[VIDEO] FASTs – Road to Gold or Road to “SLOW?”Wednesday, March 1, 2023, 9:46 AM ET|Posted by Will Richmond
The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.
FASTs – Road to Gold or Road to “SLOW?”
Free ad-supported TV or “FAST” has become one of the buzziest terms in the streaming and CTV industries. Content providers are eagerly launching FAST channels to capitalize on two key trends: advertisers’ insatiable demand for premium CTV ad inventory and viewers’ SVOD fatigue as economic uncertainty escalates. All of this makes FASTs a “road to gold” in the short-term. But in the longer-term, is flooding the market with a lot of free premium programming going to precipitate "SLOW" – “SVOD Losses On the Way?” as viewers are further conditioned to consume free premium video via FASTs and expect ever-better shows to be accessible without payment required?
Beth Anderson – GM, FAST Channels, BBC Studios
Tejas Shah – SVP, Commercial Strategy and Analytics, FilmRise
Josh Sharma – VP of Advertising Partnerships, Allen Media Group
Aneessa Steilen – VP, Media and Distribution Marketing, Vevo
Eric John – VP, Media Center, IAB (moderator)
Categories: Advertising, Events, FAST
Topics: Allen Media Group, BBC, Connected TV Advertising PREVIEW: 2023, FilmRise, IAB, Vevo