GroupM
VideoNuze Analysis (5 items)
-
GroupM: TV Advertising Down 7% in 2020, Digital Extensions Down 3%
Posted on 06-16-2020
GroupM, the world’s largest ad buyer, is forecasting total TV advertising in the U.S. will drop by 7% in 2020 and another 12% in 2021. National TV will drop 11%...
-
Keynote Interviews with GroupM’s Brian Lesser and Hearst’s Troy Young [AD SUMMIT VIDEO]
Posted on 07-12-2017
We had 2 terrific keynote interviews at our recent 7th annual Online Video Advertising Summit, with Brian Lesser (CEO, GroupM North America), which was conducted by Matt Spiegel (Managing Director,...
-
NewFronts, Upfronts and Changing Video Ad Landscape [AD SUMMIT VIDEO]
Posted on 06-20-2013
One of the highlights of the June 4th Online Video Ad Summit was an in-depth session on the recent NewFronts, Upfronts and the larger changes in the video advertising...
News from Around the Web (31 items)
- Does the Growth of Connected TV Spell Trouble for Ad Tech? Adweek - 12-23-2020
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S. Mediapost - 10-23-2020
- TV Industry Suffers Steepest Drop in Ad Sales Since Recession Bloomberg - 12-09-2019
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost - 03-12-2019
- GroupM’s State of Video Lays Out New Battleground For Attention AdExchanger - 11-01-2018
- GroupM: YouTube’s better at brand safety, but still has a ways to go Digiday - 10-18-2018
Connect with VideoNuze
Exclusive News Roundup
- ViacomCBS to Launch Pluto TV in France, Vowing to "Transform" Market The Hollywood Reporter
- Roku’s Scott Rosenberg Dishes on the WarnerMedia and Quibi Deals Variety
- Comcast Aims for True 1-gig Over WiFi Experience Multichannel News
- YouTube Adds Safety Feature Targeting Comments With External Links Tubefilter
- The fight to make Netflix and Hulu pay cable fees The Verge
- Netflix Analysts Upgrade Stock, Boost Price Targets After Quarterly Results The Hollywood Reporter
