• Inside the Stream: Broadcasters’ SVODs Struggle, But Their FASTs Flourish

    Friday, September 1, 2023, 12:31 PM ET
    |
    Posted by Will Richmond

    This week on Inside the Stream, Colin and I discuss Comscore’s 7th annual State of Streaming report, which was just released. For CTV homes, Netflix leads with 74% reach, followed by YouTube, with 71%, though YouTube has 47 hours of viewing time per month, compared with 35 hours for Netflix. Despite billions of dollars of content and branding investments, broadcasters’ SVOD services lag in both metrics, though their FASTs, especially Pluto TV and and Tubi, are performing well.

    Listen to the podcast to learn more (23 minutes, 39 seconds)




    Browse all previous podcasts

    Subscribe to Inside the Stream
    Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

     

    Categories: Broadcasters, FAST, Podcasts, SVOD

    Topics: comScore, Podcast

  • CTV x AI PREVIEW 2025  leaderboard - 3-3-25

Also see:

Inside the Stream: Antenna’s CEO: SVOD Ad Plans Lead, Debunking Viewer Myths

Read More
© Copyright 2025. Broadband Directions LLC. All rights reserved.