VideoNuze Posts (26 items)
Innovid Acquires TVSquared to Strengthen Cross-Platform Measurement
Posted on 02-07-2022
Buy-side ad management platform Innovid has announced it will acquire TVSquared, a measurement platform for linear, connected TV and addressable TV. The deal’s value is $160 million, including $100...
[VIDEO] CTV’s Innovative Future
Posted on 02-01-2022
The following session was recorded at VideoNuze's Connected TV Advertising PREVIEW: 2022 virtual conference on January 27, 2022. CTV’s Innovative Future Continuous innovation has been at the heart of...
Research: CTV Ad Frequency Problem is “Highly Exaggerated”
Posted on 07-20-2021
At VideoNuze’s Connected TV Advertising Summit last month, one of the issues most often raised by speakers was frequency. Sometimes speakers articulated the issue through their lens as an industry...
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