GroupM
VideoNuze Analysis (5 items)
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GroupM: TV Advertising Down 7% in 2020, Digital Extensions Down 3%
Posted on 06-16-2020
GroupM, the world’s largest ad buyer, is forecasting total TV advertising in the U.S. will drop by 7% in 2020 and another 12% in 2021. National TV will drop 11%...
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Keynote Interviews with GroupM’s Brian Lesser and Hearst’s Troy Young [AD SUMMIT VIDEO]
Posted on 07-12-2017
We had 2 terrific keynote interviews at our recent 7th annual Online Video Advertising Summit, with Brian Lesser (CEO, GroupM North America), which was conducted by Matt Spiegel (Managing Director,...
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NewFronts, Upfronts and Changing Video Ad Landscape [AD SUMMIT VIDEO]
Posted on 06-20-2013
One of the highlights of the June 4th Online Video Ad Summit was an in-depth session on the recent NewFronts, Upfronts and the larger changes in the video advertising...
News from Around the Web (29 items)
- TV Industry Suffers Steepest Drop in Ad Sales Since Recession Bloomberg - 12-09-2019
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers Mediapost - 03-12-2019
- GroupM’s State of Video Lays Out New Battleground For Attention AdExchanger - 11-01-2018
- GroupM: YouTube’s better at brand safety, but still has a ways to go Digiday - 10-18-2018
- GroupM Launches Addressable TV Company Finecast Mediapost - 09-27-2017
- EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters - But Some Agencies See A Brighter Future AdExchanger - 09-13-2017
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