VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • Inside the Stream: 5 Key Takeaways from the 2023 IAB NewFronts

    Friday, May 5, 2023, 11:52 AM ET
    |
    Posted by Will Richmond

    I attended the 2023 IAB NewFronts earlier this week and today on Inside the Stream we discuss my 5 key takeaways. These include 1) connected TV as the dominant throughline in all the presentations, 2) an early shift in messaging around how CTV campaigns should move to more full/lower-funnel KPIs, 3) whether the overwhelming volume and pure free, ad-supported nature of FASTs should be concerning, 4) how CTV platform/glass ownership will be a critical competitive differentiator going forward, and 5) why, of the 14 presentations that I attended, three companies’ presentations stood out in particular.  

    Listen to the podcast to learn more (44 minutes, 51 seconds)




    Browse all previous podcasts

    Subscribe to Inside the Stream
    Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

     

    Categories: Advertising, Data, FAST, Podcasts

    Topics: Amazon, IAB, NewFronts, Podcast, Revry, Roku

  • CTV Advertising Summit 2023 - 4-13-23 - leaderboard

Also see:

Inside the Stream: How Overlapping “Doom Loops” are Crushing the TV Industry

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • Vudu Becomes New Streaming Home for AMC Theatres On Demand The Wrap
  • Verizon Intros First Bundle That Combines Netflix, Paramount+ With Showtime for a Discounted Price Variety
  • Netflix Shareholders Decline To Back Executive Compensation Packages After WGA Urged Rejection Of “Inappropriate” Pay During Strike Deadline
  • The Padres Spent Big on Players—Then Lost the TV Deal That Helps Pay for Them WSJ
  • Liberty Global and Warner Bros Discovery owners weigh deal for All3Media Reuters
  • Ambani’s JioCinema secures NBCUniversal titles, escalates Netflix and Disney rivalry TechCrunch
More News
CTV Advertising Summit 2023 - 4-13-23 - medium rectangle

Our Sponsors

  • CTV Advertising Summit 2023 - 4-13-23

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2023. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions