Discovery
VideoNuze Analysis (26 items)
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Human Relationships Still Matter A Lot In Programmatic Era
Posted on 10-04-2018
While the “Mad Men” era of TV advertising was characterized by three-martini lunches, the current era is characterized by the push toward efficiency, most notably programmatic transactions that are data-enabled...
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New Discovery-Hulu Deal Raises vMVPD Profitability Question Again
Posted on 09-13-2018
Yesterday Hulu and Discovery announced that 5 additional Discovery-owned TV networks will now be included in Hulu with Live TV, the virtual multichannel video programming distributor (“vMVPD” or “skinny...
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Discovery’s $2 Billion Global Golf Deal Highlights OTT’s Potential
Posted on 06-04-2018
Discovery has signed a 12-year, $2 billion deal with the PGA Tour for global multi-platform live rights in 220 markets outside the U.S. for all PGA Tour properties. The...
News from Around the Web (131 items)
- YouTube TV Subscriber Growth Threatened by $10 Discovery Hike Variety - 04-12-2019
- Fox, Discovery Using SpotX, Clypd Combo for Cross Platform B&C - 04-11-2019
- YouTube TV Hikes Price to $50 per Month for All Customers After Inking Discovery Deal Variety - 04-10-2019
- OTT Overload: All the Media Companies Preparing to Launch New Streaming Services in 2019 Adweek - 12-27-2018
- Discovery Forms Digital Studios Group Headed by Vikki Neil Variety - 10-09-2018
- New streaming businesses open up new roles at big media companies Digiday - 08-09-2018
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