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  • Inside the Stream: CTV Ad PREVIEW: 2024 Reveals Key Market Drivers

    Friday, March 1, 2024, 10:14 AM ET
    |
    Posted by Will Richmond

    Earlier this week VideoNuze held its Connected TV Advertising PREVIEW: 2024 virtual, featuring 19 industry executives speaking on 5 different sessions. In today’s podcast Colin and I discuss some of the key market drivers and themes we consistently heard.

    There are many reasons to be optimistic about CTV’s future growth, but also some challenges the industry faces. Across the sessions a theme we heard was that despite CTV’s rapid growth, it’s still relatively early in its evolution, with a lot of room for making CTV ads far more valuable than traditional TV’s 30-second format.

    (Note all of the session videos will be posted to VideoNuze early next week for on-demand viewing)

    Listen to the podcast to learn more (27 minutes, 11 seconds)


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    Categories: Advertising, Podcasts

    Topics: Connected TV Advertising PREVIEW: 2024

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About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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