GroupM

[VIDEO] Understanding Brand Suitability’s Relationship with CTV Advertising Posted on 11-21-2021
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021. Understanding Brand Suitability’s Relationship with CTV Advertising What exactly is brand...
[VIDEO] Multi-Platform Meets Brand Suitability: Best Practices Posted on 11-21-2021
The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021. Multi-Platform Meets Brand Suitability: Best Practices What are the best practices...
GroupM: TV Advertising Down 7% in 2020, Digital Extensions Down 3% Posted on 06-16-2020
GroupM, the world’s largest ad buyer, is forecasting total TV advertising in the U.S. will drop by 7% in 2020 and another 12% in 2021. National TV will drop 11%...