Discovery

Human Relationships Still Matter A Lot In Programmatic Era Posted on 10-04-2018
While the “Mad Men” era of TV advertising was characterized by three-martini lunches, the current era is characterized by the push toward efficiency, most notably programmatic transactions that are data-enabled...
New Discovery-Hulu Deal Raises vMVPD Profitability Question Again Posted on 09-13-2018
Yesterday Hulu and Discovery announced that 5 additional Discovery-owned TV networks will now be included in Hulu with Live TV, the virtual multichannel video programming distributor (“vMVPD” or “skinny...
Discovery’s $2 Billion Global Golf Deal Highlights OTT’s Potential Posted on 06-04-2018
Discovery has signed a 12-year, $2 billion deal with the PGA Tour for global multi-platform live rights in 220 markets outside the U.S. for all PGA Tour properties. The...