[VIDEO] Interview With TMB’s President and CEO Bonnie KintzerWednesday, March 1, 2023, 10:12 AM ET|Posted by Will Richmond
The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.
Interview With TMB’s President and CEO Bonnie Kintzer
How a Traditional Publisher is Succeeding with CTV and Streaming
The venerable magazines “Reader’s Digest,” “Family Handyman” and “Taste of Home” may not be first to mind when thinking of CTV and streaming. But their owner, TMB (formerly Trusted Media Brands), has an expansive vision of how its strong brands and their super-fans can be leveraged for success in the modern era. Turbocharging TMB’s growth are its 2021 acquisition of Jukin Media and a portfolio of digital-first brands. In this interview, TMB’s president and CEO Bonnie Kintzer explains how TMB is evolving and fully capitalizing on all of the opportunities of CTV and streaming.
Bonnie Kintzer – President and CEO, TMB (Trusted Media Brands)
Will Richmond – Editor and Publisher, VideoNuze (interviewer)
Categories: Advertising, Events
Topics: Connected TV Advertising PREVIEW: 2023, Trusted Media Brands