Friday, November 13, 2015, 7:45 AM ET|Posted by Will Richmond
I'm pleased to present the 298th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
T-Mobile announced something breakthrough earlier this week, with its new “Binge On” program that allows its subscribers to watch unlimited video from 24 different providers without it counting against their data plans. Granted video quality will be a modest 480p or better, but the significance here is that T-Mobile is enabling long-form viewing out of the home, without needing to hunt down a good WiFi connection or risk massive data plan overage charges.
Over 2 years ago, I questioned whether optimistic forecasts for mobile video consumption were realistic given expensive data plans. In fact, research has shown that most “mobile” video viewing actually occurs in the home. But with T-Mobile’s Binge On, it will be fascinating to see if other wireless carriers are compelled to do something similar, which would be a huge boon to video providers. Colin and I discuss the ramifications.
We then turn our attention to SVOD licensing, which is all over the board. Last week, Time Warner said it was going to pull back on SVOD licensing, but earlier this week AMC said it will continue to pursue a one year window. Meanwhile, Time Warner is now rumored to be investing in Hulu, in a deal that would include a content commitment. TV networks and studios are clearly caught between the short term appeal of SVOD revenue vs. the long term concern that it undermines the ecosystem. We dig into the issues.
Listen now to learn more!
Click here to listen to the podcast (21 minutes, 29 seconds)
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