Inside the Stream: 5 Key Takeaways from the 2023 IAB NewFrontsFriday, May 5, 2023, 11:52 AM ET|Posted by Will Richmond
I attended the 2023 IAB NewFronts earlier this week and today on Inside the Stream we discuss my 5 key takeaways. These include 1) connected TV as the dominant throughline in all the presentations, 2) an early shift in messaging around how CTV campaigns should move to more full/lower-funnel KPIs, 3) whether the overwhelming volume and pure free, ad-supported nature of FASTs should be concerning, 4) how CTV platform/glass ownership will be a critical competitive differentiator going forward, and 5) why, of the 14 presentations that I attended, three companies’ presentations stood out in particular.
Listen to the podcast to learn more (44 minutes, 51 seconds)
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Categories: Advertising, Data, FAST, Podcasts
Topics: Amazon, IAB, NewFronts, Podcast, Revry, Roku