This week we’re delighted to interview Wurl’s CEO Ron Gutman who discusses the company’s new AI-powered BrandDiscovery product that allows ads to be aligned with content in real time.

Ron explains the eight key emotional reactions to specific scenes in entertainment programming, and how ads that are consistent with these emotions deliver far higher conversion. He also details the critical role AI plays in enabling improved personalization and targeting. The discussion further demonstrates how units of advertising are going to become ever more valuable as technology enriches them.

Listen to the podcast to learn more (33 minutes, 10 seconds)

Browse all previous podcasts

Subscribe to Inside the Stream
Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS