footprint. While such a move initially seems disruptive to incumbents like Netflix and others, the folks at Verizon better remember the old adage about not bringing a knife to a gunfight; if they really want to compete, significant investments in content and promotions are going to be required. Even then, it's not yet clear to me how Verizon succeeds in this highly competitive space.
Categories: Aggregators, Telcos
Topics: Amazon, CBS, EPIX, HBO, Netflix, Starz, Time Warner, UltraViolet, Verizon, VUDU, YouTube
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1. Time Warner CEO Jeff Bewkes Flip-Flops, Now Admires Netflix
Certainly top on this week's unexpected list was Time Warner CEO Jeff Bewkes' newfound affection for Netflix, expressed in an interview with Charlie Rose at the Tribeca Film Festival (see below video, starting at the 4:40 point). Until now Bewkes has been withering in his derision for Netflix, famously comparing them to the Albanian army, and all but saying HBO would only offer its programs for streaming on Netflix when hell froze over.
But this week Bewkes totally flip-flopped, saying things like he looks at Netflix with a certain sense of "fondness," "Welcome brother" to the subscription business, "You've gotta admire them," "They've done a bold thing, a good thing in many ways," "They're offering a subscription service that is very valid and effective" and "They've got a lot of interesting stuff on there mostly that's available in other places but that's no criticism."
Categories: Aggregators, Cable Networks
Topics: HBO, Netflix, Time Warner