Monday, June 12, 2023, 11:10 AM ET|Posted by Will Richmond
The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.
Welcome and How CTV’s Omnipresence is Reshaping the TV and Advertising Industries
CTV is now omnipresent in U.S. households, in turn completely reshaping the TV industry. Viewers are embracing streaming and wide array of streaming choices. In this stage-setting session, one of the industry’s leading researchers lays out all most important data, including newly-released survey results underscoring the extent to which viewers are shifting their behaviors.
Bruce Leichtman – President and Principal Analyst, Leichtman Research Group (presenter)
Will Richmond – Editor and Publisher, VideoNuze (interviewer)
- Inside the Stream: 5 Key Takeaways from the VideoNuze’s Fourth Annual CTV Advertising Summit virtual
- [VIDEO] Unraveling the Measurement and Attribution Imperative
- [VIDEO] How Innovation is Driving the Value of Content and Advertising in CTV
- [VIDEO] Why CTV’s March to Full-Funnel/Lower-Funnel and Shoppable TV is Inevitable
- [VIDEO] Understanding CTV/Streaming Business Model Choices: Paid, Hybrid, FAST
- [VIDEO] Inside CTV’s Biggest Opportunities and Challenges - The Three Year Perspective