[VIDEO] CTV UX Innovation – The 2023 RoadmapWednesday, March 1, 2023, 10:08 AM ET|Posted by Will Richmond
The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.
CTV UX Innovation – The 2023 Roadmap
CTV viewing experiences benefit from dynamic, constant innovation, which in turn bolsters the value of advertising inventory as brands look to execute more interactive campaigns that achieve ever-better returns on spending. With so much happening so fast, what are the key programming and advertising changes primed to enhance the CTV viewer experience, and how will they improve engagement and boost the performance of the market in 2023 and beyond? Join us for an insightful discussion of CTV’s innovation roadmap in 2023.
Ashley Arena – Head of Advanced Video Activation, PHD
Krista Panoff – SVP, Global Enterprise Development, Innovid
David Pudjunis – VP, Revenue Operations and Digital Partnerships, AMC Networks
Lance Wolder – Head of Strategy and Marketing, PadSquad
Mary Ann Halford – Partner, Altman Solon (moderator)
Categories: Advertising, Events, Technology
Topics: Altman Solon, AMC, Connected TV Advertising PREVIEW: 2023, Innovid, PadSquad, PHD