Posts for 'Events'

Complimentary sign up is available for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 14th and 15th. In addition, all attendees will be entered to win two Smart Soundbars, generously provided by Roku.

As with prior Summits, we’ll be digging deep into all of CTV’s main opportunities and challenges at the CTV Ad Summit. You’ll hear from senior executives at ad buyers, content providers, technology companies and other stakeholders. The goal is to help attendees understand how to succeed as the world moves to a CTV/streaming-first approach.  

Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. To learn more about sponsorship and speaking opportunities please contact me.

COMPLIMENTARY SIGN UP NOW!

Please save the dates for VideoNuze’s third annual Connected TV Advertising Summit (virtual) on the afternoons of June 14th and 15th.

Connected TV advertising is booming and there is huge growth ahead. For example, eMarketer has raised its forecast for 2022 to $19 billion in the U.S. alone, up from $14.5 billion last year. And it is projecting CTV ad spending to exceed $34 billion by 2024.

The CTV Ad Summit program will feature one-on-one interviews, panel discussions, research presentations and case studies, providing a top-quality learning experience for attendees. If you're looking to succeed in CTV, the CTV Ad Summit will be a must-attend event.

The event web site, including complimentary registration, will be activated shortly and I’ll share many more details in the coming weeks, including the first group of sponsors.

If you’re interested in learning about sponsorship or speaking opportunities please contact Will Richmond.

Tomorrow and Thursday afternoons are VideoNuze’s Connected Advertising PREVIEW: 2022 virtual. And all attendees are eligible to win a Roku TV and Smart Soundbar. Don’t delay - sign up is complimentary!

PREVIEW will have over 25 speakers participating across 9 sessions on the 2 afternoons.  The conference is all about what’s ahead for CTV in 2022. Speakers  from the buy side and the publisher side dig into all the big opportunities and challenges including measurement, cross-platform, programmatic, innovation, formats, programming, consumer behaviors, and lots more. Each afternoon begins with detailed CTV growth forecasts, from GroupM and eMarketer, who both see CTV generating $30 billion+ annually in a few years.

If CTV success in 2022 is a top priority of yours, PREVIEW is a must-attend, deep-dive virtual event.

LEARN MORE AND SIGN UP NOW!

VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) will feature over 25 speakers representing all vantage points in the CTV industry. PREVIEW is coming up on January 26th and 27th afternoons, with complimentary sign up!

The program is also posted and we’ll have 9 sessions across the 2 afternoons, with speakers sharing insights about what they see coming in CTV in the year ahead. Day 1 will start with Brian Wieser, Global President, Business Intelligence at GroupM. Day 2 will start with Ross Benes, senior analyst at eMarketer. Each will be sharing their forecast for CTV revenues for the next 4-5 years and the key drivers.

Their sessions will be followed by deep dive sessions on the big picture outlook for CTV, programmatic CTV, innovation, the buy-side perspective and publisher perspective on CTV, what’s ahead for TV and digital media and lots more.

If you’re focused on CTV success in 2022, PREVIEW will be a must-attend virtual event.

Complimentary sign up now!

See all the confirmed speakers

I’m excited to share the first six sponsors for VideoNuze’s Connected TV Advertising PREVIEW: 2022 (virtual) on the afternoons of January 26th and 27th: Beachfront Media, DeepIntent, Innovid, Mediaocean, PubMatic and Roku. Their solutions are powering a significant part of the multibillion-dollar CTV advertising industry. I am extremely grateful for their commitment to the event.

Please visit the event web site for complimentary sign up and to learn more. I'll be posting the program and specific sessions in the coming days.

PREVIEW is the first industry event that is dedicated to understanding the year ahead for CTV advertising. Over the two afternoons, we'll be doing a deep dive into all of the big opportunities in CTV advertising in 2022 and also examine the key challenges. The program will feature a compelling mix of forecasts/presentations, fireside chat interviews and panel discussions.

I'm confident that PREVIEW will be a high-impact learning opportunity, helping everyone succeed in CTV in 2022 and beyond!

If you would like to learn more about the event or sponsorship opportunities, please contact me.

LEARN MORE AND SIGN UP NOW!

Last week was the Connected TV Advertising Brand Suitability Summit virtual, which featured 32 senior executives speaking on 10 sessions across two afternoons.

I have created two playlists with all of the session videos. The first is for the November 16th afternoon program, and the second is for the November 17th afternoon program. Just click to "Watch all of the videos now!" to see them.

In addition, below the two playlists you'll find a list of each of the 10 sessions with a link to pages that contains that session's specific video that can be embedded or linked to.

Enjoy!

Watch all of the videos now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

How the Tectonic Plates of the TV and Advertising Industries Are Shifting
The tectonic plates of the TV and advertising industries are shifting in front of our eyes. Every single bedrock industry assumption from as recently as 10 years ago is now up for grabs as streaming services, CTVs, cord-cutting and mobile disrupt the long-time, yet delicate, equilibrium. Learn the details of the shifts and the quantitative impact already being felt throughout the industries from one of the world’s savviest media analysts. Look ahead to 2022 and beyond for what to expect down the road.

- Michael Nathanson - Founding Partner, Senior Research Analyst, MoffettNathanson
- Will Richmond – Editor and Publisher, VideoNuze (interviewer)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

Understanding Brand Suitability’s Relationship with CTV Advertising
What exactly is brand suitability and what does it has to do with CTV advertising? Why is it so critical for the CTV ecosystem? Who’s responsible? Why is brand suitability something that  all industry participants need to understand? How is the industry moving beyond conventional notions of brand safety?

- Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
- Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
- Dani Wolinsky - Global Head, YouTube Ads Buying Experiences, Google
- David George - CEO, Pixability (moderator)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

Why DE&I is Integral to Connected TV Advertising’s Future
Connected TV is rapidly becoming one of the most important brand and business building channels for advertisers of all sizes. Amid its explosive growth, advertisers and agencies are increasingly realizing that connected TV also represents an enormous opportunity to reflect and advance society’s diversity and its evolving values. Learn why DE&I is integral to connected TV advertising’s future and the leadership initiatives being pursued.

- Karina Dobarro - EVP, Managing Partner, Horizon Media
- Pooja Midha - Chief Growth Officer, Comcast Advertising
- Danielle DeLauro - EVP, VAB (moderator)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

Closing the Gap Between Verification Technology and CTV
What if the industry could verify and digitally authenticate each and every impression prior to it being served or sold? Advertisers aren’t fully benefiting with existing measurement paradigms, and publishers are constantly being penalized by fraudulent activity. Imagine if players could make transactions in real time with full transparency. Learn about the CTV security system of the future.

- Asaf Greiner - GM, Verification, Mediaocean

Watch the session video!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

Multi-Platform Meets Brand Suitability: Best Practices
What are the best practices when optimizing for brand suitability across CTV, web, mobile multi-platform/omnichannel campaigns? What is the state of the art in managing/tracking/updating all these moving pieces and what does the technology roadmap look like?

- Joe Barone – Managing Partner, Brand Safety Americas, GroupM
- Rayna Elliott – SVP, Digital Strategy and Innovation, Horizon Media
- Natalie Gabathuler-Scully – SVP, Revenue Operations, Vevo
- Eric John – VP, Media Center, IAB (moderator)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

How CTV is Being Embraced Throughout the Ecosystem
Covid accelerated the most important trend in the TV ecosystem: the massive shift in viewership from linear TV to streaming, with ad budgets following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

- Natalie Bastian – SVP, Head of Marketing, Tubi
- James Brown – EVP, Content Distribution and Marketing, REVOLT
- Rene Santaella – EVP, Digital and Streaming Media, Estrella Media
- Sarah Shriver – VP, Global Content Monetization & Strategy, A+E Networks
- Colin Dixon – Founder and Chief Analyst, nScreenMedia (moderator)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

How to Manage CTV at the Intersection of Identity Management and Brand Suitability
How do brand suitability and identity/privacy/targeting and programmatic buying converge in CTV advertising? What are the unique challenges CTV faces given the fragmentation on both the buy and sell sides? How do the larger issues regulatory issues influence CTV’s future?

- Mike Law – President, Amplifi USA | Dentsu
- Adam Noble – Director, Connected TV Product Marketing, Index Exchange
- Marilois Snowman –  CEO, Founder, Mediastruction
- Lynda Clarizio – formerly President of U.S. Media at Nielsen Holdings (moderator)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

CTV Advertising: Evolving to the Full Funnel
CTV ad spending is exploding as advertisers follow viewers’ behavioral shifts in order to achieve their reach and frequency objectives. This “follow the eyeballs” strategy means there are years of strong growth ahead. But another important driver of CTV ad spending will be achieving “lower funnel” capabilities, driving advertisers’ specific KPIs. Learn how and when CTV will evolve into full funnel and what this means for the TV advertising industry.

- Jessica Masters – Director, East Coast Sales, Roku
- Mike Richter – VP, Global CTV Revenue Operations, Trusted Media Brands
- Josh Sharma – VP, Advertising Partnerships, Entertainment Studios
- Will Richmond – Editor and Publisher, VideoNuze (moderator)

Watch the session video now!

The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

Closing Interview – Bringing It All Together and Looking Ahead to 2022
An exclusive interview that brings together the various discussion threads from the entire conference, with insights about what’s ahead in 2022.

- Darline Jean – Global COO, Matterkind, a Kinesso Company
- Sarah Fay – Managing Director, Glasswing Ventures and former CEO, Aegis Media North America (interviewer)

Watch the session video now!

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

Earlier this week was VideoNuze’s Connected TV Ad Brand Suitability Summit virtual, which featured 32 senior executives speaking on 10 sessions across 2 afternoons (all session videos will be available on VideoNuze starting on Monday).

Some of the sessions focused more generally on the massive shift to CTV advertising, and what’s ahead, while others focused more specifically on brand suitability/safety, DE&I, measurement, identity management, brand building and multi-platform.

On today’s podcast, Colin and I discuss key takeaways from the conference - both the main opportunities being created by CTV advertising and also the important challenges that still must be addressed for it to reach its full potential.

One important conclusion that we agree on is that CTV’s ability to enable advertisers to target specific audience segments helps drive more diversity in content creation, which in turns helps foster more inclusivity and multiculturalism. All of this supports society’s evolution to great acceptance and tolerance, which should be critical goals for all.

CTV advertising’s opportunity is only going to grow in the new year, and there will be ongoing work to solve its challenges. To help better understand all of this, keep an eye for a save the date email from VideoNuze coming soon, announcing the January dates for our inaugural CTV Advertising: Preview 2022 virtual event!

Listen to the podcast (32 minutes, 54 seconds)

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A final reminder, tomorrow afternoon and Wednesday afternoon are VideoNuze’s Connected TV Advertising Brand Suitability Summit virtual, featuring 32 speakers on 10 sessions. Join hundreds of industry colleagues in what promises to be two afternoons of high-impact learning focused on CTV advertising, which is white hot. The conference features executive speakers from YouTube, GroupM, Kellogg’s, Tubi, Publicis, Roku, Dentsu, Horizon Media, UM, Vevo, Comcast Advertising, A+E Networks, Trusted Media Brands and many others.

Day 1 will kick off with a short presentation by Michael Nathanson of MoffettNathanson, one of the most astute Wall Street analysts of the media and advertising industries, who will share data on the market’s dramatic shifts, after which I’ll interview Michael. Day 1 will also include sessions on brand suitability’s relationship with CTV, why DE&I is integral to CTV’s future, CTV ad verification/transparency, and best practices in multiplatform.

Day 2 will feature sessions on how CTV is being embraced by all market participants, the new rules of brand building, identity management/measurement and how CTV is evolving to a full funnel medium. The conference will close with an interview with Matterkind’s Global COO Darline Jean who will bring together many of the discussion threads from the two afternoons and share what she expects in 2022.

Reminder that all paid registrants will be entered to win a 50-inch Roku TV and Smart Soundbar, generously provided by Roku.

Many thanks to our partners Pixability, Mediaocean, FreeWheel, Index Exchange and Roku, plus our Agency partners, Dentsu, GroupM, Horizon Media, Publicis Media and UM.

LEARN MORE AND REGISTER NOW!

Today only I’m pleased to offer complimentary signup for the Connected TV Advertising Brand Suitability Summit virtual, coming up next week, on Nov. 16th and 17th. The offer is available until tonight at 11:30pm ET. If you were planning to pay the $99 registration fee, I ask that you instead consider donating your fee (or any part of it) to a worthwhile veterans organization. As a little extra incentive, if you do so, and you email me your donor receipt, I will match the first 50 donations. Today is my birthday (I know, it’s hard to believe I’m 28 already), and so 11/11, Veteran’s Day, has always meant something extra to me.

When you visit the event web site, just click to register, and then in the ticket section look for the blue link “Enter promo code.” Click on it and enter VETS. Select “1” for the complimentary ticket, and “0” for the paid ticket. Then enter your information.

The Summit program includes 32 amazing speakers on 10 sessions across the two afternoons. Some of the sessions focus on more generally on the massive shift to CTV advertising, and what’s ahead, while others focus more specifically on brand suitability/safety, DE&I, measurement, identity management, brand building and multi-platform. If you’re partially or completely responsible for your company’s success in CTV advertising, I think you’ll get a ton out of the sessions (I’m confident in saying this because I’ve been a “fly on the wall” in all of them).

I am extremely grateful to the executives below who are taking time to share their insights:

Joe Barone - Managing Partner, Brand Safety Americas, GroupM
Natalie Bastian - SVP, Head of Marketing, Tubi
James Brown (JB) - EVP, Content Distribution & Affiliate Marketing, REVOLT Media
Lynda Clarizio - formerly President of U.S. Media, Nielsen
Yale Cohen - EVP, Global Digital Standards, Publicis Media
Danielle DeLauro - Executive Vice President, VAB
Colin Dixon - Founder and Chief Analyst, nScreenMedia
Karina Dobarro - EVP, Managing Partner, Horizon Media
Rayna Elliott - SVP, Digital Strategy and Innovation, Horizon Media
Sarah Fay – Managing Director, Glasswing Ventures and former CEO, Aegis Media North America (now Dentsu)
Natalie Gabathuler-Scully – SVP, Revenue Operations, Vevo
David George - CEO, Pixability
Asaf Greiner - GM, Verification, Mediaocean
Larry Harris - Founder and CEO, Alpha Precision Media
Darline Jean – Global COO, Matterkind, a Kinesso Company
Chelsea Jenkins - Director, Cultural and Inclusive Marketing, Kellogg Company
Eric John - VP, Media Center, IAB
Mike Law - President, Amplifi US | Dentsu
Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
Jessica Masters - Director of East Coast Sales, Roku
Pooja Midha - Chief Growth Officer, Comcast Advertising
Michael Nathanson - Founding Partner, MoffettNathanson
Adam Noble - Director, Connected Television Product Marketing, Index Exchange
Jackie Swansburg Paulino – Chief Product Officer, Pixability
Will Richmond - Editor and Publisher, VideoNuze
Mike Richter - VP, Global CTV Revenue Operations, Trusted Media Brands
René Santaella - EVP, Digital & Streaming Media, Estrella Media
Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
Josh Sharma - VP, Advertising Partnerships, Allen Media Group
Sarah Shriver - VP, Global Content Monetization & Strategy, A+E Networks
Marilois Snowman - CEO, Founder, Mediastruction
Dani Wolinsky - Global Head, YouTube Buying Experiences, Google

I’m also gratified to have Dentsu, GroupM, Horizon Media, Publicis Media and UM Worldwide - 5 of the biggest U.S. advertising agencies - as Agency Partners.

Many thanks to the Summit’s sponsors Pixability, Mediaocean, FreeWheel, Index Exchange and Roku.

SIGNUP NOW!

I’m really excited to announce the program for the Connected TV Advertising Brand Suitability Summit (virtual) on November 16th and 17th. There are currently 11 sessions planned across the two afternoons, spanning every critical issue related to CTV advertising, brand suitability and safety, and Diversity, Equity and Inclusion (“DE&I"). There are 25 executives now confirmed as speakers, with many at the C-level and EVP/SVP-level. I’m extremely proud of the diversity represented by the speakers, and I’m confident that attendees will benefit from their wide range of perspectives. (There are still a few speaking slots remaining which will be filled shortly.)

A reminder, the CTV Brand Suitability Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of DE&I. These are critical topics within the industry, and since CTV advertising is forecast to double to over $27 billion in the U.S. alone by 2025, it is poised to have an outsized impact.

I intend for the Summit to elevate our collective understanding of these topics and move the dialogue forward. The Summit has been really well-received by the industry and I’m gratified that GroupM, Horizon Media, Publicis, UM and Dentsu are all on board as “Agency Partners,” which means they’ll each have executives speaking and will widely promote the event to internal and external audiences (and provide complimentary passes to those interested in attending).

I am personally committing to advancing the industry by directing 10% of sponsorship revenue into a pool to be shared among the Agency Partners to support their DE&I initiatives.

Many thanks to the Summit’s Presenting Partner Pixability, Gold Partner Mediaocean and Silver Partners FreeWheel, Index Exchange and Roku (more coming shortly).

Also remember, all paid registrants will be entered to win a 50-inch Roku TV and Smart Soundbar, both generously provided by Roku.  

Learn more and register now!

Following is the program, which is also on the Summit web site.

See the program

I’m really excited to announce the first 15 speakers for the Connected TV Advertising Brand Suitability Summit (virtual) on Nov. 16th and 17th. The speakers include:

• Yale Cohen - EVP, Global Digital Standards, Publicis Media
• Danielle DeLauro - Executive Vice President, VAB
• Karina Dobarro - EVP, Managing Partner, Horizon Media
• Rayna Elliott - SVP, Digital Strategy and Innovation, Horizon Media
• David George - CEO, Pixability
• Asaf Greiner - GM, Verification, Mediaocean
• Larry Harris - Founder and CEO, Alpha Precision Media
• Eric John - VP, Media Center, IAB
• Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
• Pooja Midha - Chief Growth Officer, Comcast Advertising
• Jackie Swansburg Paulino – Chief Product Officer, Pixability
• Will Richmond - Editor and Publisher, VideoNuze
• Mike Richter - VP, Global CTV Revenue Operations, Trusted Media Brands
• Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
• Karen Schuchardt - SVP, Digital Sales & Partnerships, NBCUniversal
• Plus many others to come

I’m honored that these executives are allocating time from their busy schedules to participate in the Summit. I anticipate adding more executives to the program in the coming weeks. The sessions are coming together nicely and I’ll be able to announce them shortly as well.

REGISTER NOW!

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