Monday, June 12, 2023, 11:00 AM ET|Posted by Will Richmond
The following video was recorded at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8, 2023.
Understanding CTV/Streaming Business Model Choices: Paid, Hybrid, FAST
Media executives face an array of business model choices for their streaming services: pure paid/SVOD, hybrid paid/ad-supported, FAST, or a combination. This insightful session will explore the strategic, financial and real-world foundations for choosing optimal CTV/streaming business models - especially when resources are highly constrained. And then, once decisions are made, how to stay the course in a really noisy environment.
Erick Opeka - Chief Strategy Officer and President, Cineverse
Rene Santaella - Chief Digital and Streaming Officer, Estrella Media
Robert Schildhouse - EVP, North America and GM, Group Marketing Services, BritBox
Brian Wallach - Chief Digital Officer, Extreme Reach
Jonathan Hurd - Partner, Altman Solon (moderator)
- Inside the Stream: 5 Key Takeaways from the VideoNuze’s Fourth Annual CTV Advertising Summit virtual
- [VIDEO] Unraveling the Measurement and Attribution Imperative
- [VIDEO] How Innovation is Driving the Value of Content and Advertising in CTV
- [VIDEO] Why CTV’s March to Full-Funnel/Lower-Funnel and Shoppable TV is Inevitable
- [VIDEO] Inside CTV’s Biggest Opportunities and Challenges - The Three Year Perspective
- [VIDEO] Welcome and How CTV’s Omnipresence is Reshaping the TV and Advertising Industries