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Analysis for 'VideoNuze 2018 Online Video Advertising Summit'

  • Video’s Programmatic Roadmap [VIDEO]

    At our recent VideoNuze Online Video Ad Summit, the “Video’s Programmatic Roadmap” session explored how programmatic is becoming more mainstream in premium video, why connected TV is a huge growth area, how brand safety and viewability are being ensured, the various ways data is being used by both advertisers and publishers, plus lots more.

    Participating on the session were Melissa Bonnick (SVP, Programmatic Strategy, Affiperf/Havas), Eric Hoffert (SVP, Video Technology, AppNexus), Sean Holzman (Chief Digital Revenue Officer, Bonnier), Keren Katz (Head of Bidder and Buyer Development, Programmatic, Microsoft), with Brian Leder (Partner, Chief Strategy Officer, Promatica Consulting), moderating.

    Watch the session video now!

     
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  • Harnessing Video’s Infinite Innovation [VIDEO]

    There’s a ton of innovation driving the video industry and video advertising forward. At our recent VideoNuze Online Video Ad Summit, our innovation session focused on areas like voice-activated video search and monetization, mobile/vertical video, optimizing the ad experience, how organizations can build innovative video cultures and much more.

    Participating on the session were Corbin de Rubertis (VP of Innovation, Meredith Digital), Henry Embleton (Head of Ad Products and Revenue, Ellation), Kevin McGurn (Chief Sales Officer, Vevo) with Eric John (Deputy Director, Video, IAB) moderating.

    Watch the session video now!

     
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  • Debriefing the NewFronts and Upfronts: What’s Ahead in 2018 [VIDEO]

    We were fortunate to once again have 2 senior ad agency executives participate in a fireside chat at the recent VideoNuze Online Video Ad Summit to discuss their thoughts on the NewFronts and Upfronts, and what’s ahead in 2018.

    Maureen Bosetti (Chief Partnerships Officer, Initiative) and Mike Law (EVP, Managing Director of Media Investment, Dentsu Aegis Network U.S.) were interviewed by Matt Prohaska (CEO and Principal, Prohaska Consulting) on a variety of specific topics, including how their agencies are using data and leveraging technology, their advice for ad tech providers, how technology is impacting their staffing and organizational structures, the role of programmatic and how the next generation of buyers is being educated, plus much more.

    Watch the session video now!

     
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  • Connected TVs’ Ad-Supported Future [VIDEO]

    As more TV viewing moves to streaming, connected TV is emerging as the most important new source of premium ad-supported inventory. At our recent VideoNuze Online Video Ad Summit, we dug into this unfolding opportunity on a session Rich Calacci (Chief Revenue Officer, Pluto TV), Jim Keller (VP, Sales, Hulu), Frank Sinton (Founder, Beachfront Media), Seth Walters (VP, Demand Partnerships, Roku), with Colin Dixon (Principal Analyst, nScreenMedia), moderating.

    The panel explored the key advantages of connected TV ads, including enhanced targetability (at the user level), measurability, in-flight optimization and real-time feedback loops. The panelists also noted that with more cord-cutting happening, CTV is a critical way to reach certain households and build cross-screen campaigns. Still, the panelists noted that it’s relatively early days for CTVs, as virtually all TV will be streamed within 5 years.

    Watch the session video now!

     
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  • How “Skinny” Bundles Are Enabling a New OTT Linear TV Ad Opportunity [VIDEO]

    Skinny bundles are a hot topic in the industry as a bona fide alternative to prospective cord-cutters. One of the big benefits of skinny bundles is that they rejuvenate linear TV viewing in the living room, which can be a potentially enormous new source of targetable TV ad inventory.

    At our recent VideoNuze Online Video Ad Summit, we dug into this unfolding opportunity on a session with Brendan Canning (SVP and Head of Distribution, Stadium), Samantha Casagrande (Associate Director, Media Investment, Wieden + Kennedy), Andy Hammond (VP, Sales, fuboTV), which I moderated.

    Watch the session video now!

     
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  • Platforms vs. Owned & Operated: Monetizing the Video Everywhere Strategy [VIDEO]

    A critical challenge facing video providers is how to balance distribution of their content on platforms vs. on their owned & operated properties. At the recent VideoNuze Online Video Ad Summit, we dug deeply into this topic in a session featuring Trevor Fellows (EVP, Digital Sales and Partnerships, NBCUniversal), Paul Kontonis (Chief Marketing Officer, WHOSAY Viacom), Blake Sabatinelli (CEO, Newsy E.W. Scripps) with Lorne Brown (CEO, Operative) moderating.

    Each of the panelists did an excellent job articulating the specific benefits they seek out in platform deals such as incremental reach, enhanced branding and stronger monetization. They talk about how platform distribution deals work and why advertising is central, the role of data and demographic fit, why producing compelling, premium content is paramount, how they choose to allocate finite resources among various platforms and why scale matters so much, among other topics.

    For anyone considering how to monetize video everywhere, while maintaining a strong O&O presence, the session is really valuable.

    Watch the session video now!

     
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  • How CBS is Succeeding in the Digital Era [VIDEO]

    CBS has been one of the most innovative big media companies pursuing OTT initiatives. At the June 12th VideoNuze Ad Summit, we were privileged to have David Lawenda, CBS’s EVP, Digital Sales and Sales Strategy as our keynote guest, interviewed by Mike Shields, Business Insider’s Advertising Editor.

    David addresses many interesting topics including how CBS is catching up to Facebook and Google in data-enabling its ad inventory, the benefits of its direct-to-consumer services like CBS All Access in understanding viewer behavior, how ready agencies really are to buy beyond age and gender today, whether TV networks reducing their ad loads will meet with success, the impact no holistic measurement capability, the role programmatic TV will or won’t play in the future, how CBS’s upfront is going so far and much more.

    For anyone interested in learning how CBS and network TV are adapting to the vastly changing video landscape, the interview is must-see.

    Watch the interview now!

     
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  • Piloting the Dream for a Seamless Cross-Screen Future [VIDEO]

    Everyone understands that being able to seamlessly run and measure cross-screen video ads is the holy grail. But behind the scenes there are all kinds of challenges, which were explored in the opening session of our recent VideoNuze Online Video Ad Summit, which included Mark London (VP, Ad Operations, Advanced Ad Products, Fox), Greg Lubetkin (Executive Director of Sales Operations, Disney ABC Digital) and Bunker Sessions (VP, Business Development, Extreme Reach) moderating.

    The panelists discussed buyers’ expectations for unified analytics, optimizing monetization of all video streams, brand safety, maintaining strong user experiences with ad insertion, the role of AD-ID, how to manage programmatic across platforms and much more.
     

    Watch the session video now!

     
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  • Small Screens, Big Profits: How to Achieve Success in Mobile Video [VIDEO]

    At our recent VideoNuze Online Video Ad Summit, we had a great session focused on succeeding with mobile video which included Chris Carey (Head of Sales, Strategy and Business Development, Verizon Digital Media Services), Amy Mbagwu (Head of Branding Sales, Taboola), Jeremy Sigel (Global SVP of Content and Innovation, Essence), with Keith Grossman (Global Chief Revenue Officer, Bloomberg Media, moderating.

    The session explored user behavior in mobile, why scale and premium content matter most to ad buyers, the role of brand safety, how mobile contrasts with OTT delivery, cross-device IDs, the impact of social media / walled gardens, how to use data effectively in mobile and much more.

    Watch the session video now!

     
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  • LAST CHANCE to Register for Tomorrow's Video Ad Summit

    Tomorrow is the 8th annual VideoNuze Online Video Advertising Summit in NYC. So if you've been on the fence about whether to attend, this is your last chance!

    The Video Ad Summit program includes over 40 speakers from Bloomberg Media, Bonnier, Dentsu Aegis, Disney ABC Digital, Ellation, ESPN, Essence, FOX, Group Nine Media, Havas, Hulu, IAB, Initiative, Meredith, Microsoft, NBCUniversal, Newsy, Pluto TV, Publicis, Roku, Vevo and many others to network with and learn from.

    Our keynote guest is CBS’s EVP, Digital Sales and Sales Strategy David Lawenda, who will be interviewed by Mike Shields, Advertising Editor at Business Insider on how CBS is creating new brand value and revenue streams through its numerous digital initiatives.

    Reminder that as a bonus, all paid registrants are included in the drawing to win a 55-inch 4K Roku TV.

    Many thanks to our 11 sponsors, including Premier partners Extreme Reach and Verizon Digital Media Services; Headline partners 4C, AppNexus, Beachfront Media, Operative and Taboola; and Branding partners Brightcove, Cedato, Gamut Media and Roku.

    Join us by registering now!

     
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  • Network With and Learn from Industry Colleagues at Video Ad Summit on June 12th

    Our 8th annual VideoNuze Online Video Advertising Summit is fast approaching on Tuesday, June 12th in NYC. The Video Ad Summit program includes over 40 speakers from Bloomberg Media, Bonnier, Dentsu Aegis, Disney ABC Digital, Ellation, ESPN, Essence, FOX, Group Nine Media, Havas, Hulu, IAB, Initiative, Meredith, Microsoft, NBCUniversal, Newsy, Pluto TV, Publicis, Roku, Vevo and many others to network with and learn from.

    Our keynote guest is CBS’s EVP, Digital Sales and Sales Strategy David Lawenda, who will be interviewed by Mike Shields, Advertising Editor at Business Insider on how CBS is creating new brand value and revenue streams through its numerous digital initiatives. For more info about other sessions, see the In Focus series of posts here, here, here and here.

    Reminder that as a bonus, all paid registrants are included in the drawing to win a 55-inch 4K Roku TV.

    Many thanks to our 11 sponsors, including Premier partners Extreme Reach and Verizon Digital Media Services; Headline partners 4C, AppNexus, Beachfront Media, Operative and Taboola; and Branding partners Brightcove, Cedato, Gamut Media and Roku. 

    Learn more and register now!
     

     
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  • In Focus: Debriefing the NewFronts and Upfronts: What’s Ahead in 2018

    One of the most popular sessions at our annual VideoNuze Online Video Advertising Summits is our fireside chat with senior agency executives debriefing the NewFronts and Upfronts and what’s ahead for the year.

    At our 8th annual Video Ad Summit on June 12th, this 2:45pm fireside will include Maureen Bosetti (Chief Partnerships Officer, Initiative) and Mike Law (EVP, Managing Director of Video Investment, Dentsu Aegis Network U.S.) with Matt Prohaska (CEO and Principal, Prohaska Consulting) as interviewer. In this “In Focus” session preview, I share what I hope you’ll learn and why I think the session is important.

    continue reading

     
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  • In Focus: Platforms vs. Owned & Operated: Monetizing the Video Everywhere Strategy

    Continuing our “In Focus,” series, in which I preview one of the sessions at our 8th annual VideoNuze Online Video Advertising Summit, coming up on Tuesday, June 12th, including what I hope you’ll learn and why I think the topic is important.

    In focus today is our 11:05am session, “Platforms vs. Owned & Operated: Monetizing the Video Everywhere Strategy” which includes Trevor Fellows (EVP, Digital Sales and Partnerships, NBCUniversal), Rob Gregory (President of Sales and Marketing, WHOSAY, part of Viacom) and Blake Sabatinelli (CEO, Newsy, part of E.W. Scripps) with Lorne Brown (CEO, Operative) moderating.

    continue reading

     
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  • In Focus: Is Data Living Up to Its Potential?

    Today I’m continuing our “In Focus,” series, in which I preview one of the sessions at our 8th annual VideoNuze Online Video Advertising Summit, coming up on Tuesday, June 12th, including what I hope you’ll learn and why I think the topic is important.

    In focus today is our 1:35pm session, “Is Data Living Up to Its Potential?” which includes George Musi (EVP, Data, Analytics, Insights, Blue 449/Publicis Media), Lance Neuhauser (CEO, 4C), Bre Rosetti (SVP, Director of Strategy and Innovation, Havas Media) and Vikram Somaya (SVP, Global Data Officer and Ad Platforms, ESPN), with Dan Punt (Managing Director, FTI Consulting) moderating.

    Data has become the most important ingredient in the advertising ecosystem, driving how tens of billions of dollars of annual spending are distributed by advertisers eager to micro-target their desired audiences and achieve the highest return on ad spend. It is no secret that Google and Facebook in particular, have used their massive troves of user data (sometimes to their detriment), to help advertisers’ quest for targeting and efficiency in the digital world.

    continue reading

     
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  • In Focus: Connected TVs’ Ad-Supported Future

    Our 8th annual VideoNuze Online Video Advertising Summit is coming up on Tuesday, June 12th. In the next few weeks leading up to it, I’m going to do something new - a series of posts called “In Focus,” each of which will provide a preview of one Ad Summit Session, including what I hope you’ll learn and why I think the topic is important.

    There is a ton going on in the video industry these days, and as an analyst, I’m constantly trying to identify and write about the most critical trends and news. I use the same approach in programming the Ad Summit. Hopefully the result is an outstanding day of learning for Ad Summit attendees.

    This first “In Focus” post looks at our 2:10pm session, Connected TVs’ Ad-Supported Future, which includes Rich Calacci (Chief Revenue Officer, Pluto TV), Jim Keller (VP, Sales, Hulu), Frank Sinton (Founder, Beachfront Media) and Seth Walters (VP, Demand Partnerships, Roku), with Colin Dixon (Principal Analyst, nScreenMedia) moderating.

    continue reading

     
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  • LAST DAY to Save $100 on Video Ad Summit and Double Your Chances of Winning a 55-inch 4K Roku TV

    Today is the LAST day to save $100 on registration for the 8th annual VideoNuze Online Video Advertising Summit on Tuesday, June 12th in NYC. Reminder that as a bonus, all early bird registrants double their chances of winning a 55-inch 4K Roku TV.*

    The Video Ad Summit program includes over 40 speakers from Bloomberg Media, Bonnier, Dentsu Aegis, Disney ABC Digital, Ellation, ESPN, Essence, FOX, Group Nine Media, Havas, Hulu, IAB, Initiative, Meredith, Microsoft, NBCUniversal, Newsy, Pluto TV, Publicis, Roku, Vevo and many others.

    Our keynote guest is CBS’s EVP, Digital Sales and Sales Strategy David Lawenda, who will be interviewed by Mike Shields, Advertising Editor at Business Insider on how CBS is creating new brand value and revenue streams through its numerous digital initiatives.

    As always, the Video Ad Summit will be a premier day of learning and networking for industry professionals.

    Many thanks to our 10 sponsors, including Premier partners Extreme Reach and Verizon Digital Media Services; Headline partners 4C, AppNexus, Beachfront Media, Operative and Taboola; and Branding partners Brightcove, Cedato and Roku. 

    Don’t miss out - learn more and register now!

    (*Early bird registrants get 2 entries for the Roku TV drawing.)


     

     
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  • Just 4 Days Left to Save $100 on Video Ad Summit Registration and Double Your Chances of Winning a 55-Inch 4K Roku TV

    Early bird discounted registration ends this Friday for the 8th annual VideoNuze Online Video Advertising Summit on Tuesday, June 12th in NYC. All early bird registrants save $100 and double their chance of winning a 55-inch 4K Roku TV.*

    The Video Ad Summit program includes over 30 speakers from Bloomberg Media, Bonnier, Dentsu Aegis, Disney ABC Digital, Ellation, ESPN, Essence, FOX, Group Nine Media, Havas, Hulu, IAB, Initiative, NBCUniversal, Newsy, Pluto TV, Publicis, Roku, Vevo and many others.

    Our keynote guest is CBS’s EVP, Digital Sales and Sales Strategy David Lawenda, who will be interviewed by Mike Shields, Advertising Editor at Business Insider on how CBS is creating new brand value and revenue streams through its numerous digital initiatives.

    As always, the Video Ad Summit will be a premier day of learning and networking for industry professionals.

    Don’t miss out - learn more and register now!

    (*Early bird registrants get 2 entries for the Roku TV drawing.)

     
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  • Double Your Chances of Winning a 55-Inch 4K Roku TV - Register Now For June 12th Video Ad Summit

    A reminder that you can double your chances of winning a 55-inch 4K Roku TV by registering early for the 8th annual VideoNuze Online Video Advertising Summit on June 12th in NYC*. And you can save $100 on each ticket as well!

    The Video Ad Summit program is up on the conference site now, and includes over 30 speakers from Bloomberg Media, Bonnier, Dentsu Aegis, Disney ABC Digital, Ellation, ESPN, Essence, FOX, Group Nine Media, Havas, Hulu, IAB, Initiative, NBCUniversal, Newsy, Pluto TV, Publicis, Roku, Vevo and many others.

    Our keynote guest is CBS’s EVP, Digital Sales and Sales Strategy David Lawenda, who will be interviewed by Mike Shields, Advertising Editor at Business Insider on how CBS is creating new brand value and revenue streams through its numerous digital initiatives.

    As always, the Video Ad Summit will be a premier day of learning and networking for industry professionals.

    Don’t miss out, learn more and register now!



    (*Early bird registrants get 2 entries for the Roku TV drawing.)

     
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  • Keynote With CBS EVP David Lawenda Plus Over 25 Other Speakers at June 12th VideoNuze Ad Summit

    I’m excited to share that David Lawenda, EVP, Digital Sales and Sales Strategy at CBS, will be our keynote guest at the 8th annual VideoNuze Online Video Ad Summit on Tuesday, June 12th in NYC. David will be interviewed by Mike Shields, Advertising Editor at Business Insider about how CBS is extending its brand and tapping into new ad revenue streams through multiple digital initiatives. Prior to his role at CBS, David was Head of U.S. Global Marketing Solutions at Facebook and President of Ad Sales and Marketing at Univision.

    In addition to David, over 25 other industry executives are already on board to speak, from Bloomberg Media, Bonnier, Dentsu Aegis, Ellation, ESPN, Essence, FOX, Group Nine Media, Havas, Hulu, IAB, Initiative, Newsy, Roku, Vevo and many others.

    You can save $100 on early bird discounted tickets now and double your chances* of winning a 55-inch Roku TV, generously provided by Roku.

    Don’t miss out, learn more and register now!

    (*Early bird registrants get 2 entries for the Roku TV drawing.)

     
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  • Save $100 on 8th Annual VideoNuze Online Video Ad Summit and Win a 55-Inch Roku TV

    You can save $100 now on registration for the 8th annual VideoNuze Online Video Advertising Summit on Tuesday, June 12th at the Westin Times Square in NYC. On top of saving $100, you also double your chances* of winning a 55-inch Roku TV, generously provided by Roku.

    The Video Ad Summit is the premier event of the year for anyone in the industry seeking insights and data about online video advertising and how it’s converging with traditional TV advertising, mobile and connected TV advertising and the broader digital landscape. The program includes a compelling mix of keynotes, panel discussions and research presentations covering the hottest topics in the industry. Detailed program info will be posted soon.



    Last year's Video Ad Summit drew over 400 attendees and 50+ executive speakers. The 2018 Video Ad Summit will once again be a must-attend event.

    I'm grateful to the 10 industry-leading companies on board as initial sponsors, including Premier Partners Extreme Reach and Verizon Digital Media Services; Headline Partners 4C, AppNexus, Beachfront Media, Operative and Taboola and Branding Partners Brightcove, Cedato and Roku.

    If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

    Learn more and register now!

    (*Early bird registrants get 2 entries for the Roku TV drawing.)

     
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