Friday, June 16, 2023, 10:14 AM ET|Posted by Will Richmond
Colin has attended a couple conferences recently where some industry colleagues have likened FASTs to “cable TV 2.0.” On today’s podcast we discuss the distinct differences between FASTs and the traditional cable TV model, starting with the biggest one, which is that FASTs aren’t paid any type of carriage fee to be included on platforms (in fact, as we discuss, the opposite is often the case, with platforms requiring fees for promotion/visibility).
However, as Colin notes, one point of similarity between the models is the over-reliance on the electronic program guide (“EPG”) as a primary navigation aid for viewers. We discuss the limitations of the EPG, and how, with seemingly infinite FASTs scrolling by in an EPG, the viewer may have a “paradox of choice” experience, defaulting to TV/shows that are familiar. The EPG’s limitations is also prompting platforms to cap the number of FASTs it includes, and focus on those with well-known brands and franchises.
Listen to the podcast to learn more (30 minutes, 2 seconds)
- Inside the Stream: How Overlapping “Doom Loops” are Crushing the TV Industry
- Inside the Stream: Dissecting Netflix’s U.S. Account Sharing Cap, Limitations of Comcast’s NOW TV
- Inside the Stream: What are the Consequences of SVOD Library Cuts?
- Inside the Stream: 5 Key Takeaways from the VideoNuze’s Fourth Annual CTV Advertising Summit virtual