• [VIDEO] FASTs – Road to Gold or Road to “SLOW?”

    The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

    FASTs – Road to Gold or Road to “SLOW?”
    Free ad-supported TV or “FAST” has become one of the buzziest terms in the streaming and CTV industries. Content providers are eagerly launching FAST channels to capitalize on two key trends: advertisers’ insatiable demand for premium CTV ad inventory and viewers’ SVOD fatigue as economic uncertainty escalates. All of this makes FASTs a “road to gold” in the short-term. But in the longer-term, is flooding the market with a lot of free premium programming going to precipitate "SLOW" – “SVOD Losses On the Way?” as viewers are further conditioned to consume free premium video via FASTs and expect ever-better shows to be accessible without payment required?

    Beth Anderson – GM, FAST Channels, BBC Studios
    Tejas Shah – SVP, Commercial Strategy and Analytics, FilmRise
    Josh Sharma – VP of Advertising Partnerships, Allen Media Group
    Aneessa Steilen – VP, Media and Distribution Marketing, Vevo
    Eric John – VP, Media Center, IAB (moderator)