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  • Inside the Stream: Antenna Data on the Bundle’s Power, Annual Plans and More

    Friday, June 21, 2024, 10:24 AM ET
    |
    Posted by Will Richmond

    Antenna has released its new “State of Subscriptions” report, which is full of data and insights addressing some of the most pressing topics in the streaming industry.

    On this week’s podcast, we dig into some of the report’s key takeaways about how annual subscriptions aren’t gaining much traction with viewers, why streaming bundles are already succeeding, the surprising degree to which subscribers are accepting price increases, the ascendancy of ad-supported tiers and more.

    Listen to the podcast now (32 minutes, 16 seconds)




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    Categories: Advertising, Podcasts, SVOD

    Topics: Antenna

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Also see:

Inside the Stream: YouTube Edges BBC, Ad Tier Use Soars, Versant-Peacock

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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