comScore

New comScore OTT Intelligence Measures Viewership on Connected TVs Posted on 05-11-2017
comScore has taken the wraps off comScore OTT Intelligence, a new syndicated service that measures U.S. viewership of OTT content like Netflix, Amazon, Hulu and others on connected TVs....
Adobe and comScore Partner for Cross-Screen Measurement Posted on 03-22-2016
Adobe and comScore have announced a major new partnership this morning for improved cross-screen measurement, a thorny issue for all content providers and advertisers in an increasingly fragmented viewing...
Data is the New King [SHIFT VIDEO] Posted on 12-21-2015
At the recent SHIFT // 2015 Programmatic Video & TV Ad Summit, the data’s vital role in programmatic was a recurring them. In a dedicated morning session, “Data...