Inside the Stream: YouTube Ads in Q1 ’23, Pluto TV's Tony Play, Exploring AI DrakeFriday, April 28, 2023, 12:14 PM ET|Posted by Will Richmond
First up this week on Inside the Stream we discuss YouTube’s advertising revenue for Q1 ’23, which was $6.7B, down 2.6% from Q1 ’22 of $6.9B. Obviously growth, not contraction, is the goal, but given the huge headwinds blowing through the ad business, in my view, a slight dip can rightly be considered a clear win. And the quarters that YouTube is now lapping were extremely strong to begin with, so comps will be tough by definition.
We also spend a few minutes discussing YouTube’s four priorities outlined in the earnings call. I’m looking forward to attending YouTube’s NewFront presentations on Monday morning, especially “AI and the Future of Creative Transformation.”
Next up, we both like how Paramount is leveraging Pluto TV by having it stream “THE TONY AWARD: ACT ONE,” preceding the main Tonys broadcast on CBS and Paramount+ on June 11th. ACT ONE is a perfect example of how “shoulder content” that can drive free streaming viewership (helping build Pluto’s brand) while acting as lead gen for Paramount+ and maybe even a little incremental retention for pay-TV.
We expect to see a lot more of this “shoulder content on FAST” playbook run in the future elsewhere too. It’s a solid, synergistic play.
Last, we make a maiden foray into the intersection of AI, video and music, prompted by a well-reported - though maybe slightly over-dramatic - article in The Verge about “AI Drake.” It’s a bit of a head-spinner to keep track of the machinations, but the net of it is that - no surprise to anyone - generative AI is already kicking up some dust related to copyright and Fair Use.
Big players like Google and Microsoft will have to sort out what positions they ultimately want to stake out given their varied business interests. We do our best to decipher things and discuss implications. No easy answers here, but expect a lot more about AI on Inside the Stream in the future.
Listen to the podcast to learn more (31 minutes, 59 seconds)
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Categories: Advertising, FAST, Podcasts
Topics: Google, Microsoft, Paramount+, Pluto.tv, Podcast, YouTube