Extreme Reach

VideoNuze Podcast #455: How CTVs are Reenergizing 30-Second Ads; Password Sharing is a Nonissue Posted on 02-22-2019
I’m pleased to present the 455th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. Connected TVs are rapidly re-making the TV landscape and, according...
Research: CTV Ad Impressions More Than Doubled in 2018, Boosting 30-Second Ads Posted on 02-21-2019
Extreme Reach has released its Q4 and full year 2018 Video Advertising Benchmarks report, which further reinforces the ascendance of connected TV (CTV) viewing and monetization. Importantly, the ER...
Research: CTV Ad Impressions Continue to Gain Share Posted on 08-01-2018
Extreme Reach has released its Q2 ’18 Video Advertising Benchmarks report, further supporting the rise of connected TV viewing. In the quarter, CTV accounted for 38% of ad impressions, more...